Basic Info

Magued Fakhry

More than 15 years

Giza, Egypt

Master's Degree

Manager

Work Experience

Product Manager at B.P.Pharma

Experience Details

Product Manager

Marketing/PR/Advertising , Medical/Healthcare

Manager

Setting financial and Marketing objectives and Marketing plans.
 Strategic planning for introducing new products to the portfolio.
 Medical information and messages conveyed to customers.
 Designing a whole set of new promotional detail aids.
 Putting forward a counteracting strategy plans against on-market
and newly introduced competitors.
 Market feedback (internally through sales forces, and externally
through visiting key opinion doctors).
 Market and competitors' analysis.
 Preparing and conducting group meeting and other major
scientific activities all over the country.
 Holding Training courses (medical information – selling skills) to
newly appointed Medical representatives.
 Following-up on Registration procedures with Health Authorities.


Company Details

B.P.Pharma

Giza, Egypt

51-100 employees

Pharmaceuticals

www.bppharma.net

Jun 2008 to present (8 years 6 months)
Assistant product manager at Minapharm

Experience Details

Assistant product manager

Marketing/PR/Advertising , Medical/Healthcare

Manager

Putting forward the marketing plans , developing detail aids, and
other promotional materials for the products in hand.
 Market feedback (internally through sales forces, and externally
through visiting key opinion doctors).
 Market and competitors' analysis.
 Medical information and messages conveyed to customers.
 Preparing and conducting group meeting and other major
scientific activities all over the country.
 Holding Training courses (medical – selling skills) to newly
appointed Medical representatives.


Company Details

Minapharm

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.minapharm.com

May 2005 to May 2008 (3 years)
Product Specialist at Janssen - Cilag

Experience Details

Product Specialist

Sales/Retail, Pharmaceutical

Experienced (Non-Manager)

 Promoting a highly sophisticated biotechnology drug
(EPREX®)for the treatment of anaemia in patients with CRF to
healthcare professionals.
 Market intelligence, competition analysis, and sales forecasting.
 Managing and securing tender bussiness.
 Managing and controlling distribution channels.
 Indirect sales to individual patients.


Company Details

Janssen - Cilag (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

N/A

Mar 2002 to Apr 2005 (3 years 1 month)
Product Specialist at Glaxo SmithKline (GSK)

Experience Details

Product Specialist

Sales/Retail, Pharmaceutical

Experienced (Non-Manager)

 Creating awareness about the importance of vaccination (new
market).
 Launching new brands of vaccines against several viral infections
in the egyptian market like the vaccine against Varicella
(Varilirix®), HIB (Hiberix®), and Hep A (Havrix®).
 Positioning the company as the mother company in this sector.


Company Details

Glaxo SmithKline (GSK) (multinational)

Alexandria, Egypt

101-500 employees

Pharmaceuticals

N/A

Jan 2001 to Feb 2002 (1 year 1 month)
Medical Representative at SmithKline Beecham

Experience Details

Medical Representative

Sales/Retail

Entry Level

N/A


Company Details

SmithKline Beecham (multinational)

Alexandria, Egypt

51-100 employees

Pharmaceuticals

N/A

Jan 1999 to Jan 2001 (2 years)

Achievements


 Being the First product manager to be recruited, reviewing the
whole marketing strategy was a top priority, in order to provide
long-term and strategic expansion for the products portfolio.
 Revising all the positioning statements of the products, and
repositioning different forms versus competitors.
 A complete Medical and selling skills training was organized and
conducted to the sales force.
 Developed a new website for the company; www.bppharma.net.
 Developed and implemented the use of technological tools like
Tablets, and reporting systems.
 Attended Several International conferences.
 Organized several Stand-alone meetings in Egypt and Europe.


 Combating the parallel imports in the market.
 Opening new opportunities and expanding the private bussiness
sector despite the introduction of several generic products.
 Securing and winning the Alexandria university tender 2002,
2003, 200


Education

MBA in Marketing

Education Details

MBA

Marketing, Business adminstratiom

Arab Academy for Science, Technology & Maritime Transport (AAST), Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology & Maritime Transport (AAST)
2002 - 2004
Bachelor's Degree in Pharmacy

Education Details

Bachelor's Degree

Pharmacy

Alexandria University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Alexandria University
1992 - 1997
High School - Thanaweya Amma

High School Details

Thanaweya Amma

victory college

Egypt

1992

A / Excellent / 85 -100%

N/A

victory college
1992

Certifications

MBA
Jul 2003

Certificate details

MBA

Jul 2003

N/A

N/A

N/A

AAST

MBA course (major marketing) from May 2001 to July 2003.

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopAnalyticalArabicAssistant Product ManagerBusiness AdminstratiomBusiness DevelopmentCustomer-orientedEnglishFootballFrenchGlaxo SmithKline (GSK)InnovativeJanssen - CilagMBAMarketingMedicalMedical RepresentativeMicrosoft OfficeMusicNephrologyNuerologyPharmaceuticalPharmaceuticalsPharmacyPresenterProblem SolverProduct ManagerProduct SpecialistReadingRetailSalesSmithKline Beecham

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Intermediate

: Intermediate

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Nuerology

Nuerology

: Expert

: Extreme - I love it!

:

More than 7 years

Nephrology

Nephrology

: Expert

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Presenter, Customer-oriented, Problem Solver, Innovative

Online Presence

Public Profilehttps://eg.linkedin.com/in/maguedfakhryhttps://www.facebook.com/GeeeGohttps://twitter.com/maguedfakhry

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