Catherine Peacock

Market Development Manager, USA Programs, South East & Central East Asia Full Time

• Job Details:- Responsible for all sales & marketing activities across South East & Central East Asia, for USA programs - Developed new business through new agent acquisition and targeted relationship building - Event management: Agent training events, lunches and seminars across the region - Regular public speaking / sales presentations - Successfully achieved 5/6 yearly sales targets - Budget control and allocation - Remote management of staff in Taiwan and Vietnam. Staff recruitment and training. - Counselling students, recommending appropriate routes for studying at a university in the USA - Extensive travel within South East and Central East Asia

English Teacher (Short Contract)Full Time

Country Manager Full Time

• Job Details:- Managed two offices in Seoul, 6 Korean staff, including two managers - Proposed/carried out restructuring plan to improve company efficiency, management and finances - Developed BUKO (British Universities Korea) to encourage stronger links between UK and Korean universities - Planned and implemented BUKO Partnership Development Tours and networking event in Seoul and Busan - Organised several UK education exhibitions in Seoul for visiting UK universities and boarding schools. Increased UK university participation from just 6 institutions to 34, introducing boarding schools to our portfolio in 2011 - Responsible for creating exhibition marketing strategies, both on and off line activities and e- marketing plans - Integrated social networking sites, Korean online cafes and search engine optimization into our general marketing - Managed team marketing activities, worked to a budget, delegated tasks and set/monitored deadlines - Managed overseas clients and their Korean interests (a portfolio of approximately 70 UK universities) - Advised UK universities on suitable marketing strategies to enable them to break into the Korean market - Student recruitment and counselling for UK university and visa applications