Lama Walid El Daour

Brand ManagerFull Time

Junior Brand Manager - Oxi (Fabric Care Category)Full Time

Assistant Brand Manager - Home Care CategoryFull Time

• Job Details:• Marketing Mix: Managing and applying the marketing mix in order to satisfy the growth objectives of the business from planning to execution and analysis. • Competition Analysis & Market Trends: Monitoring market trends and competitors activities to identify market gaps and opportunities. • Brand Status: Conduct frequent brand updates and market analysis presentations to assess possible opportunities and identify • ATL & BTL Campaigns: Briefing and managing ATL & BTL agencies to deliver successful communication. • Promotional Activities: Developing and executing consumer and trade promos and activities • Managing sampling campaigns depending on each product objectives. • Marketing Research: Supervising research agencies to answer business questions related to the detergents market through the appropriate qualitative or quantitative method • Contributed and analyzed pre- and post-consumer testing with marketing research agencies to evaluate our brands performance and come up with insights. • Social Media Management: Managing each brand presence on social media platforms with specified agencies • Assessing Sales Performance: Tracking and analyzing sales performance through Retail Audit data and Market Visits, Analyze prices of trade and shelf against the competition to maintain the pricing strategy and take corrective actions when needed. • Budget Control: Controlling Category’s budget for each product and monitoring the spending throughout the year. • Profitability: Responsible for profitability within the company and maintain strategies to increase profitability for each product • Production: Tracking Stock & Production status on daily basis to fulfil market demands