Mahdi Al Aswad

The Future

• Assistant Director of Public Relations & MarketingFull Time

  Dec 2015 - Present -9 yrs, 8 months

  Saudi Arabia , Riyadh

  • Job Details:- Reporting to Public Relations & Marketing director. - Tasked with managing the PR department and the supervising of 6 PR specialists. - Contributing to the design of the Public relations and Marketing department overall strategy and vision. - Representing the department in university top management strategic meetings. - Representing FUE in communication and community partners meetings in and outside Egypt. - Developing new strategies for maintaining strong business relationships with key media contacts on the purpose of raising awareness of FUE and influencing the effectiveness of public relations campaigns and publications. - Supervising, contributing to and reviewing of PR publications and designs in Arabic and English. - Designing and management of a social media strategy that resulted in increase of followers and online interaction. - Designing and managing major FUE events plans and their communication strategies. - Liaising with embassies to coordinate international visits from various diplomatic entities and international organizations and universities. - Conducting training and orientation for department staff and other departments as required. - Managing PR department resources and budget in cooperation with other FUE departments. - Constantly evaluating key messages and campaigns content to ensure overall conformity with the university’s strategic goals. - Significantly reshaping and improving the department structure.
• Senior Public Relations ExecutiveFull Time

  Jan 2015 - Nov 2015 -10 months

  Saudi Arabia , Riyadh

  • Job Details:• Planning for a better future of university and planning to build relations with people. • Handling FUE's online presence, regularly updating the university’s website and social media accounts. Generated remarkable traffic to website through conducting campaigns across social media channels. • Handling incoming service providers to the benefit of the University population including suppliers promoting their product within the University, TV productions, screening the prospective agencies and negotiating best prices ensuring maximum benefit for FUE. • Managing flight tickets, hotel accommodations and transportation for university staff and visitors. • Building and maintaining strong business relationships with key media contacts with the purpose of raising awareness of FUE and influencing the effectiveness of public relations campaigns and publications. • Organizing cultural events. • Working with embassies and international visits from various organizations. • Organizing and facilitating cultural and academic seminars and conferences. • Initiating relations and collaborate with organizations such as the Egyptian Opera house, El-Sawy Cultural Wheel. • Contacting media and guaranteeing media coverage. • Writing and editing university news and contacting newspapers and magazines for publishing. • Post-event evaluation (including analysis and producing reports).
• Public Relations SpecialistFull Time

  Aug 2011 - Dec 2014 -3 yrs, 4 months

  Saudi Arabia , Riyadh

  • Job Details:• Planning for a better future of university and planning to build relations with people. • Handling FUE's online presence, regularly updating the university’s website and social media accounts. Generated remarkable traffic to website through conducting campaigns across social media channels. • Handling incoming service providers to the benefit of the University population including suppliers promoting their product within the University, TV productions, screening the prospective agencies and negotiating best prices ensuring maximum benefit for FUE. • Managing flight tickets, hotel accommodations and transportation for university staff and visitors. • Building and maintaining strong business relationships with key media contacts with the purpose of raising awareness of FUE and influencing the effectiveness of public relations campaigns and publications. • Organizing cultural events. • Working with embassies and international visits from various organizations. • Organizing and facilitating cultural and academic seminars and conferences. • Initiating relations and collaborate with organizations such as the Egyptian Opera house, El-Sawy Cultural Wheel. • Contacting media and guaranteeing media coverage. • Writing and editing university news and contacting newspapers and magazines for publishing. • Post-event evaluation (including analysis and producing reports).