Basic Info

Mahmoud Saeed

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Brand and Communications Manager at Infinity Comm

Experience Details

Brand and Communications Manager

Marketing/PR/Advertising , Creative/Design/Art, Media/Journalism/Publishing

Manager

• Analyzing the marketplace and identifying the potential customers then categorizing them according to the demographic and geographic data.
• Strategizing the communications by developing the needed strategies for the brand and its communication through the different sectors and segments of the marketplace, based on the marketing and sales targets.
• Budgeting the strategies and the action plans scaling the different channels of communications and target market according to its ROI to get the maximum performance for the comm budget.
• Developing plans and schedules for the brand communications based on the strategies and the budgets.
• Monitoring and analyzing the team performance individually and developing performance enhancement programs and courses.
• Evaluating the suppliers and media channels, negotiating to reach the best deals and managing the partnerships and outsourcing.
• Monitoring the media and advertising then developing insights and analysis of every media individually to measure the ROI and the budget performance.
• Evaluating the team and developing experience exchange programs and workshops.


Company Details

Infinity Comm

Cairo, Egypt

1-10 employees

Marketing and Advertising, Marketing and Advertising

http://www.Infinity-egy.com

Jan 2015 to present (1 year 11 months)
Business Development Director (BDD) at Review Marcom

Experience Details

Business Development Director (BDD)

Business Development, Marketing/PR/Advertising , Sales/Retail

Senior Management (e.g. VP, CEO)

• Analyzing the marketplace and identifying the potential customers then categorizing them according to the demographic and geographic data.
• Strategizing the communications by developing the needed strategies for the brand and its communication through the different sectors and segments of the marketplace, based on the marketing and sales targets.
• Budgeting the strategies and the action plans scaling the different channels of communications and target market according to its ROI to get the maximum performance for the comm budget.
• Developing plans and schedules for the brand communications based on the strategies and the budgets.
• Monitoring and analyzing the team performance individually and developing performance enhancement programs and courses.
• Evaluating the suppliers and media channels, negotiating to reach the best deals and managing the partnerships and outsourcing.
• Monitoring the media and advertising then developing insights and analysis of every media individually to measure the ROI and the budget performance.
• Evaluating the team and developing experience exchange programs and workshops.


Company Details

Review Marcom (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising, Marketing and Advertising, Media Production

www.reviewmar.com

Mar 2015 to present (1 year 9 months)
Marketing Communication at CUBE consultants

Experience Details

Marketing Communication

Marketing/PR/Advertising , Creative/Design/Art, Writing/Editorial

Senior Management (e.g. VP, CEO)

1. Developing organizational marketing strategy and communication policy
2. Working on marketing follow-ups activities, and ensure that the activities are all inline with the organizational targets.
3. Create annual marketing budgets based on target dues, allocating mandatory expenses, discretionary expenses, and media expenses as appropriate to support marketing programs, initiatives and brand messaging in order to achieve organization objectives. Responsible for monthly forecasting and maximizing communication budgets by analyzing ROI
4. Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the organization.
5. Focus on exponentially driving the growth of our social media channels, including fan base for Facebook® LinkedIn®, and Twitter® (social connections), as well as an increase in data collection, Email (subscribers), for the specific business unit for which you have direct responsibility.
6. Getting Involve in scheduling appointments, preparing and delivering the presentation to the client, analyzing their requirements and research their business.
7. Builds exceptional relationships with internal and external partners, based on professional interactions, timely and responsive project management, superlative communications skills (oral and written), and shared commitment to the Mission, Core Values and Promise of CUBE consultants, and ensuring customer loyalty through excellent customer service as well as meeting all client needs appropriately.
8. Researching and reporting all the international and regional trends, and offering solutions and conclusions for the business development
Working as part of a team and closely with other departments within the organization.


Company Details

CUBE consultants

Cairo, Egypt

11-50 employees

Architectural and Design Services, Construction - Industrial Facilities and Infrastructure, Construction - Residential & Commercial/Office

www.cubeconsultants.org

May 2016 to present (7 months)
Business Development Director at PETRA outdoor agency

Experience Details

Business Development Director

Media/Journalism/Publishing, Marketing/PR/Advertising , Human Resources

Manager

• Building a strong brand reflecting the organization vision, mission, premises, history and strength to the audiences and promoting the brand for the market stakeholders
• Developing brand and communication strategies internally/externally in order to be the outstanding OOH provider brand in Egypt
• Setting the base of the brand as recognized regional brand and generation leader
• Budgeting the strategies and the action plans to scale the different channels of communications and target market according to its ROI to get the maximum performance for the comm budget.
• Developing plans and schedules for the brand communications based on the strategies and the budgets.
• Designing HR development programs and enhancing the branding culture internally
• Monitoring and analyzing the team performance individually and developing performance enhancement programs and courses.
• Evaluating the suppliers and media channels, negotiating to reach the best deals and managing the partnerships and outsourcing.
• Monitoring the media and advertising then developing insights and analysis of every media individually to measure the ROI and the budget performance.
• Evaluating the team and developing experience exchange programs and workshops.


