Lamiaa Mohamed Wafy

Senior Search Engine Marketing “SEM” SpecialistFull Time

• Job Details:• Managed Almatar’s Google ads campaigns including search, display, App and YouTube campaigns for the market of Saudi Arabia. • Managed Adjust dashboards and data for AdWords app campaigns, Apple Ads, and Display campaigns utilizing mobile as a device. • Optimized the campaigns based on cost per acquisition. • Strategized plans to achieve the monthly targets. • Analyzed the accounts daily and conducted the needed optimization steps to manage to achieve the given KPIs. • Created expansion plans in order to broaden the brand’s awareness within the Saudi people.

Senior Performance Marketing SpecialistFull Time

• Job Details:• Managed Vezeeta’s search, both remarketing and dynamic, display, and YouTube campaigns for different countries. • Managed Tableau dashboards and data for different accounts. • Optimized the campaigns based on cost per acquisition. • Strategized plans to achieve the monthly targets. • Created reports for board and partners’ meetings.

Performance Marketing AnalystFull Time

• Job Details:• Analyzed daily AdWords, analytics, DoubleClick, and Adjust data for the advertiser account. • Optimized the account on campaign, ad group, and keywords level. • Optimized Bing, Apple, and Facebook search ads campaigns. • Managed dynamic advertising, both search and remarketing. • Managed and created inventory management templates utilizing DoubleClick. • Managed seasonal campaigns on YouTube. • Created daily, weekly and monthly reports to be presented to the upper management. • Utilized DoubleClick features such as bidding and budget management.