lojaina Ibrahim Ismail

buseet

• Product Marketing ManagerFull Time

  Mar 2020 - Present -5 yrs, 1 month

  Egypt , Cairo

  • Job Details:- Worked on a new pricing model for the supply side where multiple A/B tests were excuted to understand how the captains appeal to our offerings, lowering our costs by 15% - Created the captain’s engagement strategy including the referral, retention and direct marketing plans - Re-visited the riders app flow and came up with journey optimisations to increase conversion rates - Communicating between several freelancers acting as our media agency to produce needed social media materials
• Growth MarketerFull Time

  Mar 2019 - Feb 2020 -11 months

  Egypt , Cairo

  • Job Details:- Created multiple dashboards to monitor monthly and weekly business performance to change our strategy accordingly - Increased beginning of the week bookings by 176% by a series of in-app notification experiments - Created an organic engagement lead generation campaign for Ramadan19 that yielded 350+ data entries to be used in remarketing campaigns, 670% reach increase organically. - Increased our Active users by 389% by restructuring our Direct Marketing strategy and communication - Increased our Monthly Bookings by 410% by pushing monthly subscriptions and location based tailored ads - Lead a team of two creatives to produce all needed content and creative visuals including social media and offline events materials - Created our user personas and their journeys within our app, then followed by a tailored direct marketing plan for each persona to increase their activation and retain when needed