Company Details

PETRA outdoor agency

Cairo, Egypt

11-50 employees

Marketing and Advertising, Media Production , Marketing and Advertising

www.petraoutdoor.com

Apr 2015 to present (1 year 8 months)
Business Development Manager at Supplement House

Experience Details

Business Development Manager

Marketing/PR/Advertising

Manager

As a part-time role I handle the brand and communications internally/externally in order to enhance the brand image and generate a long term ROI through capturing bigger share of the marketplace potential customers and building strong relations based on trustworthy and loyalty.


Company Details

Supplement House

Doha, Qatar

N/A

Sports

https://www.facebook.com/supphouseqa

May 2014 to Jul 2015 (1 year 2 months)
Media Specialist at BARWA® Real Estate Group

Experience Details

Media Specialist

Marketing/PR/Advertising

Experienced (Non-Manager)

I'm responsible of the brad and its visual media work of the group' communications over the different media kinds and channels, Also handling the group's brand elements such as the guidelines, the brand strategies, planning and action plans. On the other hand, supervising the media concepts, design, outsourcing... starting from the creative work up to the productions.


Company Details

BARWA® Real Estate Group (multinational)

Doha, Qatar

101-500 employees

Real Estate/Property Management

www.barwa.com.qa

Jan 2012 to Jan 2015 (3 years)
Creative Director (CD) at DaVinci® the Agency

Experience Details

Creative Director (CD)

Marketing/PR/Advertising

Manager

Developing Advertising concepts, integrated campaign designs and branding campaigns based on strategic marketing and sales plans... managing the creative department and guarantee the quality and the deadlines.


Company Details

DaVinci® the Agency

kampala, Uganda

51- 100 employees

Marketing and Advertising

N/A

Apr 2009 to Oct 2011 (2 years 6 months)
Creative Director (CD) at CONTRAST® Media Solutions

Experience Details

Creative Director (CD)

Creative/Design/Art

Manager

Developing Advertising concepts, integrated campaign designs and branding campaigns based on strategic marketing and sales plans... managing the creative department and guarantee the quality and the deadlines.


Company Details

CONTRAST® Media Solutions

Dubai, United Arab Emirates

11-50 employees

Marketing and Advertising

N/A

Apr 2004 to Jan 2009 (4 years 9 months)
Art Director at Center for Documentaion of Cultural and Natural Heritage (CULTNAT)

Experience Details

Art Director

Creative/Design/Art

Experienced (Non-Manager)

Developing artistic concepts, integrated designs and branding for Online Media, multimedia, interactive media, Press media and graphical motion pictures. Working individually or in a teamwork, and supervising or cooperate with another team for a development.


Company Details

Center for Documentaion of Cultural and Natural Heritage (CULTNAT)

Cairo, Egypt

501-1000 employees

Government, Research

http://www.idsc.gov.eg

Jan 2002 to Jan 2005 (3 years)
Senior Graphic Designer at SNAP® Integrated Design

Experience Details

Senior Graphic Designer

Creative/Design/Art

Experienced (Non-Manager)

Managing a team of graphic designers, enhancing the output 3D renders, coloring the urban designs, developing artwork , 3D maps & industrial designs for the architecture designs and rendering.


Company Details

SNAP® Integrated Design

Cairo, Egypt

11-50 employees

Architectural and Design Services

http://www.snapegypt.com

Jan 2002 to Dec 2004 (2 years 11 months)
Senior Graphic Designer at Information & decision Support Center (IDSC)

Experience Details

Senior Graphic Designer

Creative/Design/Art

Experienced (Non-Manager)

A senior graphic designer who manage a staff through certain projects, most of the center projects around digitalizing the national heritage and the historical contents, however the projects were covering many kinds of media online/offline.


Company Details

Information & decision Support Center (IDSC)

Cairo, Egypt

101-500 employees

Government, Research

http://www.idsc.gov.eg/IDSC/

Jan 2001 to Jan 2004 (3 years)
Cartoon Animator (Keyframe) at Cairo Cartoon®

Experience Details

Cartoon Animator (Keyframe)

Creative/Design/Art

Entry Level

2D cartoon animator, designing the dynamism motion of the cartoon characters according to the storyboard and developing the keyframes then drawing the cartoon frames, or send it to the animators to draw the in-betweens.


