Basic Info

Magued Fakhry

More than 15 years

Giza, Egypt

Master's Degree

Manager

Work Experience

Product Manager at B.P.Pharma

Experience Details

Product Manager

Marketing/PR/Advertising , Medical/Healthcare

Manager

Setting financial and Marketing objectives and Marketing plans.
 Strategic planning for introducing new products to the portfolio.
 Medical information and messages conveyed to customers.
 Designing a whole set of new promotional detail aids.
 Putting forward a counteracting strategy plans against on-market
and newly introduced competitors.
 Market feedback (internally through sales forces, and externally
through visiting key opinion doctors).
 Market and competitors' analysis.
 Preparing and conducting group meeting and other major
scientific activities all over the country.
 Holding Training courses (medical information – selling skills) to
newly appointed Medical representatives.
 Following-up on Registration procedures with Health Authorities.


Company Details

B.P.Pharma

Giza, Egypt

51-100 employees

Pharmaceuticals

www.bppharma.net

Jun 2008 to present (9 years 1 month)
Assistant product manager at Minapharm

Experience Details

Assistant product manager

Marketing/PR/Advertising , Medical/Healthcare

Manager

Putting forward the marketing plans , developing detail aids, and
other promotional materials for the products in hand.
 Market feedback (internally through sales forces, and externally
through visiting key opinion doctors).
 Market and competitors' analysis.
 Medical information and messages conveyed to customers.
 Preparing and conducting group meeting and other major
scientific activities all over the country.
 Holding Training courses (medical – selling skills) to newly
appointed Medical representatives.


Company Details

Minapharm

Cairo, Egypt

101-500 employees

Pharmaceuticals

www.minapharm.com

May 2005 to May 2008 (3 years)
Product Specialist at Janssen - Cilag

Experience Details

Product Specialist

Sales/Retail, Pharmaceutical

Experienced (Non-Manager)

 Promoting a highly sophisticated biotechnology drug
(EPREX®)for the treatment of anaemia in patients with CRF to
healthcare professionals.
 Market intelligence, competition analysis, and sales forecasting.
 Managing and securing tender bussiness.
 Managing and controlling distribution channels.
 Indirect sales to individual patients.


Company Details

Janssen - Cilag (multinational)

Cairo, Egypt

101-500 employees

Pharmaceuticals

N/A

Mar 2002 to Apr 2005 (3 years 1 month)
Product Specialist at Glaxo SmithKline (GSK)

Experience Details

Product Specialist

Sales/Retail, Pharmaceutical

Experienced (Non-Manager)

 Creating awareness about the importance of vaccination (new
market).
 Launching new brands of vaccines against several viral infections
in the egyptian market like the vaccine against Varicella
(Varilirix®), HIB (Hiberix®), and Hep A (Havrix®).
 Positioning the company as the mother company in this sector.


Company Details

Glaxo SmithKline (GSK) (multinational)

Alexandria, Egypt

101-500 employees

Pharmaceuticals

N/A

Jan 2001 to Feb 2002 (1 year 1 month)
Medical Representative at SmithKline Beecham

Experience Details

Medical Representative

Sales/Retail

Entry Level

N/A


Company Details

SmithKline Beecham (multinational)

Alexandria, Egypt

51-100 employees

Pharmaceuticals

N/A

Jan 1999 to Jan 2001 (2 years)

Achievements


 Being the First product manager to be recruited, reviewing the
whole marketing strategy was a top priority, in order to provide
long-term and strategic expansion for the products portfolio.
 Revising all the positioning statements of the products, and
repositioning different forms versus competitors.
 A complete Medical and selling skills training was organized and
conducted to the sales force.
 Developed a new website for the company; www.bppharma.net.
 Developed and implemented the use of technological tools like
Tablets, and reporting systems.
 Attended Several International conferences.
 Organized several Stand-alone meetings in Egypt and Europe.


 Combating the parallel imports in the market.
 Opening new opportunities and expanding the private bussiness
sector despite the introduction of several generic products.
 Securing and winning the Alexandria university tender 2002,
2003, 200


Education

MBA in Marketing

Education Details

MBA

Marketing, Business adminstratiom

Arab Academy for Science, Technology & Maritime Transport (AAST), Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology & Maritime Transport (AAST)
2002 - 2004
Bachelor's Degree in Pharmacy

Education Details

Bachelor's Degree

Pharmacy

Alexandria University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Alexandria University
1992 - 1997
High School - Thanaweya Amma

High School Details

Thanaweya Amma

victory college

Egypt

1992

A / Excellent / 85 -100%

N/A

victory college
1992

Certifications

MBA
Jul 2003

Certificate details

MBA

Jul 2003

N/A

N/A

N/A

AAST

MBA course (major marketing) from May 2001 to July 2003.

This profile is outdated!
Last update more than 10 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopAnalyticalArabicAssistant Product ManagerBusiness AdminstratiomBusiness DevelopmentCustomer-orientedEnglishFootballFrenchGlaxo SmithKline (GSK)InnovativeJanssen - CilagMBAMarketingMedicalMedical RepresentativeMicrosoft OfficeMusicNephrologyNuerologyPharmaceuticalPharmaceuticalsPharmacyPresenterProblem SolverProduct ManagerProduct SpecialistReadingRetailSalesSmithKline Beecham

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Intermediate

: Intermediate

: Intermediate

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Nuerology

Nuerology

: Expert

: Extreme - I love it!

:

More than 7 years

Nephrology

Nephrology

: Expert

: Extreme - I love it!

:

1-3 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Presenter, Customer-oriented, Problem Solver, Innovative

Online Presence

Public Profilehttps://eg.linkedin.com/in/maguedfakhryhttps://www.facebook.com/GeeeGohttps://twitter.com/maguedfakhry

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