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Gamal Mohamed Gad Almoula

Performance Digital Marketing Manager at Jumia Group

Nasr City, Cairo, Egypt

Work Experience

  • Performane Digital Marketing ManagerFull Time

    Zando South Africa a Jumia Company

    Nov 2018 - Present -6 yrs, 8 months

    Egypt , Cairo

    • Job Details:Fully responsible for day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis Setting up of campaigns Performance analysis - assist Head of Marketing with knowledge in order to improve the performance of the campaigns Contributing to continuous improvement by proactively assessing latest digital practices and Methodology.
  • Performane Digital Marketing ManagerFull Time

    Jumia Uganda

    Aug 2018 - Present -6 yrs, 11 months

    Egypt , Cairo

    • Job Details:Fully responsible for day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis Setting up of campaigns Performance analysis - assist Head of Marketing with knowledge in order to improve the performance of the campaigns Contributing to continuous improvement by proactively assessing latest digital practices and Methodology.
  • AWstreams

    • Digital Account ExecutiveFull Time

      Dec 2017 - Jul 2018 -7 months

      Egypt , Cairo

      • Job Details:Responsibilities 1.Responsible for handling social media accounts. 2. Being involved in pitches. 3. Managing a team of Strategist – Content Creator – Designer and an Online community Manager - Photographer – Videographer/ Video Editor – Ad Trafficker 4. Responsible for managing social media channels, website development and mobile apps developments. 5. Meeting the clients and discuss their needs regarding their social media channels or website/Application development. 6. Following up on the accounts payments with the Finance Department. Position Summary: Responsible for overall management of an account team assigned to a specific plan, project or client. provides effective direction to ensure that AWstreams is properly managing client expectations. Main Duties: Building client relationships at a strategic and operational level Reviews/ develops all creative brief and business objectives for the engagements in which they are involved to ensure quality standards and client expectations are met and exceeded Analyze market trends and new tools and techniques Develop digital marketing strategies for handled projects Plan and execute online campaigns and assist in the creative direction Daily follow up on campaign results and online leads generated Actively seek out opportunities to develop incremental business with key clients
    • Business Development ExecutiveFull Time

      Jun 2017 - Dec 2017 -6 months

      Egypt , Cairo

      • Job Details:Research organizations and individuals online (especially on social media) to identify new leads and potential new markets Research the needs of other companies and learning who makes decisions about purchasing Contact potential clients via email or phone to establish rapport and set up meetings Plan and oversee new marketing initiatives Attend conferences, meetings, and industry events Prepare PPT presentations and sales displays Develop quotes and proposals Develop sales goals for the team and ensuring they are met Building and maintaining excellent client relationships Verbal and written briefing of client requirements back to the agency team
  • Marketing ManagerFull Time

    Le Garage

    Dec 2016 - Jul 2017 -7 months

    Egypt , Cairo

    • Job Details:About the Job • “Listen” to the trends of the market and direct the market research efforts of the company • Liaise with other departments to guide a unified approach to customer service, distribution etc. that meets market demands • Define marketing strategies to support the company’s overall strategies and objectives • Develop a feasible marketing plan for the department and oversee its day-to-day implementation • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice” • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.) • Build a highly efficient team of marketing professionals • Create a solid network of strategic partnerships Job Requirements • Proven experience as chief marketing officer or similar role. • Demonstrable experience in developing effective strategies and business plans for all marketing aspects (branding, product promotion etc.) • Solid understanding of market research and data analysis methods • Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels • Understanding of different business disciplines (IT, finance etc.) • Proficient in MS Office and business software. • A leader with both creative and analytical capabilities • Outstanding communication (written and verbal) and interpersonal abilities • BSc/BA in business administration, marketing, communications or relevant field; MSc/MA will be a plus • About this Company • In the mid of 2011 and after the Egyptian revolution Le Garage has been founded. At that time and till mid of 2015 it was specialized in selling fine arts and antique pieces to the Egyptian market via our Facebook page. We were the pioneers to sell antiques and old stuff online via Facebook. Day by day the business was developing and growing. At the last quarter of 2011 we started our first online auction on our Facebook page, it was very successful and attract many people and at that time Al Sharq Al Awsat newspaper wrote a nice article on our business. Then and due to technical issues, we stopped our online auctions in January 2012 for many years until we come back with it again in June 2015. Till now our business is growing tremendously and attract more clients day by day. That’s why we thought to develop our business and be the 1st online auctions platform in Egypt via our website. What do we sell in our auctions? Antiques. Furniture. Rugs. Chandeliers. Appliques. Lamps. Cutlery sets. Decorative pieces. Clocks. China sets. Paintings & fine arts works. Vintage collectibles. Glassware. Decorative plates. Architectural items. Watches. Second-hand stuff
  • Education

    • College Diploma in Marketing

      American University in Cairo (AUC)

      Jan 2017 - Jan 2018 - 1 Year

    • BA in Business Administration English Section

      Al-Azhar University

      Jan 2011 - Jan 2016 - 5 yr

    • High School - Thanaweya Amma

      Al Azhar Model School

      Jan 2010 

    Activities

    • Member of the marketing team at Microsoft

      Student Activity

      Feb 2015 - Oct 2015 -8 months

    • Member of the marketing team at MOIC

      Student Activity

      Jan 2015 - Oct 2015 -9 months

    • Team leader at Work force passport scholarship

      Volunteering

      Jul 2014 - Sep 2014 -2 months

    Skills

    • Digital Marketing
    • Performance Marketing
    • Facebook ads
    • SEM
    • Display Advertising
    • YouTube Advertising
    • Budgeting
    • App Performance Marketing
    • Marketing
    • Microsoft Outlook
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    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • French

      Beginner

    Training & Certifications

    • Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

      Coursera Verified Certificates·2015
    • Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

      Coursera Verified Certificates·2015
    • English

      Berlitz·2015
    • Marketing in a Digital World

      Coursera Verified Certificates·2015
    • Successful Negotiation: Essential Strategies and Skills

      Coursera Verified Certificates·2015
    • Marketing Professional Certificate

      American Chamber of Commerce·2015
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