Basic Info

Lilian Azer

9 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Sales Manager and head of commercial department at Alpla Egypt

Experience Details

Sales Manager and head of commercial department

Sales/Retail, Marketing/PR/Advertising , Manufacturing/Production

Manager

Manage corporate commercial functions, overseeing a multimillion $ budget and 3-member team. Direct corporate positioning, strategic planning, budgeting, product launches, sales collateral, trading, imports& exports, logistics, production planning.

Selected Accomplishments:
 Established the commercial department with the company site start up with well-defined structure within 2 years
 Developed and launched commercial campaigns that propelled sales from 2011 to 2016 year-end 6 times with a profitability of 10% for the local site. And another few million dollars for the mother company in Europe through trading
 Establishment and development of 4 different markets (Cosmetics, F&B, Agrochemicals, Pharmaceuticals)
 Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and generated ca. 20% increased annual sales.
 Expanded the customer database of the multinationals (J&J, DANONE, L’OREAL, etc…) by 5 times
 Took over 80% of local market within 3 years
 Thrived to designate the quality set definition for the MOH, MOA& key market leaders, arising as a reference body
 Launched the exports sector to MEA region, generating 8% of the turnover
 Establishment of supply chain management and production planning structure


Company Details

Alpla Egypt (multinational)

Cairo, Egypt

501-1000 employees

Plastics

Www.alpla.com

Mar 2011 to present (5 years 9 months)
Brand specialist at Red sea world

Experience Details

Brand specialist

Sales/Retail

Experienced (Non-Manager)

Developed marketing programs for a variety of business-to-business clients. Defined new market opportunities for new and existing products

Selected Accomplishments:
 Expanded client base by 50% in two years by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
 Closed new accounts as a member of business-development team of a couple of million dollars
 Earned commendations from client executives for the articulated value of products and services.


Company Details

Red sea world

Cairo, Egypt

101-500 employees

FMCG

N/A

Jan 2009 to Feb 2011 (2 years 1 month)
Project Assistant Manager at Delta Egypt

Experience Details

Project Assistant Manager

Sales/Retail

Experienced (Non-Manager)

Establishment of projects department to handle B2B projects instead of B2C retail

Selected Accomplishments:
 Established access database to follow up the department business
 Managed projects’ plans and development
 Managed tenders, procurements and delivery terms
 Developed products’ portfolio.


Company Details

Delta Egypt

Cairo, Egypt

11-50 employees

Engineering Services

N/A

Apr 2008 to Jan 2009 (9 months)
Marketing supervisor at Otto Bock GmbH

Experience Details

Marketing supervisor

Sales/Retail

Manager

Establishment of sales& marketing department with a broad vision of full service concept

Selected Accomplishments:
• Established the Marketing strategies to meet organizational objectives.
• Evaluated Customer Research, Market Environment, competitor Analysis and implemented changes in the Marketing Plan as needed.
• Overseeing all Marketing, Advertising and Promotional Materials, Coordinating with staff, Agencies and Activities.


Company Details

Otto Bock GmbH (multinational)

Cairo, Egypt

11-50 employees

Medical Devices and Supplies

Www.OTTOBOCK.com

Aug 2005 to Apr 2007 (1 year 8 months)
Research assistant (volunteer) at U.S. NAVAL MEDICAL RESEARCH UNIT -03 (NAMRU

Experience Details

Research assistant (volunteer)

Analyst/Research

Entry Level

N/A


Company Details

U.S. NAVAL MEDICAL RESEARCH UNIT -03 (NAMRU (multinational)

Cairo, Egypt

501-1000 employees

Government

N/A

Feb 2005 to May 2005 (3 months)
QA/ QC (intern) at Nestlé egypt

Experience Details

QA/ QC (intern)

Quality

Student

N/A


Company Details

Nestlé egypt (multinational)

6 October, Egypt

More than 1000 employees

FMCG

Www.nestle.com

Jul 2002 to Sep 2004 (2 years 2 months)

Education

MBA in Strategic planning

Education Details

MBA

Strategic planning

Heriot-Watt University Edinburgh Business School, United Kingdom

B / Very Good / 75 - 85%

Organization behaviour Marketing Economics Finance Accounting Project management Strategic planning Competitive strategies Making Strategies Work

N/A

Heriot-Watt University Edinburgh Business School
2011 - 2016
ACIM- Postgraduate professional certificate grade 6 in Marketing

Education Details

ACIM- Postgraduate professional certificate grade 6

Marketing

Chartered Institute of Marketing, United Kingdom

C / Good / 65 - 75%

N/A

N/A

Chartered Institute of Marketing
2007 - 2008
Bsc Biochemistry in Biochemistry

Education Details

Bsc Biochemistry

Biochemistry

Ain Shams University, Egypt

C / Good / 65 - 75%

N/A

N/A

Ain Shams University
1999 - 2004
This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

Alpla EgyptAnalyticalArabicBiochemistryBrand SpecialistBusiness DevelopmentBusiness Development ? Strategic Planning ? Startup Of New Corporate Sites ? Marketing Strategies & Campaigns ? Commercial Team Leadership ? Sales Collateral & Support ? New Product Launch ? Product Positioning & BrandingBusiness-orientedEngineering ServicesEnglishEntrepreneurFMCGFrenchGovernmentMBAManufacturingMarketingMarketing SupervisorMedical Devices And SuppliesMicrosoft OfficeNestl EgyptOperationsOtto Bock GmbHPlannerPlasticsProductionProject Assistant ManagerQA/ QCQuality AssuranceQuality ControlResearchResearch AssistantRetailSalesSales Manager And Head Of Commercial DepartmentStrategic PlanningTeam PlayerU.S. NAVAL MEDICAL RESEARCH UNIT -03 (NAMRU

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Business development  Strategic planning  Startup of new corporate sites  Marketing Strategies & Campaigns  Commercial Team Leadership  Sales Collateral & Support  New Product Launch  Product Positioning & Branding

Business development  Strategic planning  Startup of new corporate sites  Marketing Strategies & Campaigns  Commercial Team Leadership  Sales Collateral & Support  New Product Launch  Product Positioning & Branding

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Analytical, Planner, Business-oriented, Entrepreneur, Team Player

Online Presence

https://www.linkedin.com/in/lilian-azer-48744718lili.Azer.3

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