Lama Mahmoud Salama
Marketing Communication Manager
New Cairo, Cairo, EgyptWork Experience
Senior Marketing ExecutiveFull Time
Feb 2019 - Dec 2020 -1 yr, 10 months
Egypt , Alexandria
- Job Details:I am currently responsible for all branding related activities, events, production, ATL and BTL activities as well.
Senior Digital ExecutiveFull Time
May 2018 - Feb 2019 -9 months
Egypt , Alexandria
- Job Details:- Handling corporate campaigns - Handling projects campaigns (7 projects) - Handling internal communication requests - Briefing agency of the needed content calendar - Overlooking IWAN’s social media platforms - Reconstructing a new website - Constructing a new community application - Overlooking Live coverage of events - Handling communication with Digital agency - Developing Online campaigns with the Agency’s assistance - Handling all extra digital related tasks (e.x: Sales Center Screens content) - Handling digital video production - Handling all photography requirements - Meeting and liaising with other departments to discuss and identify their needs and how we can assist in their requirements through digital marketing. - Constructing social media related reports. - Monitoring the effectiveness of campaigns. - Creating annual strategies
Senior Social Media SpecialistFull Time
Icon Creations Digital Marketing Agency
Mar 2016 - Apr 2018 -2 yrs, 1 month
Egypt , Cairo
- Job Details:- Meeting and liaising with clients to discuss and identify their advertising requirements. - Working with the rest of the social media team to devise an advertising campaign that meets the client's brief and budget. - Briefing design team and formulating of marketing strategies. - Presenting the campaign ideas to client for approval & feedback. - Constructing social media related reports. - Monitoring the effectiveness of campaigns. - Keeping track of competitors' tactic & regularly reporting it to clients. - Managing a team of 3 creative junior social media specialists and 1 specialist - Covering live events on social media platforms - Moderating social media platforms - Creating annual strategies - Responsible for the quality assurance of 22 accounts’ plans , reports and strategies
Senior Retail PropositionistFull Time
- Job Details:- Communicating campaigns to Vodafone stores across Egypt - Providing stores with all needed art work and giveaways - Coming-up with new activation ideas inside stores - Providing on-ground activations with retail needed supplies and personnel
Education
B. Sc. in Marketing
German University in Cairo (GUC)Jan 2008 - Jan 2013 - 5 yr
High School - IGCSE
Al-Bashaer International SchoolsJan 2008
Achievements
- Launching 3 new middle tier real-estate projects with Official Governmental institutes - IWAN Corporate Sohour Event - Cityscape Egypt 2019 - The Launch of First Second-home project for IWAN in Sokhna - Winning The Gorilla Marketing Award for MINI Egypt in 2016
Skills
Languages
English
FluentArabic
AdvancedFrench
IntermediateGerman
Beginner