Mahmoud Fawzy Elkersh

Mid Media BuyerFull Time

• Job Details:Spearheading strategic media buying initiatives across digital platforms, delivering measurable Max ROI for clients • Developed and executed comprehensive media buying strategies that increased client conversion rates by an average of 20% while optimizing ad spend efficiency • Implemented advanced audience targeting techniques resulting in 30% improvement in engagement metrics and 15% reduction in cost per acquisition • Conducted in-depth market research and competitor analysis to identify strategic opportunities and optimize campaign performance • Collaborated cross-functionally with creative and analytics teams to develop data-driven campaign optimizations and performance reports • Pioneered A/B testing methodologies that improved click-through rates by 25% and reduced bounce rates by 18%

Marketing InstructorFreelance / Project

• Job Details:Educational Content: Developing course material that covers the fundamentals of media buying, including understanding target audiences, selecting appropriate media channels, and creating effective advertising campaigns. Practical Skills: Teaching students how to use media buying tools and software to plan, execute, and optimize media campaigns. Industry Insights: Providing insights into the latest trends and best practices in media buying, as well as case studies to illustrate successful campaigns. Evaluation and Feedback: Assessing student performance through assignments and exams, and providing constructive feedback to help them improve their media buying skills. Industry Networking: Connecting students with industry professionals and providing opportunities for internships or job placements in media buying agencies or departments. Overall, the Instructor in Media Buying plays a crucial role in equipping students with the knowledge and skills needed to succeed in the field of media buying and advertising.

Social Media SpecialistFreelance / Project

• Job Details:Transformed Heroes Burger's digital presence through strategic social media marketing and targeted media buying, driving significant growth in brand awareness, customer engagement, and revenue. • Orchestrated a comprehensive social media strategy that increased follower growth by 75% and engagement rates by 120% across Instagram, Facebook, and TikTok • Executed data-driven media buying campaigns that reduced cost-per-acquisition by 35% while increasing monthly online orders by 50% • Conducted competitive analysis of 5 major competitors • Developed and implemented a content calendar featuring user-generated content that boosted organic reach by 75% and customer retention by 40% • Optimized ad spend allocation across platforms based on performance analytics • Collaborated with culinary team to create viral food photography content that garnered over 500,000 impressions and drove a 25% increase in in-store traffic