Lamiaa Mohamed Abdulaziz

Director of MarketingFull Time

• Job Details:Experienced as a Director of Marketing Communications for both hotels and real estate projects with a scope of work that encompasses developing, implementing, monitoring and evaluating the marketing communications strategy, including brand management, ATL/BTL advertising, on ground activations, media and public relations, event management, as well as, digital marketing and web mastering. In addition to representing the company in community events and maintaining strong relations ship with public figures, evaluate media exposures and act as the official spokesperson of the company. Talented in content creation including social media content, press releases and story boards. Enthusiastic and a firm believer in the importance of team building and development to create calibres that are capable to compete in this instantly growing world of business

Director of Marketing CommunicationsFull Time

• Job Details: Ensure the Marketing Communications activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.  Establish the annual marketing communications plan and budget.  Establish an annual and fully integrated communications programme with measurable objectives, strategies and action steps.  Measure, interpret, prioritise and evaluate the effectiveness of marketing communications activities through an ROI analysis and adjust as necessary.  Assess advertising needs and opportunities for the hotels.  Ensure all hotel advertising and collateral are of consistent high standards, and that they comply with Brand standards.  Ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional programmes, corporate image building and other activities.  Recommend and develop proposals and direct and implement below the line sales promotions, with external partners such as credit card companies, banks, department stores, airlines, etc.  Continuously update press kits.  Develop and maintain active contacts with the press and key media people.  Monitor all public statements concerning the hotel in foreign and local media.  Develop good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community.  Maintain a perpetual analysis of competitor’s marketing and communication activities in the local market.  Closely work together with other departments to assess and support their internal and external communications needs.  Establish and maintain the hotel library and photographic image filing  Maintain accurate records of up to date marketing expenditures, future commitments and remaining budget for the year.  Serve as the Web-master for hotel’s Webpage and Internet related exposure and advertising.

Marketing Communications ManagerFull Time