Basic Info

Mai kamel

9 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing Manager at Digital Crafts

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Manage all marketing efforts for the clients within the marketing department of Digital Crafts.
 Develop online and offline marketing strategies for various clients
 Co-ordinate marketing campaigns with sales activities
 Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
 Oversee creation and delivery of press releases, advertisements, and other marketing materials
 Ensure brand messages are consistent
 Gather and analyze customer insights
 Engage consumers on social media
 Create Digital Advertising strategies and budgets
 Developed and head the marketing team that develop and execute new concepts, business models, channels and partners to position their businesses as innovators and leaders
 Manage and improve lead generation campaigns and measure results
 Provide marketing consultation to the clients
 Responsible for overall brand management and corporate identity


Company Details

Digital Crafts

Cairo, Egypt

1-10 employees

Marketing and Advertising

www.digital-crafts.com

Aug 2015 to present (1 year 4 months)
Digital Marketing Consultant at Tabarak holding

Experience Details

Digital Marketing Consultant

Marketing/PR/Advertising

Manager

I'm working as a Digital Marketing Manager (Consultation Contract)
• Develops the overall company digital strategy (website, Online forums, mobile apps, SEO/SEM, social media and email marketing) as a key part of our integrated marketing communications plan, defining and implementing initiatives that align with and advance corporate and commercial Marketing goals and objectives, from awareness building to lead generation to customer engagement.
• Monitors emerging technologies, social media metrics, and digital trends to enhance Tabarak holding's social capabilities.
• Works cross functionally to develop digital strategies and programs designed to achieve specific awareness building or lead generation targets. Evaluates and recommends digital tools and platforms (e.g. - content management systems, email software) to support marketing initiatives.
• Establishes key metrics to measure effectiveness of digital communications; provide social media reports to demonstrate successes to team and to drive awareness of social initiatives.
• Analyzes site traffic and campaign performance through the use of web analytics (including A/B testing) and conversion. Defines key performance indicators to measure the success of various online strategies. Analyzes results against indicators and identifies successful strategies. Recommends and implements changes to strategy as needed. Provides monthly dashboard reporting, with strategy recommendations.
• Develops and supports all marketing campaigns including mobile marketing, SEO, SEM, print and online advertising.
• Provides support /content for all company and corporate websites.
• Writes and posts press releases to online sites.
• Manages national advertising contracts including regular maintenance, updates and renewals.
• Assists properties with social media and website maintenance. Develops new initiatives to advertise property specials and promotions.
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Performs other functions as required.


Company Details

Tabarak holding

Cairo, Egypt

501-1000 employees

Real Estate/Property Management

www.tabarakholding.com

Jul 2014 to Jul 2015 (1 year)
Digital Marketing Manager at Bamyan Media

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

Digital Marketing Manager (El Mashrou3)
(Consultancy contract for 6 months)

• Participate in developing and maintaining digital marketing strategies to meet agreed company objectives.
• Drive implementation and tracking of Social Media campaigns
• Responsibility for planning and Digital marketing budgetary control.
• Participate in marketing of El Mashrou3 show to TV Channels and sponsors
• Tracking conversion rates and making improvements to El Mashrou3 websites.
• Developing and managing digital marketing campaigns.
• Oversees all digital marketing and promotional activities.
• Budget management skills, to deliver all marketing activity within the agreed budget.
• Utilize a range of techniques including PPC, SEO, CPA & Affiliate Marketing to achieve the Digital marketing KPI’s


Company Details

Bamyan Media (multinational)

Cairo, Egypt

11-50 employees

Media Production

www.bamyan.org

Jan 2014 to Jul 2014 (6 months)
Marketing Product Manager at OneCard

Experience Details

Marketing Product Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

N/A


Company Details

OneCard (multinational)

Cairo, Egypt

101-500 employees

Internet/E-commerce

www.onecard.net

May 2013 to Dec 2013 (7 months)
Marketing Specialist at Damlag

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Plan and coordinate media and marketing events, including press conferences, informational meetings.
• Set up products’ KPIs and follow up on achieving them
• Manage Social Media platforms for Damlag and customers (IMAX Cinema, Movie Theaters, elCinema.com, TVdaleel and Damlag channels)
• Create marketing campaigns and follow up on their executions.
• Create and develop new innovative ways to communicate the company message and products to users and customers.
• Contribute to the annual marketing plan.
• Manage the SMS service provided by elCinema.com
• Content Quality control (Supervise the quality of the content on elCinema.com)
• Create and design corporate printings (Brochures, Campaign banners, Roll ups …etc) and supervise their production.
• Manage various interactivities with fans (Such as competitions and Premieres).
• Cinema Critique in elcinema.com website as a freelance (March 2012 – July 2012)


