LM

layla ezzat mohammed

Senior Digital Project Manager / Digital Marketing Manager

Nozha, Cairo, Egypt

Work Experience

  • Sr. Digital Project ManagerFull Time

    Semi Colon Agency

    Feb 2022 - Present -3 yrs, 6 months

    United Arab Emirates , Dubai

    • Job Details:• Organized resources across multiple departments to ensure timely completion of tasks. • Communicated regularly with clients throughout the life cycle of each project ensuring satisfaction. • Collaborated closely with marketing team members on campaigns related to product launches or updates. • Established performance metrics to monitor progress and ensure quality assurance. • Developed and maintained relationships with key stakeholders, clients, and partners. • Coordinated with technical staff during development phases to ensure accuracy of deliverables. • Lead cross-functional teams to develop creative solutions to complex challenges. • Identified risks, developed mitigation strategies, and implemented corrective actions as needed. •Monitored and tracked project milestones and deliverables.
  • Seo ExecutivePart Time

    Inhouse KSA

    Apr 2021 - Feb 2022 -10 months

    Saudi Arabia , Riyadh

    • Job Details:• Implemented SEO strategies resulting in a 30% increase in organic traffic and a 20% boost in keyword rankings. • Conducted comprehensive website audits to identify and resolve technical SEO issues, leading to a 15% improvement in site performance. • Tracked keyword rankings daily and provided weekly reporting on progress against goals. • Performed competitor analysis of websites to identify potential areas of improvement. • Developed and implemented SEO strategies to increase organic search engine rankings. • Utilized Google Analytics to monitor website traffic trends, conversion rates, and other key metrics. • Implemented link-building strategies such as directory submissions, article submissions, and blog comments. • Leveraged tools such as SEMRush, Ahrefs, MozPro, MajesticSEO, and Screaming Frog to analyze website performance and optimize content accordingly.
  • Ecommerce Marketing ManagerPart Time

    Inhouse KSA

    Apr 2021 - Feb 2022 -10 months

    Saudi Arabia , Riyadh

    • Job Details:• Developed and executed a data-driven marketing strategy resulting in a 25% increase in website traffic and a 30% rise in online conversions. • Implemented A/B testing and optimization strategies, leading to a 20% improvement in email campaign engagement rates. • Collaborated with the product team to launch a new product line, resulting in a 15% increase in revenue within the first quarter. • Led a team of third party, providing guidance and support to achieve monthly revenue targets. • Conducted market research to identify customer segments and developed personalized marketing campaigns, resulting in a 10% increase in customer retention. • Managed PPC campaigns, optimizing keyword targeting and bidding strategies, resulting in a 30% decrease in cost per acquisition. • Utilized SEO techniques to improve organic search rankings, resulting in a 25% increase in website traffic. • Developed and executed social media campaigns, resulting in a 50% growth in social media followers. • Analyzed campaign performance data to identify opportunities for optimization, resulting in a 15% increase in conversion rates.
  • Media BuyerFreelance / Project

    AlraQamia agency

    Mar 2021 - Apr 2022 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:Assisted in developing proposals outlining desired outcomes from campaigns. • Collaborated with creative teams to develop effective ad copy and visuals. •Optimized spending across multiple channels while meeting objectives set forth by clients. •Provided direction on landing page design and optimization strategies for improved conversions. •Analyzed data to identify trends and opportunities for optimization, driving cost-effective results. •Implemented A and B testing methods to ensure maximum efficiency of campaigns across all channels. •Identified new advertising opportunities across various platforms to expand reach and grow brand presence. •Reported progress against goals and KPIs to stakeholders at regular intervals. • Created detailed forecasts and budgets for media campaigns based on client objectives. • Optimized campaigns in real-time by analyzing performance metrics such as CTRs, CPMs, and CPCs.
  • Education

    • Technical Diploma in marketing

      School of Continuing Eduction | The American University in Cairo (AUC)

      Jan 2015 - Jan 2016 - 1 Year

    • Bachelor's Degree in textile and spinning

      faculty of applied arts

      Jan 2004 - Jan 2009 - 5 yr

    • High School - Thanaweya Amma

       Expremental Girls College School-Zamalek

      Jan 2004 

    Achievements

    Increased accepted manuscript by 60 % over 6 months. Also I have been the top performance over 3 months

    Skills

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    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • SEO

      Daniel Foley Carter·2023
    • Tech SEO Pro by Kristina Azarenko

      Kristina Azarenko·2023
    • SEO Challenge by Kristina Azarenko

      Kristina Azarenko·2023
    • Performance Marketing

      IMFND·2023
    • Search Engine Optimization, SEM

      Shereen Badr·2021
    • SEO Diploma

      Imfnd·2021
    • SEM Diploma

      Imfnd·2021
    • Digital Marketing Strategic & Platforms Ads

      Learn n’Digital·2020
    • Digital Marketing Diploma

      E-Marketing·2019
    • Time Management

      Linked IN·2017
    • Business Writing

      IMI·2016
    • Sales and Marketing, Sales and Marketing:

      The American University in Cairo:·2015
    • Conference & Event Management course

      2015
    • English course

      AUC·2014
    • Public Relations course at the American University in Cairo:

      American University in Cairo·2014
    • Communication skills

      Wright·2014
    • CorelDraw

      نقابه التطبيقيين·2013
    • ICDL UNESCO Licensed Certificate

      نقابه التطبيقيين·2012
    • AutoCAD

      نقابه التطبيقيين·2012
    • Adobe (Illustrator, Photoshop, premiere)

      KIT·2011
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