Basic Info

Lubna Aktham

6 years

Giza, Egypt

Bachelor's Degree

Experienced

Work Experience

Product Marketing Manager at M.D for medical supplies- Medtronic

Experience Details

Product Marketing Manager

Marketing/PR/Advertising , Sales/Retail, Medical/Healthcare

Manager

• Responsible for training the sales and technical support team on company’s products and how to handle customers’ question and complaints.
• Launched many products to the Egyptian market (Medtronic Adaptive CRT, Smart shock Technology and MRI Portfolio).
• Assess market competition by comparing the company’s products to competitors’ products and create messages to the company’s strength points.
• Preparing short and long-term product forecasts by item, analyzing the data and report to the higher management.
• Determine products’ pricing by monitoring cost and competition.
• Regular field visits with sales team and evaluating the sales call result.
• Conducting many workshops and courses on programming of pacemakers for the customers in different cities (Cairo, Upper Egypt and Delta)
• Analyzing marketing data and recommend withdrawing or launching a product based on product specifications and customers’ feedback.


Company Details

M.D for medical supplies- Medtronic

Cairo, Egypt

101-500 employees

Medical Devices and Supplies, Healthcare and Medical Services

www.mdcegy.com

Oct 2015 to present (2 years 2 months)
: Senior Marketing Specialist at Egyptomedical, Mortara

Experience Details

: Senior Marketing Specialist

Marketing/PR/Advertising , Sales/Retail, Analyst/Research

Experienced (Non-Manager)

• Working with the sales and marketing team to promote brand awareness, especially it was a new brand in Egypt competing with old companies (Philips, GE, etc.,)
• Assist in market research with the marketing team to identify the target market and the KOLs.
• Launching new products under supervision by the Business Unit Manager.
• Reporting the Market Situation and competition to the Business Unit Manager.
• Planning and execution of the conferences and events.
• Writing the content of the website and helping the website designer to create the company website.
• Identify the opportunities in the Egyptian market to raise products’ sales revenue.


Company Details

Egyptomedical, Mortara

Cairo, Egypt

51-100 employees

Medical Devices and Supplies, Healthcare and Medical Services

www.egyptomedical.com

Dec 2014 to Sep 2015 (9 months)
Marketing Specialist at M.D for Medical supplies- Medtronic

Experience Details

Marketing Specialist

Marketing/PR/Advertising , Analyst/Research, Medical/Healthcare

Entry Level

• Assist in marketing activities and events planning.
• Developing ideas for marketing campaigns.
• Assist in analyzing marketing data to improve the future marketing strategies.
• Working with the marketing team to create brand awareness in peripheral cities (Upper Egypt and Delta).
• I was requested to conduct a market research to identify customers’ needs regarding two new projects (RDN & TAVI).
• Communicating the market and competitors’ situation to the senior management team.


Company Details

M.D for Medical supplies- Medtronic

Cairo, Egypt

101-500 employees

Medical Devices and Supplies, Healthcare and Medical Services

N/A

Aug 2012 to Sep 2014 (2 years 1 month)
Product Specialist at M.D for Medical Supplies- Medtronic

Experience Details

Product Specialist

Sales/Retail, Medical/Healthcare

Entry Level

Arranging appointments and meetings with hospitals and medical centers staff.
Responsible for achieving sales target in certain accounts.
Establishing new business.
Keeping up to date with the latest clinical data and studies and present and discuss it with the physicians during the appointment.
Monitor competitors’ activities and products.


Company Details

M.D for Medical Supplies- Medtronic

Egypt

101-500 employees

Medical Devices and Supplies, Healthcare and Medical Services

N/A

Apr 2012 to Aug 2012 (4 months)

Achievements


Basketball team leader at Wadi Degla club

Education

MSc in Medical Biophysics

Education Details

MSc

Medical Biophysics

Cairo univ., Egypt

Not specified

N/A

N/A

Cairo univ.
2015 - 2018 (Expected)
College Diploma in Professional Marketing

Education Details

College Diploma

Professional Marketing

American University in Cairo (AUC), Egypt

Not specified

N/A

N/A

American University in Cairo (AUC)
2016 - 2017
BSc in Biophysics

Education Details

BSc

Biophysics

Faculty University, Faculty of Science, Egypt

C / Good / 65 - 75%

Medical Biophysics Biology Maths Chemistry Nuclear reactions

N/A

Faculty University, Faculty of Science
2006 - 2010

Certifications

TOEFL
Mar 2015

Certificate details

TOEFL

Mar 2015

510 out of 550

N/A

N/A

Cairo Univ.

N/A

Training and Courses

Training/Course Details

o Global core curriculum of CRHF - online training

Mar 2017

Medtronic Co.

N/A

Training/Course Details

o ICD Principles in clinical practice

Nov 2016

Medtronic Co.

ICD Principles in clinical practice for 3 days with Medtronic in Dubai

Training/Course Details

o Practical course on Pacemaker devices with simulator

Jul 2016

Medtronic Co.

Practical course on Pacemaker devices with simulator for one week with Medtronic in Istanbul

Training/Course Details

o Atrial fibrillation solutions -Cryoballoon training program

May 2016

Medtronic Co.

o Atrial fibrillation solutions -Cryoballoon training program for 3 days

Training/Course Details

o Communication skills

Aug 2015

Egyptomedical

Communication skills by Prof Galal Nadeem (Professional Development consultant for AUC and Helwan Univ.) for 2 days

Training/Course Details

Renal Denervation therapy program

Apr 2013

Medtronic Co.

o Renal Denervation therapy program with Medtronic in Lebanon

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

: Senior Marketing SpecialistAdaptiveArabicBiophysicsBusiness DevelopmentCreativeEnglishFlexibleFrenchGiving Trainings And PresentationsHard WorkerHealthcare And Medical ServicesInternetMarket DevelopmentMarketingMarketing SpecialistMedicalMedical BiophysicsMedical Devices And SuppliesMicrosoft OfficeMusicO Atrial Fibrillation Solutions -Cryoballoon Training ProgramO Communication SkillsO Global Core Curriculum Of CRHF - Online TrainingO ICD Principles In Clinical PracticeO Practical Course On Pacemaker Devices With SimulatorPeoplePlannerProduct Marketing ManagerProduct SpecialistProfessional MarketingRenal Denervation Therapy ProgramResearchRetailSalesScientific ResearchSocial MediaSportsSupportiveTOEFLTravel

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Internet

Internet

: Advanced

: Extreme - I love it!

:

More than 7 years

Microsoft Office

Microsoft Office

: Advanced

: Extreme - I love it!

:

More than 7 years

Social Media

Social Media

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

giving trainings and presentations

giving trainings and presentations

: Advanced

: Extreme - I love it!

:

3-5 years

Scientific Research

Scientific Research

: Intermediate

: Extreme - I love it!

:

5-7 years

Market Development

Market Development

: Intermediate

: Extreme - I love it!

:

3-5 years

Key Skills

Planner, Hard worker, Creative, Flexible / Adaptive, Supportive

Online Presence

https://www.linkedin.com/feed/https://www.facebook.com

Like Lubna `s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Lubna 's full profile and find more great talent and professionals to join your team.