Company Details

Damlag

Cairo, Egypt

11-50 employees

Computer Software, Entertainment

elcinema.com

Jul 2012 to May 2013 (10 months)
Marketing Specialist at Sigma Capital

Experience Details

Marketing Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Assist the commercial Director in developing Sigma’s marketing strategy
• Plan and coordinate media and marketing events, including press conferences, informational meetings and online broadcasts.
• Managing social media platforms (Facebook, Twitter, Linkedin, Youtube…etc) and creating ways for more interactivity on Social Networks
• Create Youtube Channel, Edit and direct financial analysis reports TV shows (Creating it from A-Z) http://www.youtube.com/user/SigmaCapitalTV?ob=0&feature=results_main
• Translate marketing strategies into compelling communication materials
• Writing Corporate News and follow up on it in publications
• Follow up on corporate website and keep it updated
• Manage Company Press Releases, profile and other editorial material.
• Create and design corporate printings (Brochures, Campaign banners, Roll ups …etc) and supervise their production.


Company Details

Sigma Capital

Egypt

101-500 employees

Financial Services

www.sigma-capital.com

Nov 2011 to Jun 2012 (7 months)
Operations Manager at MAD Solutions

Experience Details

Operations Manager

Marketing/PR/Advertising

Manager

• Assist in creating the marketing strategy for all accounts with details
• Managing accounts of MAD Solutions
• Create, edit and design Press Releases plans for accounts as well as newsletters, dealing with Egyptian and foreign media.
• Plan and coordinate media and marketing events, including press conferences, informational meetings for employees, and online broadcasts.
• Dealing with all aspects of a campaign (Online, Outdoors…etc)
• Managing the work of account executives
• Leading project management activity
• Managing social media platforms (Facebook, Twitter, Linkedin, Youtube…etc) and creating ways for more interactivity on Social Networks
• Translate marketing strategies into compelling communication materials
• Supervise, Collect and organize project data results; analyze results and produce reports that evaluate results
• Follow up on Accounts websites with daily updates
• Supervise and manage the clients publications (Vodafone Publications such as 10 magazine –a quarterly magazine- and La7za – a monthly newspaper)


Company Details

MAD Solutions

Egypt

11-50 employees

Marketing and Advertising

www.mad-solutions.com

Jun 2008 to Oct 2011 (3 years 4 months)
Senior Editor at Good News Cinema Magazine

Experience Details

Senior Editor

Writing/Editorial

Experienced (Non-Manager)

Cinema Critique and entertainment editing
Translating articles
supervising junior editors


Company Details

Good News Cinema Magazine

Cairo, Egypt

101-500 employees

Entertainment

N/A

Jun 2007 to May 2008 (11 months)

Education

BA in Journalism

Education Details

BA

Journalism, Communications

Cairo University, Egypt

B / Very Good / 75 - 85%

Communications, Journalism, PR, Media, Arts

N/A

Cairo University
2003 - 2007

Certifications

Certificate details

Certified Marketing Diploma

Sep 2013

N/A

N/A

N/A

RITI

Art of Marketing Diploma

This profile is fresh!
Last update 5 days ago.

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Profile Skills and Keywords

Adobe After EffectsAdobe IllustratorAdobe IndesignAdobe PhotoshopArabicBamyan MediaCertified Marketing DiplomaCommunicationsComputer SoftwareCreativeDesignDigital MarketingDigital Marketing ConsultantDigital Marketing ManagerE-commerceEditing And WritingEditorialEnglishEntertainmentFinal Cut ProFinancial ServicesFrenchHandles StressHard WorkerInternetJournalismLeaderMac OSMarketingMarketing And AdvertisingMarketing ManagerMarketing Product ManagerMarketing SpecialistMedia ProductionMicrosoft OfficeOneCardOperations ManagerProperty ManagementReal EstateSenior EditorSocialWordpressWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Fluent

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Wordpress

Wordpress

: Expert

: High

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Indesign

Adobe Indesign

: Expert

: Extreme - I love it!

:

3-5 years

Mac OS

Mac OS

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft Office

Microsoft Office

: Expert

: High

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Advanced

: High

:

1-3 years

final cut pro

final cut pro

: Advanced

: High

:

1-3 years

Adobe After Effects

Adobe After Effects

: Intermediate

: Medium

:

Less than 1 year

Fields of Expertise

Marketing

Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Editing and Writing

Editing and Writing

: Expert

: Extreme - I love it!

:

5-7 years

Digital Marketing

Digital Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Design

Design

: Advanced

: High

:

1-3 years

Key Skills

Leader, Hard worker, Creative, Social, Handles Stress

Online Presence

eg.linkedin.com/pub/mai-kamel/21/473/bb8/

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