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Maha Mahmoud Fouad

Data Scientist at Masarat

Sheikh Zayed, Giza, Egypt

Work Experience

  • Data ScientistFull Time

    Masarat

    Dec 2024 - Present -8 months

    Egypt

    • Data ScientistInternship

      ALX Africa

      May 2023 - Aug 2024 -1 yr, 3 months

      Egypt

      • Job Details:Completed an intensive data science program covering fundamental and advanced topics in data analytics, machine learning, and data engineering. Developed hands-on experience through real-world projects, working with industry-standard tools. Gained proficiency in data wrangling, statistical analysis, and model deployment, applying structured problem-solving approaches through flowcharts and pseudocode. - Designed flowcharts and wrote pseudocode to structure problem-solving approaches before coding. - Analyzed and processed data using Excel, applying formulas, pivot tables, and basic automation techniques. - Wrote and optimized SQL queries to extract, manipulate, and manage relational databases efficiently. - Developed interactive dashboards in Power BI to visualize insights and support data-driven decisions. - Implemented data pre-processing and analysis using Python and libraries like Pandas and NumPy. - Built and evaluated regression models to predict numerical outcomes and optimize business strategies. - Explored supervised and unsupervised learning, applying classification and clustering techniques. - Processed and analyzed text data using Natural Language Processing (NLP) techniques. - Performed clustering analysis, including K-Means clustering, to segment datasets based on patterns. - Deployed machine learning models and managed cloud-based resources using AWS services. - Collaborated on capstone projects, following industry best practices in data science and model deployment.
    • Digital Marketing ExpertPart Time

      CPCEgypt

      Mar 2023 - Present -2 yrs, 5 months

      Egypt , Giza

      • Job Details:Creating comprehensive digital marketing plans that align with the company's overall goals and objectives. Producing and publishing high-quality content for websites, blogs, social media, email marketing, and other digital channels. Optimizing website content and structure to improve organic search rankings and drive more traffic. Managing paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media advertising. Creating and curating content for various social media platforms, managing social media accounts, and engaging with the audience. Using tools like Google Analytics to track website traffic, user behavior, and campaign performance. Analyzing data to make data-driven decisions. Identifying and implementing strategies to improve website conversion rates and lead generation. Monitoring and managing the online reputation of the company or brand, including responding to reviews and comments. Running and optimizing paid advertising campaigns on social media platforms like Facebook, Instagram and LinkedIn. Managing affiliate programs and partnerships to drive traffic and sales. Researching and analyzing competitors to identify strengths, weaknesses, opportunities, and threats. Allocating and managing budgets for various digital marketing campaigns and activities. Conducting split tests to optimize landing pages, emails, and ads for better performance. Keeping up-to-date with the latest trends, tools, and technologies in digital marketing. Creating regular reports to measure the effectiveness of marketing campaigns and presenting key performance indicators to stakeholders. Collaborating with web developers and designers to enhance the user experience on digital platforms.
    • Digital Marketer / Office Manager / SalesFull Time

      CPC - Egypt for industrial development

      Jan 2020 - Feb 2023 -3 yrs, 1 month

      Egypt , Giza

      • Job Details:• Contributed to smooth business operations by planning and organizing meetings and conferences. • Produced accurate office files, updated spreadsheets and crafted presentations to support executives and boost team productivity. • Screened calls and emails and initiated actions to respond or direct messages for managers. • Prepared documents, reports and presentations for executives and board members using advanced software proficiencies. • Prepared meeting agendas and briefing papers for members of board of directors and executive team. • Organized envelopes, postage and mail correspondence for staff and management, maintaining postage meter and coordinating with delivery and courier services. • Streamlined operations and prioritized tasks, allowing senior staff to increase productivity. • Responded to emails and other correspondence to facilitate communication and enhance business processes. • Updated executives on changing business needs by thoroughly documenting internal and client meetings. • Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data. • Created expense reports, budgets and filing systems for management team. Other Duties assigned: Social Media Marketing: • Work with copywriters and designers to ensure content is informative and appealing. • Collaborate with Marketing, Sales and Product Development teams. • Monitor SEO and user engagement and suggest content optimization. • Strategized social media campaigns, helping to meet goals and reach untapped potential customers. • Developed social media calendar, which included scheduling social media posts, marketing campaigns and website updates. • Analyzed and reported social media and online marketing campaign results. • Created social media content with consistent content and tone. • Maintained company's social media presence by posting, answering messages and monitoring responses. • Evaluated monthly performance statistics and used data to inform future strategies. • Monitored return on investment of online and social media marketing efforts. • Wrote social media content to increase engagement with customers. • Posted new content for products and services when managing marketing and release calendars. • Increased customer engagement through social media. • Define most important social media KPIs • Keep abreast of the latest social media best practices and technologies. • Use social media marketing tools • Monitor SEO and user engagement and suggest content optimization • Engaging with customer through social media Sales Department: • Giving sales presentations to a range of prospective clients. • Demonstrating and presenting products. • Coordinating sales efforts with marketing programs. • Understanding and promoting company's projects. • Preparing and submitting sales contracts. • Answering client questions. • Organizing sales visits. • Aiming to achieve monthly or annual targets.
    • Education

      • Technical Diploma in Data Science

        Explore Ai

        Jan 2023 - Jan 2024 - 1 Year

      • Bachelor's Degree in Business Information System

        Helwan University

        Jan 2014 - Jan 2018 - 4 yr

      • High School - Thanaweya Amma

        Shiekh Zayed language school

        Jan 2014 

      Activities

      • Sponsor at ThreeDOS

        Student Activity

        Oct 2014 - Oct 2016 -2 yrs

      Skills

      View More

      Languages

      • English

        Fluent
      • Arabic

        Fluent
      • Chinese

        Intermediate

      Training & Certifications

      • Data Science

        ALX - Explore AI·2024
      • Data Science

        ALX·2024
      • Entrepreneurship Online Course

        Technology Innovation and Entrepreneurship Center - InnovEgypt Online Program·2020
      • Entrepreneurship Online Course

        Technology Innovation and Entrepreneurship Center - InnovEgypt Online Program·2020
      • IT Internship

        Pirelli Tires & co.·2019
      • IT Internsihp

        Pirelli Tires & co.·2019
      • Banking

        Qatar National Bank·2017
      • Chinese Language & Literature

        Confucius Institute - Cairo University·2016
      • Chinese Language & Literature

        Confucius Institute - Cairo University·2016
      • Business Administration

        British Board·2015
      • Business Administration

        NEVADA INTERNATIONAL ACADEMY·2015
      • Business Administration

        NEVADA INTERNATIONAL ACADEMY·2015
      • Business Administration

        British Board·2015
      • Diploma in Business Administration

        Cambridge Global College·2015
      • Diploma in Business Administration

        Cambridge Global College·2015
      • Chinese Language

        Chinese Culture Center·2012
      • Chinese Language

        Chinese Culture Center·2012
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