MO

Menna-allah Ossama

Multimedia Marketing Officer at Cooperazione Internazionale Sud Sud

Nasr City, Cairo, Egypt

Work Experience

  • Multimedia Marketing OfficerFull Time

    Cooperazione Internazionale Sud Sud

    Dec 2022 - Present -2 yrs, 9 months

    Egypt , Cairo

    • Job Details:-Provide high-level design support for a wide variety of platforms and applications including, but not limited to, digital, printed marketing collateral, program guides, annual reports, and dynamic video board content. -Develop marketing, communications, branding, and social media strategies for the MSEI Showroom in Cairo and the New Valley MSEI -Direct implementation of communications. Participates in development of annual marketing plan, success metrics, and storytelling -Produce events and oversee the day-to-day operations and planning for event presentations including video board; create and execute social media scripts designed to engage fans; assist in the multimedia management of MSEI Showroom activities. -Enhance the storytelling and brand awareness of the MSEI Showroom through the creation of video content, with an emphasis on CISS Projects values alignment and key performance indicators. -Develop Marketing providing effective and respected marketing counsel to CISS Egypt Management. Keeps abreast of social media/digital best practices and provides benchmarks and analyzes data from social media and mobile initiatives to inform future -communications planning and other decision-making within the department. -Supports and participates in collaborative efforts, including various committees or special initiatives. Perform any other task requested by CISS Egypt
  • Marketing, Communications and Policy OfficerFull Time

    Aga Khan Development Network

    Dec 2020 - Oct 2021 -10 months

    Egypt , Aswan

    • Job Details:Communications -Participate in the social mobilization sessions that increase the enrolment of the targeted beneficiaries in different ASDP activities. -Reach out to media representatives, ensuring high visibility of the program, providing adequate content, statements, press releases, etc. -Organize and implement needed marketing activities and events for ASDP. -Develop content and advertising materials as appropriate. Work with relevant vendors (photographers, designers, etc.) to produce -high-quality advertising materials. -Provide a monthly online media analysis, including social media analysis. -Develop and maintain good relationships with local and national media. Social Media -Contribute to and implement ASDP Digital Communication Strategy, including the specific guidelines on how to face criticism on social media. -Manage and update the official Facebook page of the OHF/ASDP to increase demand and drive youth involvement in ASDP different activities. -Create and implement social media campaigns aiming at generating traffic and outreaching the targeted group. -Generate and lead interactions on social media and act as the online community manager for ASDP social media platforms. -Plan with the different units which stories to produce, and which projects to highlight in social media. -Prepare a weekly social media plan based on the Communication Strategy. Market Analysis -Analyze the project context in Aswan in relation to the training and capacity-building opportunities available to the targeted groups. -Develop appropriate recommendations in favor of the programme based on ongoing market assessment and research. -Contribute to the development of the Communication and Advocacy Strategy. Policy -Help with writing policy briefs, design and hold training workshops on advocacy for ASDP stakeholders on issues such as changing perceptions regarding blue-collar jobs, and women’s participation in vocational training.
  • Video Editor leader, Animator and Board MemberFull Time

    Egypt international Science and technology Fair

    Apr 2019 - Jan 2020 -9 months

    Egypt , Cairo

    • Job Details:-Through this job as a marketing tool to reach the final videos -Creating Videos from scratch whether animated or collecting. -Following a script, screenplay, or outline -Inputting sound to enhance footage, which may include selecting music and writing voice-overs -Inputting graphics to enhance footage -Digitally splicing film and video and synchronizing them into one rough cut file -Improving and correcting lighting, coloring, and faulty footage
  • Executive board and Head of MarketingFull Time

    Egypt international Science and technology Fair

    Apr 2018 - Jan 2020 -1 yr, 9 months

    Egypt , Cairo

    • Job Details:-Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies. -Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to participants. -Create innovative marketing campaigns depending on robust data and present the recommendations to management. -Establish and maintain relationships with new and existing partners through networking and prospecting. -Create goals and objectives in order to approach participants through appropriate marketing channels.
  • Education

    • BA in Mass Communication, Public Relations, and Advertising. in mass communication

      Aswan university

      Jan 2020 

    • High School - Thanaweya Amma

      École Naguib mahfouz de la langue française

      Jan 2016 

    Activities

    • Public Relations leader at IEEE

      Student Activity

      Jan 2016 - Jan 2020 -4 years

    • Public Relations in 2nd MENA ITS Conference at Infotech

      Volunteering

      Feb 2019 - Mar 2019 -1 month

    • organizer at ByPalma World Conference

      Volunteering

      Feb 2019 - Mar 2019 -1 month

    • Co-ambassador at Egyptian Science Week

      Volunteering

      Feb 2017 - Mar 2019 -2 years, 1 month

    Achievements

    over my previous career, I've developed a skill set directly relevant to the role you are hiring for, including writing articles and press releases, event management, client relationships, customer loyalty, direct response marketing, and create a wide variety of successful marketing campaigns. Overall, I have consistently demonstrated communication, teamwork, and creative thinking abilities in every aspect of my marketing, communications, and policy officer role at Aga Khan Development Network. My primary goal was to increase brand awareness and reach new clients through social media, and traditional advertising platforms. Each marketing campaign was successful in raising interest and interaction with potential clients. I have a documented ability to develop trust and long-lasting relationships with clients. I have previous experience in communications, social media, branding, public relations, and marketing. It is essential to always look for ways to improve a company's outreach.

    Skills

    • Online Marketing
    • Marketing
    • Social Marketing
    • Motion Graphics
    • Adobe After Effects
    • Adobe illustrator
    • Adobe Photoshop
    • Adobe Premiere Pro
    • Team Leadership
    • Microsoft Office
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    Languages

    • Arabic

      Fluent
    • French

      Advanced
    • English

      Advanced

    Training & Certifications

    • Blended Learning

      Cesar Moreira , AKF Globally·2021
    • Gender Responsive Training

      Aga Khan Development Network·2021
    • Planning and Implementation Virtual Job Fair

      Career Guidance Upper Egypt University·2021
    • Effective Planning & Scheduling

      AmCham·2021
    • Analyze Problems and Making Decisions

      Dale Carnegie·2021
    • Managing Conflict in the Workplace

      Dale Carnegie·2021
    • Outdoor Team Building Training

      360-Degree·2021
    • Marketing

      Seneca College·2021
    • Exploring Women's Economic Empowerment Workshop

      Seneca College·2020
    • Motion Graphics Diploma

      Taha World·2019
    • filmmaker

      Aswan women film festival·2017
    • Video Editing

      S3Geeks·2016
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