Basic Info

Stanley Mathew Mbiydzenyuy

10 years

Coventry, United Kingdom

Master's Degree

Manager

Work Experience

Digital Marketing Manager at Tech Equity lTD

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising , Analyst/Research, Education/Teaching

Manager

Responsibilities:
• Identified target personae and groups
• Carry out competitor analysis, develop and implement marketing strategy with minimal expenditure.
• Develop online marketing and merchandising plan focused on excellent customer services and quality of the offerings.
• Monitoring, reviewing, analysing web presence with regards to PPC, SEO, Customer journey and social media marketing
• Analysed user behaviour and implemented A/B and multivariate testing using Optimizely & Google Analytics
• Liaise with designers to improving online customer experience
• Implementing email marketing, reviewing, analysing, and reporting results whilst comparing to budget and previous years
• Training staff on the use and implementation of PPC, Adwords campaign optimization, Social media engagement methodologies, SEO and link building best practices, Email marketing, Social media marketing
• Monitor online activity using Google Analytics
• Implement, review and analyse email marketing
• Implemented Facebook remarketing
• Drive traffic through earned, owned and paid media
• Create and maintain inbound marketing and content calendar
• Maintain and update website (CMS)
• Promote brand awareness, loyalty and equity consistency across all channels
• Manage brand reputation in tandem with company policy
• Carry keyword research to be used for Adwords, SEO and analysed performance based on click-through rate, bounce rates and streamlined based on cost per click prices and focused on long-tail keywords to eliminate waste and deliver against KPI with a good ROI.
• Liaise with third party content providers to develop creative assets for the site
• Manage and evaluate Profit and loss
• Report and present to the CEO on all deliverables, outcomes and make recommendations based on insights


Company Details

Tech Equity lTD

London, United Kingdom

51-100 employees

Financial Services, Information Technology Services

Techequity.company

Oct 2013 to present (3 years 2 months)
SEO Manager at Dfeng Advertising Ltd

Experience Details

SEO Manager

Marketing/PR/Advertising

Manager

N/A


Company Details

Dfeng Advertising Ltd

Manchester, United Kingdom

11-50 employees

Internet/E-commerce

dfeng.co.uk

Jul 2016 to present (5 months)
Digital Marketing Manager at Tech Equity lTD

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising , Education/Teaching, Analyst/Research

Manager

N/A


Company Details

Tech Equity lTD

London, United Kingdom

51-100 employees

Financial Services, Information Technology Services

N/A

Oct 2013 to Jul 2016 (2 years 9 months)

Education

MSc in Digital Marketing

Education Details

MSc

Digital Marketing, Project Management, e-Commerce

Birmingham City University, United Kingdom

C / Good / 65 - 75%

N/A

N/A

Birmingham City University
2014 - 2015
This profile is fresh!
Last update 4 days ago.

Jobseeker photo

Profile Skills and Keywords

A/B TestingAdobe PhotoshopAffiliate MarketingAnalyticalAnalyticsArabicCMSCompetitor AnalysisConversion OptimizationDigital MarketingDigital Marketing ManagerDigital Marketing TrainingE-commerceEmail MarketingEnglishEntrepreneurFinancial ServicesFrenchHandles StressInformation Technology ServicesInnovativeInternetLink BuildingMarketingMicrosoft OfficeMobile MarketingMultivariate TestingPPCProject ManagementResearchSEOSEO ManagerSocial MediaTeam PlayerVideo Editing

Self-assesed Skills

Languages

Arabic

Arabic

: Beginner

: Beginner

: Beginner

: Beginner

French

French

: Advanced

: Intermediate

: Advanced

: Advanced

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Intermediate

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

3-5 years

Video Editing

Video Editing

: Intermediate

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Digital marketing

Digital marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Analytics

Analytics

: Expert

: Extreme - I love it!

:

5-7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

SEO

SEO

: Expert

: Extreme - I love it!

:

More than 7 years

Research

Research

: Expert

: Extreme - I love it!

:

5-7 years

Link Building

Link Building

: Expert

: Extreme - I love it!

:

More than 7 years

E-commerce

E-commerce

: Expert

: Extreme - I love it!

:

More than 7 years

Mobile Marketing

Mobile Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Conversion optimization

Conversion optimization

: Expert

: Extreme - I love it!

:

3-5 years

Affiliate Marketing

Affiliate Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

PPC

PPC

: Expert

: Extreme - I love it!

:

More than 7 years

Email Marketing

Email Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Competitor Analysis

Competitor Analysis

: Expert

: Extreme - I love it!

:

5-7 years

Digital Marketing Training

Digital Marketing Training

: Expert

: Extreme - I love it!

:

5-7 years

A/B testing

A/B testing

: Expert

: Extreme - I love it!

:

More than 7 years

Multivariate Testing

Multivariate Testing

: Expert

: Extreme - I love it!

:

5-7 years

Project Management

Project Management

: Advanced

: Extreme - I love it!

:

3-5 years

CMS

CMS

: Advanced

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Innovative, Handles Stress, Entrepreneur, Team Player

Online Presence

https://uk.linkedin.com/in/webanalystevangelist@Webanalyst_uk

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