Basic Info

Mahmoud saleh

6 years

Jeddah, Saudi Arabia

Bachelor's Degree

Experienced

Work Experience

Digital Marketing Section Head at Andalusia Group

Experience Details

Digital Marketing Section Head

Marketing/PR/Advertising

Manager


• Plan and execute online campaigns — email marketing, SEO/SEM, social media, display advertising.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action landing pages, and lead generation content.

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, Instagram and additional channels that may be deemed relevant.

• Monitor and engage in relevant social discussions about our company, competitors, and industry, both from existing leads and customers as well as from brand new audiences.

• Develop the strategy and execution of all direct response advertising initiatives. Manage budgets towards performance goals.

• Analyze data to ensure campaigns are meeting allowable CPA goals and ROI benchmarks. Explore new ways to engage and identify new social networks to reach our target audience.

• Coordinate and follow up on all events planned ensure a social media presences.

• Collaborate with internal departments ensuring all online advertising takes a full funnel and cross channel approach.

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.


Company Details

Andalusia Group

Jeddah, Saudi Arabia

More than 1000 employees

Health, Wellness and Fitness , Healthcare and Medical Services

N/A

May 2016 to present (1 year 8 months)
Senior Social Media Specialist at Hit Creative Communication

Experience Details

Senior Social Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

• Collaborate with other departments (customer relations, sales) to manage reputation, identify key players and coordinate actions.

• Set up and optimize company pages within each platform to increase the visibility of company’s social content Monitoring and optimizing multiple campaign executions.

• Developing and managing digital marketing campaigns for clients to achieve their marketing and strategic goals aligned with IMC Plan - Integrated Marketing Communications

• Co-evaluate client’s brief, market research, market conditions and competitors’ data.

• Responsible for proposing, planning and budgetary control of all digital marketing campaigns.

• Overseeing the online competition and online existence strategies for our clients against their competitors.

• Measure and report performance of all digital marketing campaigns, and assess against goals ROI, and KPIs.


Company Details

Hit Creative Communication

Cairo, Egypt

N/A

Marketing and Advertising

http://hit.com.eg/

May 2015 to May 2016 (1 year)
Digital Marketing Executive at TSS - The Supplement Shop

Experience Details

Digital Marketing Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

• Report statistics on new fans and followers, number of engagements (likes, shares, and comments) for all our platforms.

• Search daily about customer feedback on all social media platforms (inquiries, complaints, MCI updates)

• Forward the inquiries and complaints to the specific departments and do the proper follow up.

• Content Creation according to the plan

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Develop new creative advertising ideas (Motion Graphics, Animation, etc.) and post different content on various social media platforms including: (Instagram, Twitter, Facebook) on a regular basis.


Company Details

TSS - The Supplement Shop

Egypt

N/A

Health, Wellness and Fitness

N/A

Feb 2014 to Mar 2015 (1 year 1 month)
Media Monitor Operator at Ipsos Egypt

Experience Details

Media Monitor Operator

Media/Journalism/Publishing

Entry Level


• Built from scratch outdoor monitoring project in Ipsos.

• Visually tracking of outdoor media on regular basis is required for audit.

• Weekly Capturing the street ads to make sure the billboards are installed in the timely manner and not damaged / at the determined locations.

• Full monitoring gives an opportunity to the customer to understand exactly when, where, in which part of the city is perfect to his ads.

• Create new locations for new billboards & Planning to creative outdoor campaigns.


Company Details

Ipsos Egypt (multinational)

Cairo, Egypt

101-500 employees

Market Research , Marketing and Advertising

http://www.ipsos.com/

Jan 2012 to Jan 2014 (2 years)
Market Research - Field Supervisor at Ipsos Egypt

Experience Details

Market Research - Field Supervisor

Analyst/Research

Entry Level

• Conducting qualitative and quantitative surveys, which may involve field, interview or focus group assessments.

• Brainstorming session’s focus groups qualitative interviews and moderated research meetings.

• Performed location fieldwork and conducted qualitative interviews.

• Collecting the data utilizing the different methodologies set for the projects.

• Supervision of the fieldwork including Indoor & Outdoor( focus group - door 2 door - face 2 face - online surveys ( and Computer-assisted telephone interviewing CATI )


Company Details

Ipsos Egypt (multinational)

Egypt

101-500 employees

Market Research

N/A

Jun 2008 to Dec 2011 (3 years 6 months)

Education

Bachelor's Degree in Accounting

Education Details

Bachelor's Degree

Accounting

Cairo University, Egypt

Not specified

N/A

N/A

Cairo University
2007 - 2011

Certifications

Google Adwords
Jan 2017

Certificate details

Google Adwords

Jan 2017

N/A

N/A

N/A

Google

N/A

Training and Courses

Training/Course Details

Social Media Strategy

Dec 2014

Udemy

N/A

Training/Course Details

Lead Generation

Nov 2017

Udemy

N/A

Training/Course Details

Facebook Blueprint

May 2017

Facebook

N/A

Jobseeker photo

Profile Skills and Keywords

AccountingAdobe PhotoshopArabicCreativeDigital MarketingDigital Marketing ExecutiveDigital Marketing Section HeadEnglishFacebook BlueprintFootballGoogle AdwordsHealth, Wellness And FitnessHealthcare And Medical ServicesIpsos EgyptJournalismLead GenerationMarket ResearchMarket Research - Field SupervisorMarketingMarketing And AdvertisingMarketing ResearchMashableMediaMedia Monitor OperatorMicrosoft WordOnline AdvertisingPinterestPlannerPlanningProblem SolverPublishingResearchSenior Social Media SpecialistSocialSocial Media StrategySpanishSupportiveVideo Editing

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Advanced

: Intermediate

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Intermediate

: Extreme - I love it!

:

1-3 years

Microsoft Word

Microsoft Word

: Intermediate

: High

:

3-5 years

Video Editing

Video Editing

: Beginner

: High

:

3-5 years

Fields of Expertise

Online Advertising

Online Advertising

: Expert

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Planning

Planning

: Advanced

: Extreme - I love it!

:

1-3 years

Marketing Research

Marketing Research

: Intermediate

: High

:

3-5 years

Key Skills

Planner, Creative, Problem Solver, Social, Supportive

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