
Mahmoud Shawky
Client Service Director at New Step Media
Shubra, Cairo, EgyptWork Experience
Client Service DirectorFull Time
Jan 2024 - Present -1 yr, 6 months
Egypt , Cairo
- Job Details:Client Service Director (EGYPT, SAUDIA ARBIA) New Step Media+ / Creativity & Planning advertising agency Jan 2022 – present Manage 2 clusters the Business Development department and the Account Management Department to make sure what we promise is what we deliver and to coordinate between all departments to make sure the agency is consistent in every aspect. Technical Role: o Plan and execute a marketing strategy for the organization & clients and for new and existing products or services o Working on digitalizing a lot of clients and auditing their digital exitance and rebuild it again o Maintains open and complete communications of Client issues with functional leaders and corporate management. o Designing, managing, and evaluating marketing campaigns for the agency & Clients o Directing social media engagement strategy o Reviewing advertising material for print and digital media o Performing market research to find new opportunities. o Setting client’s digital marketing strategy and set the proper budget for implementation with the teams o Ensure providing high quality and profitable service to Clients. o Developing a business development strategy focused on financial gain & customer satisfaction. o Maintain current client relationship and identify areas for potential clients. o Develop new sales areas and improving sales through various methods. o Research the latest in the business industry and creating new opportunities to expand business. o Collaborate with sales and design team to ensure requirements are met, such as sales numbers and profit goals. o Strong understanding of company products or services as well as business position and competition to keep business competitive. o Planning and overseeing new marketing initiatives. o Working on both Egyptian and GCC markets. Managerial Role: o Overall growth and development of the clients in the agency o Meeting profit goals on each client in the agency o Ensures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved. o Maintaining a high level of performance between the client service teams and other agency personnel as needed. o Provides team leadership, and convey the specific requirements for multi-functional support to the appropriate functional management on a timely basis. o Assigns duties, goals, and supervises the client service staff in the local market. o Keep records of sales, revenue, invoices etc. o Develop pricing strategies for each service and client o Promoting the expansion of business with existing clients o Working with other senior managers to generate new accounts o Managed different sectors and industry where the fashion, food industries, fintech, E-comm, automotive, etc…
Marketing and Business Development ManagerFull Time
Jan 2022 - Dec 2023 -1 yr, 11 months
Egypt , Cairo
- Job Details:- working across Egypt and KSA - Developing a business development strategy focused on financial gain & customer satisfaction - Maintain current client relationship and identify areas for potential clients - Contacting potential clients to establish a business relationship and meet with them - Develop new sales areas and improving sales through various methods - Research the latest in the business industry and creating new opportunities to expand business - Collaborate with sales and design team to ensure requirements are met, such as sales numbers and profit goals - Train junior salespeople to improve sales goals and meet expectations - Strong understanding of company products or services as well as business position and competition to - - - keep business competitive - Planning and overseeing new marketing initiatives. - Attending conferences, meetings, and industry events. - Developing quotes and proposals for clients. - Keep records of sales, revenue, invoices etc.
Marketing Manager / Account directorFull Time
The Madnation
Jan 2017 - Dec 2021 -4 yrs, 11 months
Egypt
- Job Details:Technical Role: o Plan and execute a marketing strategy for the organization & clients and for new and existing products or services o Working on digitalizing a lot of clients and auditing their digital exitance and rebuild it again o Maintains open and complete communications of Client issues with functional leaders and corporate management. o Designing, managing, and evaluating marketing campaigns for the agency & Clients o Directing social media engagement strategy o Reviewing advertising material for print and digital media o Performing market research to find new opportunities. o Setting client’s digital marketing strategy and set the proper budget for implementation o Ensure providing high quality and profitable service to Clients. Managerial Role: o Overall growth and development of the clients in the agency o Meeting profit goals on each client in the agency o Ensures the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved. o Maintaining a high level of performance between the client service teams and other agency personnel as needed. o Provides team leadership, and convey the specific requirements for multi-functional support to the appropriate functional management on a timely basis. o Assigns duties, goals, and supervises the client service staff in the local market. o Develop pricing strategies for each service and client o Promoting the expansion of business with existing clients o Working with other senior managers to generate new accounts o Worked with different sectors and industry where the fashion and food industries were the majority.
Marketing ManagerFull Time
Tropicana For Projects (Amer Group)
Jan 2016 - Jan 2017 -1 yr
Egypt , Cairo
- Job Details:Branding & Co-branding guide-lining o Tie-ups with third parties and partners for chain-wide tactics o Media booking o Managing Restaurant Ambience o Handling Production of all marketing materials o Implementing Media Planning o Promotions Designing & Planning o PR Campaigns and Road Shows o Shop activations o Event management LSM Plans (coordination with the sales/operations team) o New Openings support o Responding to stores marketing requirements/needs o Qualitative & Quantitative Analysis (coordination job) o Monthly & quarterly marketing reporting and presentations o Marketing budgeting and planning o Expense Tracking o Market Intelligence
Brand ManagerFull Time
Tie Shop
Jun 2013 - Dec 2015 -2 yrs, 6 months
Egypt , Cairo
- Job Details:o Branding & Co-branding guide-lining o Tie-ups with third parties and partners for chain-wide tactics o Media booking (assisting the Communication Manager’s media planning job) o Managing Store Ambience o Handling Window branding o Handling Production of all marketing materials o Implementing Media Planning o Promotions Designing & Planning o PR Campaigns and Road Shows o Shop activations o Event management LSM Plans (coordination with the sales/operations team) o New Openings support o Responding to stores marketing requirements/needs o Qualitative & Quantitative Analysis (coordination job) o Monthly & quarterly marketing reporting and presentations o Assisting in the marketing budgeting and planning o Expense Tracking o Market Intelligence
Education
MBA in Marketing Management
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2019 - Jan 2021 - 2 yr
Technical Diploma in Marketing
American University in Cairo (AUC)Jan 2010 - Jan 2012 - 2 yr
Bachelor's Degree in Commerce
Cairo University (CU)Jan 2006 - Jan 2010 - 4 yr
High School - Thanaweya Amma
Tarek Ebn Zeyad Experimental SchoolJan 2006
Activities
Head Marketing Council at COMET
Student Activity
Oct 2009 - Jun 2010 -8 months
Marketing Instructor at COMET
Student Activity
Feb 2009 - Jun 2009 -4 months
Skills
- Marketing
- Brand Marketing
- Retail
- Marketing Communication
- Strategic Planning
- Marketing Strategy
- Business Development
- Retail Business
- Integrated Marketing Communication
- Communication
View More
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
PCT Professional Certified Trainer
AUC ·2012Marketing
AUC ·2011