Maged Adeeb Abdel Aziz Youssef

Group Commercial Strategy Manager Full Time

• Job Details: Developing & implementing commercial strategies at the corporate level & subsidiaries including the following : - Distribution strategies including Customer’s segmentation, market definition, assessments of opportunity cost of different market clusters & segment , developing strategies of customer segments targeting to enhance ASEC cement presence within market clusters. - Commercial organization strategies including definition of needed service levels & the required commercial force headcount & level of skills needed to achieve the overall commercial department key performance indicators. - New product launching strategies including opportunities, testing comparative market acceptance product concepts & relevant product launching techniques including branding, advertising, promotion & pricing, retention & reward program. - Collection strategies that aims to minimize credit risk & definition of criteria of customer to grant credit. - Decision of pricing strategies to maximize profitability & reduce credit sales volume & period, activities include definition of price structure depending on new distribution set up ( targeted segments ), assessment of comparative delivered cost, assessment of demand elasticity depending price changes & developing customer retention plans & programs. - Logistics strategies including definition of market to serve, the target share of delivered volume vs. pick up, risk pooling & optimizing the delivered cost through the choice of warehouses networks & utilization of distributers fleet to serve commercial distribution. - Brand positioning strategies within different stakeholders segments including brand building activities, advertising, promotions, corporate social responsibility, and activities also include brand health tracking through market research.  Assessment of demand evolution in the ASEC’s relivent Markets in Sudan & Algeria through monitoring & studing the macro level & micro level demand dricvers.  Assessment of validity of investment opportunities in local markets & MENA region markets in terms of prospected demand & economies of market demand fulfillment.  Define the needed market research studies that support market decision making process including Product concepts testing,Customer satisfaction survey, Demand elasticity to price, Brand health tracking & Customer behavior study (purchasing decision process).  Recruiting , monitoring the suppliers of marketing departments including:Advertising agencies, Public relation agencies & Marketing research agencies.  Developing yearly marketing plan including designing processes & budgeting of all activities & programs related, monitoring, evaluating & reporting application & related expenditure against budget

Marketing manager Full Time

• Job Details:Technical Support manager Developing & articulating the technical massage of product range. • Establish relation ship with consultancy organization & regulatory boudies • Provide technical assistance to all customers • Managing relationship with regulatori bodies. • Establishing new, and maintaining existing, long-term relationships with customers. • managing and interpreting customer requirements - listening to clients and using astute questioning to understand, anticipate and exceed their needs; • supporting marketing activities by attending trade shows, conferences and other marketing events; • making technical presentations and demonstrating how a product will meet client needs; • providing pre-sales technical assistance and product education; • liaising with other members of the sales team and other technical experts; • Solving client technical problems. • Responsible for quality monitoring of product and sales support. Marketing manager Jan.2008 till May 2009 • Preparing the marketing plan including :  Studing & assessments of the general environment & market forceses .  Diceission of the assesmenet of product need , priceing policies , distribution channels & advertising & promotion activities including customer retention incentives programs • Define the needed for market research studies that support market dicession making process. • Recruiting , monitoring the suppliers of marketing departments including:  Adavrtising agencies ,  Public relation agencies  Marketing research agencies. • Validate the compliance of our communication to the guidelines of marketing & branding strategies

Marketing technical communications manager Full Time

• Job Details: Supporting the efforts of marketing department in offering the different attributes of each product of CEMEX to increase recommendation & specifying level By : - Individualize the scientific background of each of CEMEX products; standardize the technical massage of marketing POPs (brochures & data sheets) that target different segments of influencers. - Insure the proper inclusion of technical attributes of the products in the Ads). & participate in the production phases.  Developing relations with influencers & indirect buyers that recommend & specify the usage of Assiut cement to end-users through : - Events like engineering conferences & seminars for consultants& large contractors. - Training programs of channel to improve their capabilities in selling premium brands. - Advanced courses of construction for newly graduated engineers(Candidate influencers ) - Road shows & School Of laborers courses for small contractors & technicians.  Promoting the relationships with end users & influencers segment through building professional communities of influencers & creating means of recognition for their best practices , researches & Projects through The following : - CEMEX Building Award, targeting to give recognition to medium large contractors & their mega-projects constructed with CEMEX products. Managing the award includes all preparation like brandings & POP materials also the procedure of the call for entries, Projects documentation & organization the jury deliberation & ceremonials. - CEMEX Contractor Award, targeting to give recognition to medium & small contractors of Upper Egypt & local projects constructed with CEMEX products. Managing the award includes all preparation like brandings & POP materials also the procedure of the call for entries, Projects documentation & organization the jury deliberation & ceremonials. - CEMEX Construction Research Award, sponsored by CEMEX & co organized with the academy of scientific research & technology , the awards is targeting to honor the effort of researchers & consultants’ communities for their distinguished researches & experimental projects  Creating & conducting training program for channels : - To establish a win- win relationship with our costumer I was assigned to plan for & conduct the Retailers business school training programs. - The program aims to professionalize the channels & increase their knowledge in the fields of business management. (Sales skills, Basics accounting, Book keeping & Taxation).  Handling the relationship with the governmental quality regulation bodies :  Representing CEMEX in the committees of the Egyptian Organization of Standardization, Housing & Building Research Center for discussion of New Cement standards ES 4756/2005. - Experiences I have earned through my work in marketing Department: Sharing the responsibilities in the preparation of the following programs & activities:  Loyalty programs and rewarding incentives  Market research studies ( qualitative & quantitative )  Mystery shopper & collect & win programs.  TV. Ads' Production.