Malak Adel

Media Buyer

• Job Details:Planned, launched, and optimized paid campaigns across platforms like Meta (Facebook/Instagram), Google Ads, and TikTok. Managed monthly ad budgets and achieved targeted KPIs including ROAS, CPL, and CPA. Conducted A/B testing on creatives, audiences, and placements to enhance campaign performance. Analyzed performance data and prepared regular reports with actionable insights. Collaborated with creative and content teams to align ad visuals and messaging with campaign goals. Built custom audiences, lookalikes, and retargeting funnels to drive conversions. Ensured proper tracking via Meta Pixel, Google Tag Manager, and UTM parameters. Continuously researched industry trends and competitor strategies to stay ahead in ad performance.

Customer Account Manager

• Job Details:Handled both B2B and B2C client accounts, working closely with major clinics and merchants. Responsible for approving installment requests and setting financial limits for clients. Maintained regular follow-ups to ensure client satisfaction and resolve issues effectively. Analyzed client problems, provided tailored solutions, and ensured smooth service delivery. Built strong client relationships through proactive communication and support. Supported both business growth and customer retention by managing financial operations and client needs efficiently.

Customer Account Manager

• Job Details:Client relationship management: build and maintain strong, long-lasting client relationships by understanding their needs and providing solutions that align with their goals. Communication: the main point of contact between the client and internal teams (sales, marketing, customer service). Sales support: identify opportunities for upselling or cross-selling existing services and contribute to revenue growth. Problem solving and client issues management and retention. Reporting and analysis: provide clients with regular reports on project performance, campaign progress, and business metrics. Negotiation: negotiations and renewals, ensuring terms are beneficial for both the client and the company.