Diana Stefan

 Marketing and Sales Manager, Content CreatorFull Time

• Job Details: Creating and administering surveys, questionnaires and other information gathering devices  Conduct market research to find answers about consumer requirements, habits and trends  Analyze market data on a local level, and determine client range  Analyze demographic data and establish client habits  Analyze competitors and their pricing  Coordinate brand and website design  Choosing website domain names  Implement SEO on website  Content development and optimization on website and blog  Coordinate implementing of Web analytics, Google Ad words, Facebook Ads  Coordinate brand awareness campaigns  Enforce brand marketing guidelines to create a cohesive feel to each campaign  Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)  Organize outbound or inbound marketing activities  Work with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials  Direct strategy and design for promotional materials  Events planning  Liaise with external vendors to execute promotional events and campaigns  Analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies  Track marketing strategy results closely and create detailed reports with data analysis and other feedback  Develop new marketing strategies and campaigns based on detailed analysis  Training and managing a marketing team  Manage content development and optimization and social media posting and advertising  Brainstorm and develop ideas for creative marketing campaigns  Provide expert direction and insight to marketing staff members throughout each project or campaign  Create content that matches campaign objectives and goals  Collaborate with marketing team on content distribution plan to ensure relevance and alignment with business goals and success metrics  Monitor and report on content marketing metrics  Track, measure, and analyze all initiatives to report on social media  Explore new ways to engage and identify new social networks to reach target  Supervise team members activity  Training all new personnel according to our school’s procedure  Prepare monthly activity assessments and reports  Create and implement new and improved methods of communicating with customers  Prepare presentations for trainings  Conduct team trainings  Conduct customer satisfaction surveys and manage responses accordingly

 Content creator and Social Media ManagerFull Time

• Job Details: Weekly articles with motorcycling related content  investigating and developing compelling stories in written, video, and image formats  Choosing the best information for the targeted audience  Choosing the best images to fit the article  Create content with an understanding of key goals (i.e. brand awareness, lead generation, etc.), target audience, and intended marketing channel or medium  Optimize content plan and execution through the ability to solicit and interpret qualitative and quantitative feedback  Keywords placement and other SEO practices  Optimizing content for search engines and lead generation  Conducting analytical projects to improve blog strategies/tactics  Grow subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests  Setting newsletters  Overseeing social media channels, including Facebook, Twitter, LinkedIn, and other platforms  Manage social media accounts by implementing strategies and tactics that grow followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters  Run regular social promotions and campaigns and track their success  Drive consistent, relevant traffic and leads from the social network presence