Company Details

Cairo Cartoon®

Cairo, Egypt

51- 100 employees

Media Production

http://www.cairocartoon.com

Jul 1997 to Oct 1999 (2 years 3 months)

Achievements


• Re-branding the firm and identifying the verbal and visual brand
• Communication Strategy and Planning
• Product development and pricing criteria
• building working capacity and archives
• Content Marketing development and message house


Developing new code of ethics, operation strategy and marketing strategy in order to increase the clients and the business, the results were amazing on the first quarter for me within the firm as; around $0 increase on the acquired clients and almost 0 revenue increment.


• Branding the whole organization with the objective to enhance the corporate communications nd increase awareness, and it was done perfectly under the supervision of the company ownership and the marketing department.
• Auditing the social media platforms and other communication channels, and enhance the platforms' fans and engagement, in order to generate real leads.


• Branding the whole organization with the objective to enhance the corporate communications nd increase awareness, and it was done perfectly under the supervision of the company ownership and the marketing department.
• Developing Social media platforms and drive them to engagement nutrition, and it was fulfilled with quality that working without hassle.


• Communication Strategy and Planning
• Conducting the brand image and philosophy and apply it to documents
• Implementing internal branding actions and building staff loyalty
• Restricting human resources development
• Building a rich media archive and creating the branded innovative media


• BARWA® Real Estate Group, rebrand 2012
Running a brand audit and analysis for the group brand and the visual communication media, then managing complete rebranding with solid Brand Guidelines with logo facelifting only to enhance the brand appearance and improve the visual communication media, context and tone of voice, in order to achieving higher ROI.
• First Electronic Voting In MENA 2013
In an inspection on the best techniques of electronic voting on venue and receiving immediate insights and states to use for our AGM (Annual General Meeting) and it was the first AGM in the MENA region using a full reliable electronic solutions for the shareholders.
• Cityscape 2012,13,14
In a very fierce competition during the Cityscape Qatar exhibition & conference, I was an active of the outstanding organizing team who led BARWA® to standout the race so far ahead with full time hi-traffic and incomparable sales, a complete project was SOLD OUT in 36 hours.


• Presidential Election Campaign 2010
Creative director & Production Manager of NRM (National Resistance Movement) the government party & president Yauri Kagota Musivini campaign for the presidential election February 2011.
• EUTM Somalia 2011
Directing the documentary movie of EUTM “European Union Training Mission” for Somalia, with micro budget and small staff, covering more than 10 nationalities and 4 governmental organizations and showing the role of every single one in HD and neat quality production.


• Brand Management 2007
Managed 7 brands from 2004 to 2006 including campaigns; MERCEDES-BENZ®, CALTEX®, GEOX®, PUMA®, DIADORA®, REPLAY®, GAS® JEANS. The brands had been increased, I managed 11 brands from 2006 to 2008 including campaigns; LOTTO®, CK® JEANS, SPEEDO®, MARINA YACHTING®.
•Seasonal Sales Campaigns 2008
Managing seasonal campaigns with different sales’ targets, offers, promotions, but overall, increasing sales is the main target. I ran about 14 campaigns for 8 brands; CHEVRON®, HUMMER®, MI-SWACO®, VOLKS WAGEN®, DODGE®, APPLE®, LEVI’S®, GEOX®.
• El-Rameh Silver Award 2009
I could lead CMS® to win “EL-Rameh” silver award by “El-Ahram Association” for “Al-Asala Group” complete corporate Identity, and communication media offline/online.
• Launching campaigns 2005
I had managed the launching campaigns for 3 international brands in Egypt; DIADORA®, GEOX®, MARINA YACHTING® carrying all the responsibility of the launch advertising campaign, PR and promotional sales campaign.


Contributing in one of the biggest cultural and education online portal (Egyptology): eternalegypt.net under the sponsorship of Alexandrina, Ministry of Tourism and IBM


• Mediterranean Cultural Award 2004
Creative director for two Multimedias; “DANDARA” (The pharaohs’ temple in Quena-Upper Egypt) had won the best documentary in the Mediterranean countries, gathering, 2005.


I added a new techniques such as the online virtual navigation and virtual reality, also added a better look by adding new design trends and performance


Joining the staff of creating one of the iconic Egyptian cartoon character "BAKKAR" and developing the first, second and third seasons.


• Winning many national computations for scholar journalism and arts, as a major student leader for North Cairo Devision. • A national championships of athletics as a runner of Al-Sekka Al-Hadid Sporting Club team.

