Basic Info

Marwa Elgohary

3 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Digital Marketing Specialist at BeyotOnline

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Create, execute and maintain the company’s digital strategy and grow its online presence.
• Communicate campaign ideas effectively, as well as continually curate messages as needed to maximize performance.
• Manage and execute day-to-day tactical PPC and content marketing strategies.
• Oversee bidding strategies for Pay-Per-Click (PPC) Google, paid search campaigns to ensure budgets are in line with keyword metric goals.
• Develop creative ways to drive traffic to the company website and improve rankings on search engines.
• Manage and update social media accounts for UK and Egypt accounts (Facebook, Google+, Twitter and LinkedIn) including paid campaigns.
• Responsible for initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinates escalations or further communications to ensure customer satisfaction.


Company Details

BeyotOnline

Cairo, Egypt

11-50 employees

Internet/E-commerce

www.beyotonline.com.eg/ar/home

Mar 2015 to present (1 year 9 months)
Founder (volunteer) at TEDxAlFalkiWomen

Experience Details

Founder (volunteer)

Operations/Management

Senior Management (e.g. VP, CEO)

Event planning and Management
• Preparing speakers for talks and the day of the event.
• Recruiting volunteers who believes in the idea of TEDx and Following up with them.
• Setting up the stage for the day of the event.
• Following up with Sponsors, social media and graphic design teams.


Company Details

TEDxAlFalkiWomen

Egypt

N/A

Public Relations and Communications

N/A

Feb 2015 to present (1 year 10 months)
Digital Marketing Specialist at ILead

Experience Details

Digital Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

- Strategic Media planning and development is taken into action to enhance performance of accounts.
- create content and classified it in the right social media channels.
- Monitoring performance of social media channels by using analytics tool and insights.
- allocate the right budget for digital marketing campaign on Social media and Google AdWords.
- Manage and analyze online campaign performance and reporting the latest updates of traffic or leads.
- Gain Knowledge for Onsite Page Ranking Performance in SEO.


Company Details

ILead

Cairo, Egypt

51-100 employees

Marketing and Advertising

www.ileadco.com

Dec 2015 to present (1 year)
Online Marketing Specialist at Denver PPC

Experience Details

Online Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Google AdWords Certified (Fundamentals and Search Advanced Exams)
• Managing, monitoring and optimizing account`s performance of the biggest accounts in the company.
• Reviewing, conducting and analyzing the account`s performance with the junior marketing specialists.
• Generating and updating reports to give the clients an overall insight about the performance for the big accounts.







Company Details

Denver PPC (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.denver-ppc.com

Jul 2012 to May 2014 (1 year 10 months)

Achievements


I would like to talk about my achievement in organizing TEDxAlFalkiWomen event. I gained much experience and a lot of skills from this event organizing. Leadership skills in leading a big team consists of different members , Problem Solving which happened before and during the event management. I also gain good knowledge in Fund raising part.

Education

BA in Foreign Languages and Translation in English Language and Translation

Education Details

BA in Foreign Languages and Translation

English Language and Translation

Misr University for Science and Technology (MUST), Egypt

B / Very Good / 75 - 85%

My major study is in English Language and the second language is Japanese

N/A

Misr University for Science and Technology (MUST)
2007 - 2011
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Ahmed Zewail language school

Egypt

2007

B / Very Good / 75 - 85%

N/A

Ahmed Zewail language school
2007

Certifications

Google AdWords
Jan 2013

Certificate details

Google AdWords

Jan 2013

N/A

N/A

N/A

Google

N/A

Training and Courses

Training/Course Details

Soft Skills

Jun 2012

Education for Employment (EFE) foundation

I learn communication, entrepreneurship and leadership.

Training/Course Details

SEM and Social Media

Oct 2014

E-Marketing Egypt

• Marketing Principles • E-Marketing Introduction, Google AdWords Advantage and uses • Analyze, conduct a research and give consultation about the website visibility and usability.

This profile is fresh!
Last update 26 days ago.

Jobseeker photo

Profile Skills and Keywords

AdaptiveAnalyticalCommunicatorDenver PPCDigital Marketing SpecialistE-MarketingE-commerceEnglishEnglish Language And TranslationFlexibleFounderGo ShoppingGoogle AdWordsGoogle AnalyticsHootSuiteInternetJapaneseLove Creativity (doing Things Differently)Love LearningManagementMarketingMarketing And AdvertisingOnline Marketing SpecialistPassion About To KnowPersistentProblem SolverPublic Relations And CommunicationsReading And WrittingSEM And Social MediaSoft SkillsWatching Movies

Self-assesed Skills

Languages

English

English

: Advanced

: Advanced

: Fluent

: Advanced

Japanese

Japanese

: Beginner

: Beginner

: Beginner

: Intermediate

Tools and Technologies

HootSuite

HootSuite

: Intermediate

: High

:

Less than 1 year

Google Analytics

Google Analytics

: Intermediate

: High

:

1-3 years

Fields of Expertise

E-Marketing

E-Marketing

: Advanced

: Extreme - I love it!

:

1-3 years

Key Skills

Analytical, Communicator, Problem Solver, Flexible / Adaptive, Persistent

Online Presence

 https://www.linkedin.com/profile/view?id=143032830@M13tweetmarwa13.blogspot.com

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