lamis salem
Personal banker at National Bank of Kuwait
Heliopolis, Cairo, EgyptWork Experience
Assistant Brand ManagerFull Time
Unitrade LLC
Dec 2023 - Present -1 yr, 6 months
- Job Details:• Spearheaded the pre-opening process, meticulously handling details like store setup, system implementation, visual merchandising guidelines, and staff training on brand knowledge and product expertise. • Led the creation of engaging social media channels to build brand awareness and generate pre-launch excitement for Camicissima Milano in the Egyptian market. • Conducted thorough market research and competitor analysis to understand competitor positioning, pricing strategies, and overall performance. • Based on market insights, established a competitive pricing strategy for Camicissima Milano to achieve optimal market penetration and brand growth. • Monitored sales and performance reports to gain valuable insights on brand growth, identify trends, and track key performance indicators (KPIs). • Analyzed stock on hand (SOH) levels and implemented effective replenishment strategies to ensure optimal inventory management. • Developed product performance reports by SKU (Stock Keeping Unit) to optimize purchase orders for future replenishments based on market demand. • Spearheaded the growth of Delsey Paris and Camicissima Milano through strategic business development initiatives. • Focused on increasing Delsey Paris' corporate sales by securing lucrative corporate deals, expanding brand presence within the corporate gifting and promotional market. • Conducted regular market visits to Delsey Paris & Camicissima Milano stores, ensuring brand guidelines were adhered to in terms of store organization and visual presentation. • Developed and implemented comprehensive training programs for Delsey Paris' & Camicissima Milano sales team, equipping them with in-depth product knowledge and exceptional customer service skills. • Managed staff uniform implementation, ensuring a polished and professional brand image across all retail stores.
Brand Executive and Ecommerce SpecialistFull Time
Mar 2022 - Jun 2023 -1 yr, 3 months
- Job Details:• Safeguard the brand's visual identity, ensuring consistency across all marketing materials (website, social media, packaging, etc.). • Develop and execute strategic partnerships and collaborations to expand brand reach and visibility across new customer segments and markets. This could involve influencer marketing, co-branding initiatives, or participation in relevant industry events. • Conduct thorough market research to understand consumer preferences, competitor activities, and emerging trends in the e-commerce landscape. • Leverage market research insights to refine and adapt the brand strategy, ensuring optimal positioning and alignment with market demands. • Monitor key performance indicators (KPIs) that track brand performance and perception, such as website traffic, brand awareness, social media engagement, and customer conversion rates. • Utilize data-driven insights to identify areas for improvement and continuously optimize brand marketing strategies for maximum impact. • Collaborate with internal teams (e.g., supply chain, fulfillment center, technology) to drive improvements in tools and processes that affect vendor management, catalog management, and overall e-commerce workflow. • Oversee the ecommerce marketing calendar, ensuring timely content creation and campaign execution across the platform. • Liaise with brand management for new product launches to bridge the gap between online and offline stores, maintaining a seamless customer experience across all channels. • Ensure all promotions, including discounts and repricing, are implemented, and activated online to offer customers consistent value propositions. • Maintain accurate inventory control through stock replenishment strategies, ensuring online and offline stock accuracy and availability of sellable stock. • Continuously monitor inventory levels to avoid order cancellations or delays due to stock-outs. • Collaborate with the fulfillment center to ensure products meet quality standards and customer expectations. • Update website banners to showcase new arrivals and address slow-moving items, maximizing sales opportunities. • Act as a Single Point of Contact (SPOC) for external partners like Amazon & Yoox Net-a-Porter, managing communication and ensuring smooth collaboration.
Education
Bachelor's Degree in Business administration
The British University in EgyptJan 2016 - Jan 2020 - 4 yr
Bachelor's Degree in Finance
London south bank universityJan 2016 - Jan 2020 - 4 yr
Skills
- Time Management
- MS Office
- SPSS
- Teamwork
- Communication skills
- Financial Forecast
- Asset Management
- Fixed Asset
- Financial Analysis
- Financial Statements
View More
Languages
Arabic
FluentEnglish
Fluent