Louay Ajam

Marketing Director

• Job Details:Led the end-to-end marketing strategy for the bakery and meat factory sectors, including the complete redesign of packaging to enhance product positioning and customer appeal. Launched successful advertising campaigns across malls and modern trade environments, using various formats, contributing to increased brand awareness and sales growth. Directed and supervised photoshoots for product, beauty, and lifestyle shots, ensuring a consistent and elevated brand image for all retail products. Developed and executed comprehensive marketing strategies and annual action plans for the retail sector, while also contributing to the overarching corporate and restaurant divisions' marketing strategy. Managed the marketing efforts for a luxury pastry chain, overseeing all aspects including budgeting, creative agency collaborations, advertising campaigns, social media management, packaging design, and new store openings. Created and managed the annual marketing budget for the retail sector, ensuring all expenditures were aligned with business objectives. Collaborated on setting the corporate marketing budget and supervised the allocation of marketing funds across the corporate, restaurant, retail, and pastry sectors, ensuring efficient use of resources and maximum ROI. Played a key role alongside the CEO and CFO in evaluating and renegotiating the beverage supplier contract, ensuring marketing, operational, and financial objectives were met. Managed kids' marketing campaigns in collaboration with kids toys IP owners and licensors, overseeing approvals for marketing materials across print, video, TV commercials, and digital channels. Supervised the in-house signage and graphics design teams, ensuring the timely delivery of new store openings, signage maintenance, and the consistent branding of all visual materials.