
Mahmoud Khaled Youssef
A young man who gets things done
Maadi, Cairo, EgyptWork Experience
CEOFull Time
MKY Communications
Jan 2019 - Present -6 yrs, 6 months
Egypt , Giza
- Job Details:-Develop and maintain the company policy and strategy. -Evaluating the success of the organisation. -Developing and implementing operational policies. -Acting as the primary spokesperson for the organisation. -Developing the organisation's culture and vision. -Recruiting new staff members. -Develop an organisational environment that promotes positive staff morale and performance. -Retaining existing staff members. -Shaping market opportunities. -Solidifying a company’s position in the marketplace. -Building alliances and partnerships with other organisations. -Setting goals and performance tracks See less
Growth HackerFull Time
Shezlong
Jun 2018 - Dec 2018 -6 months
Egypt , Giza
- Job Details:Collaborate with channel-specific marketing Subordinates (blogging, email, social media, etc.) to identify areas for growth. Prioritizing growth initiatives and product changes. Blending data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback. Develop and support marketing material to socialize and use for social media purposes example - customer videos, case studies, blog posts on updates, posts from customers and analysts. Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out-of-home, affiliate) and conversion rate optimization. Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand. Translate ideas to actionable items that deliver business results. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Perform ongoing keyword discovery, expansion, and optimization. Research and analyze competitor advertising links. Develop and implement link building strategy. Work with the development team to ensure SEO best practices are properly implemented on a newly developed code. Drive SEO in content creation and content programming. Execute strategies for developing content in coordination with SEO goals – general and keyword specific. Provide SEO analysis and necessary recommendations while coordinating with elements and structure of websites and web pages. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Plan and manage campaigns in social media through (Adwords, Facebook, Twitter, etc)in GCC, Canada, and Egypt.
Digital Marketing ManagerFull Time
Fisheye Solutions
Jan 2018 - Jun 2018 -5 months
Egypt , Cairo
- Job Details:-Plan and execute all digital marketing activities, including SEO/SEM, marketing database, email, social media and display advertising campaigns along with the digital team -Design, build and audit Fisheye Solutions Clients' social media presence -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) -Identify trends and insights, and optimize spend and performance based on the insights -Brainstorm new and creative growth strategies -Plan, execute and measure experiments and conversion tests -Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points -Instrument conversion points and optimizes user funnels -Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Senior Digital Marketing SpecialistFull Time
- Job Details:- Manage Lynks marketing presence in all e-commerce channels - Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, SEM and SEO - Dealing with bloggers, Influencers and collaborations with corporates for advertising - Adhering to Lynks digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all Lynks digital marketing related activities including Lynks.com, social media sites, and digital marketing campaigns. - Manage all social media channels (Facebook, Google ad words, Instagram, YouTube) - Analyze and report on customer behaviour insights to improve Lynk. - Conduct landing page and e-mail campaign tests. - Develop and write content and maintain the content publishing editorial calendar. - Develop creative briefs to give the internal creative team and agencies clear direction. - Manage agency and vendor relationships to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Lynks branding specifications - Ensure digital design is optimized for branding, impact, web development, etc.
Education
LLB in Law
Alexandria University (ALEXU)Jan 2015 - Jan 2019 - 4 yr
College Diploma in Strategic Marketing
IE Business SchoolJan 2016 - Jan 2018 - 2 yr
College Diploma in Social Media Marketing
Northwestern UniversityJan 2015 - Jan 2016 - 1 Year
College Diploma in Digital Marketing
University of Illinois at Urbana–ChampaignJan 2015 - Jan 2016 - 1 Year
Activities
Project Manager at British Council
Volunteering
Jan 2012 - Dec 2014 -2 yrs, 11 months
Marketing Consultant at Bibliotheca Alexandrina
Volunteering
Mar 2013 - Jul 2014 -1 yr, 4 months
Events Organizer at International Organization for Migration
Volunteering
Jan 2014 - Feb 2014 -1 month
Skills
- Microsoft Office
- Marketing
- Advertisement
- Strategic Marketing
- Display Advertising
- Search Engine Marketing
- Social Media
- Search Engine
- Radian 6
- Adobe Photoshop
View More
Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
General English
British Council·2016