Basic Info

Mai Labib

8 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Digital Planning Manager at Horizon FCB

Experience Details

Digital Planning Manager

Marketing/PR/Advertising

Manager

• Develop digital media strategies and rationale for all clients handled
• Provide consumer insights and market research data
• Assess and evaluate digital proposals sent by suppliers and publishers
• Develop and execute digital plans
• Prepare and analyze campaign performance reports
• Reconciling & managing billing issues
• Set up and optimize social media campaigns on all social platforms (Facebook, Instagram, Twitter)
• Provide weekly/monthly performance reports for all clients across display, video, social and search campaigns
• Monitor competitive activity and deliver competitive reviews to all clients on a monthly/quarterly basis
• Share latest digital innovation trends in the region on a monthly basis with the clients
• Develop regional digital media landscapes


Company Details

Horizon FCB (multinational)

Cairo, Egypt

11-50 employees

Online Media , Marketing and Advertising

www.fcb.com

May 2016 to present (1 year 2 months)
Digital Media Planner at Omnicom Media Direction

Experience Details

Digital Media Planner

Marketing/PR/Advertising

Experienced (Non-Manager)

• Understanding each client’s overall business and marketing objectives.
• Assisting the team in the planning process
• Having a strong working knowledge of the media space (including traditional media) and available media research.
• Preparing material requests to client/agency and delivering material to Implementation Executive for dispatch
• Exploring media alternatives and creative in recommending media solutions and performs competitive analysis
• Reconciling & managing billing issues
• Utilizing media reporting and planning tools such as Adwords, Double Click and OOX Monitor


Company Details

Omnicom Media Direction (multinational)

Cairo, Egypt

51-100 employees

Marketing and Advertising

www.omd.com

Aug 2014 to Oct 2015 (1 year 2 months)
Account Manager at Media Pan Arab, Moheet Group

Experience Details

Account Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Meeting and liaising with clients to discuss and identify their advertising requirements (Coca Cola sponsorship on Korabia, Mobinil, Ghabbour, Mansour Group)
Develop media plans and strategies for the above clients and work on the campaigns’ results reports.
Build strong working relationships with clients based on the agency as a strategic resource and business partner


Company Details

Media Pan Arab, Moheet Group

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.moheet.com

Jan 2014 to Aug 2014 (7 months)
Account Manager at Star Unlimited

Experience Details

Account Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

Meeting and liaising with clients to discuss and identify their advertising requirements
Build strong working relationships with clients based on the agency as a strategic resource and business partner
Presenting creative work to clients for approval or modification


Company Details

Star Unlimited

Cairo, Egypt

1-10 employees

Marketing and Advertising

www.star-unlimited.com

Oct 2012 to Sep 2013 (11 months)
Senior Media Planner at BPG Maxus

Experience Details

Senior Media Planner

Marketing/PR/Advertising

Experienced (Non-Manager)

• Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
• Identify target audiences and analyze their characteristics, behavior and media.
• Negotiate media buying with television, print, outdoors and radio companies and assess the suitability and effectiveness of each medium for the client.
• Present media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.


Company Details

BPG Maxus (multinational)

Dubai, United Arab Emirates

11-50 employees

Marketing and Advertising

www.batespangulf.com

Aug 2011 to Sep 2012 (1 year 1 month)
Media Executive at Starcom Mediavest Group

Experience Details

Media Executive

Marketing/PR/Advertising

Entry Level

• Develop media plans and strategies for leading Middle Eastern brands including
Cadburys, Masterfoods, Edita, Emirates Airlines and Al Ahram Beverages.
• Evaluate and reassess media plans against competing brands in terms of GRPs and media spend.
• Implement innovative and creative strategies to ensure clients engage their customer base.
• Negotiate media buying with television, print, outdoors and radio companies and assess the suitability and effectiveness of each medium for the client.


Company Details

Starcom Mediavest Group (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.smvgroup.com

Aug 2010 to Aug 2011 (1 year)

Education

Hotels Management in Hotels Management

Education Details

Hotels Management

Hotels Management

Thames Valley University, United Kingdom

B / Very Good / 75 - 85%

N/A

N/A

Thames Valley University
2006 - 2007
College Diploma in American Hotel & Lodging Association Diploma

Education Details

College Diploma

American Hotel & Lodging Association Diploma

London Hotel School, United Kingdom

B / Very Good / 75 - 85%

N/A

N/A

London Hotel School
2004 - 2006
High School - American diploma

High School Details

American diploma

American School of Paris

France

2004

B / Very Good / 75 - 85%

N/A

American School of Paris
2004

Training and Courses

Training/Course Details

Double Click

Jun 2015

Google Dubai Team

N/A

Training/Course Details

Blueprint Facebook

Jul 2015

Facebook Blueprint

N/A

This profile is outdated!
Last update more than 8 months ago.

Jobseeker photo

Profile Skills and Keywords

Account ManagerAdvertising/MediaAmerican Hotel & Lodging Association DiplomaArabicBPG MaxusBlueprint FacebookBusiness-orientedDigital Media PlannerDigital Planning ManagerDouble ClickDouble Click For AdvertisersEnglishFacebook BusinessManagerFidelioFrenchGoogle AdwordsHandles StressHard WorkerHonestyHorizon FCBHorse-Back RidingHotels ManagementInternetMarketingMarketing And AdvertisingMedia ExecutiveMicrosoft OfficeOOX MonitorOmnicom Media DirectionOnline MediaOpera Hospitality SoftwarePaintingPlannerPlaying PianoSenior Media PlannerStarcom Mediavest GroupTeam PlayerTraveling

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Intermediate

: Beginner

: Fluent

: Advanced

Tools and Technologies

OOX Monitor

OOX Monitor

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Google Adwords

Google Adwords

: Expert

: Extreme - I love it!

:

1-3 years

Facebook BusinessManager

Facebook BusinessManager

: Expert

: Extreme - I love it!

:

1-3 years

Double Click for advertisers

Double Click for advertisers

: Expert

: Extreme - I love it!

:

1-3 years

Opera Hospitality Software

Opera Hospitality Software

: Advanced

: High

:

3-5 years

Fidelio

Fidelio

: Advanced

: High

:

3-5 years

Fields of Expertise

Advertising/Media

Advertising/Media

: Advanced

: Extreme - I love it!

:

3-5 years

Hotels Management

Hotels Management

: Advanced

: High

:

3-5 years

Key Skills

Planner, Business-oriented, Hard worker, Handles Stress, Team Player

Online Presence

https://www.linkedin.com/in/mai-labib-41349b19?trk=nav_responsive_tab_profilehttps://www.facebook.com/mai.labib.2

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