Education

Bachelor of Fine Arts in Graphics & Print techniques

Education Details

Bachelor of Fine Arts

Graphics & Print techniques, Graphic and Advertising, Design Principles

Fine Arts faculty-Helwan University (Cairo), Egypt

B / Very Good / 75 - 85%

Graphics, Printing, Drawing, Anatomy, Architecture, Isometric, Sketching, History

Studying fine arts; drawing, p

Fine Arts faculty-Helwan University (Cairo)
1995 - 2000
High School - Thanaweya Amma

High School Details

Thanaweya Amma

El-Tawfekeyya Secondary School

Egypt

1995

C / Good / 65 - 75%

An education years full of activities of journalism and art crafts and drawings.

El-Tawfekeyya Secondary School
1995

Certifications

Certificate details

Power Presenter

Jan 2014

N/A

https://www.i-l-m.com

090114/D51L-09/831307/EZT2224/M/05/11/76 5500956752/80

Institute of Leadership & Management (ILM)

N/A

Certificate details

Bachelor of Fine Arts

Aug 2000

%78 out of %100

http://www.helwan.edu.eg/fineartsen/fenongamela.html

http://www.helwan.edu.eg/fineartsen/fenongamela.html

Faculty of fine Arts-Helwan University

Art & media education

Training and Courses

Training/Course Details

SMART planning objectives

Oct 2012

Businesss FZ LLC

A course on how to set SMART objectives and apply it to future planning.

Training/Course Details

Power Presenter

Feb 2014

BBusinesss

Advanced presentation and communication skills on corporate and business level including the B2B and B2G business.

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Profile Skills and Keywords

AchievingAdobe After EffectsAdobe DreamweaverAdobe FlashAdobe IllustratorAdobe IndesignAdobe PhotoshopAdobe PremiereAdvertisingAnalysis And InsightsAnalyticalArabicArchitectural And Design ServicesArtArt DirectorBARWA Real Estate GroupBachelor Of Fine ArtsBrand And Communications ManagerBrandingBranding StrategyBusinessBusiness DevelopmentBusiness Development DirectorBusiness Development Director (BDD)Business Development ManagerCartoon Animator (Keyframe)CommunicationCommunication StrategyConstruction - Industrial Facilities And InfrastructureConstruction - Residential & CommercialCreativeCreative DirectionCreative Director (CD)CreativityDesignDesign PrinciplesEditorialEnglishFashionFrenchGetting Things DoneGovernmentGraphic And AdvertisingGraphics & Print TechniquesHuman ResourcesIWorkImaginationIncreasing NumbersInnovativeInternetJournalismMarketingMarketing And AdvertisingMarketing CommunicationMediaMedia PlanningMedia ProductionMedia SpecialistMicrosoft OfficeMicrosoft PowerPointOfficeOnline MarketingOnline MediaPlannerPositivityPower PresenterPresenterProperty ManagementPublishingReadingReal EstateResearchRetailRevenuesReview MarcomSMART Planning ObjectivesSalesSenior Graphic DesignerSocial MediaSpanishSportsStrategic PlanningSuccessTravelWinningWriting

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Beginner

: Intermediate

: Beginner

Spanish

Spanish

: Intermediate

: Beginner

: Intermediate

: Beginner

Tools and Technologies

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

Online Media

Online Media

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Illustrator

Adobe Illustrator

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Indesign

Adobe Indesign

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Flash

Adobe Flash

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Dreamweaver

Adobe Dreamweaver

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Premiere

Adobe Premiere

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe After Effects

Adobe After Effects

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

iWork

iWork

: Expert

: Extreme - I love it!

:

5-7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Branding

Branding

: Expert

: Extreme - I love it!

:

More than 7 years

Communication

Communication

: Expert

: Extreme - I love it!

:

5-7 years

Advertising

Advertising

: Expert

: Extreme - I love it!

:

More than 7 years

Media Production

Media Production

: Expert

: Extreme - I love it!

:

More than 7 years

Communication Strategy

Communication Strategy

: Expert

: Extreme - I love it!

:

5-7 years

Branding Strategy

Branding Strategy

: Expert

: Extreme - I love it!

:

5-7 years

Media Planning

Media Planning

: Expert

: Extreme - I love it!

:

3-5 years

Creative Direction

Creative Direction

: Expert

: Extreme - I love it!

:

More than 7 years

Online Marketing

Online Marketing

: Advanced

: High

:

3-5 years

Strategic Planning

Strategic Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Planner, Presenter, Creative, Innovative

Online Presence

https://eg.linkedin.com/in/mahmoudasaeedhttps://www.facebook.com/moudyeshttps://twitter.com/MahmoudASaeedhttps://www.behance.net/moudyeshttp://moudyes.blogspot.comhttps://www.youtube.com/user/Moudyes/featured

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