Leslie Carroll Grimm

Digital Content ManagerFull Time

• Job Details:• Develop content strategy aligned with short-term and long-term marketing targets • Collaborate with marketing and design teams to plan and develop sites, content, style, and layout • Create and public engaging online content • Edit, proofread and improve writers’ posts • Liaise with social media and marketing manager to ensure brand consistency • Optimize content according to SEO • Stay up-to-date with developments and generate new ideas to draw audience’s attention

Marketing ManagerFull Time

• Job Details:• Developing and executing marketing strategies for multinational company • Managing entire product marketing cycle – planning and applying the use of various sales strategies • Managing the budget of the marketing department • Initiating and coordinating advertising campaigns and promotional activities • Control all aspects of production line • Prepare pricing strategy and quotation of products and services • Negotiate with the suppliers, vendors, and sponsors regarding distribution contracts • Maintain cordial relationships with the stakeholders and shareholders of the company

Research Assistant IIFull Time

• Job Details:• Position funded through U.S. Economic Development Administration (EDA) Federal grant under the U.S. Department of Commerce • Lead project team in designing and implementing a new comprehensive tool which outlines the entrepreneurial ecosystem in Michigan and identifies key resources from product inception to public release • Managed and delegated project team research and investigation of new innovative economic tools, policies and models • Coordinated and planned annual statewide Innovate Michigan! Summit for 200 state stakeholders including editing and design of program flyers, corresponding with presenters and stakeholders, and managing program expenditures • Informal translator and liaison for Spanish keynoter at summit • Built surveys for evaluation of project impact on community, and conference evaluation • Created and executed social media strategy to elevate visibility of over 87 projects and engage publics using platforms including Twitter, Facebook, Linked In, YouTube, and Pinterest. Produced weekly effectiveness reports for senior management • Co-wrote 2 semi-annual, and 2 final U.S. EDA reports and a grant proposal for Kauffman Foundation • Planned and executed monthly project events, webinars, programs, and presentations