LS

Laila Atef Shaheen

General Manager at Khoury International Saudi Arabia

Riyadh, Saudi Arabia

Work Experience

  • General ManagerFull Time

    Khoury International Saudi Arabia

    Jan 2025 - Present -4 months

    Saudi Arabia , Riyadh

    • Job Details:-Setting clear performance objectives and driving staff achievement through effective management. -Designing and executing strategic initiatives to fuel business growth and market expansion. -Overseeing recruitment, onboarding, and staff development to build a high-performing team. -Ensuring departments consistently deliver exceptional quality and value to clients. -Collaborating with Account Managers and senior leaders to enhance operational efficiency and team performance. -Streamlining internal workflows to maximize productivity and foster innovation. -Leading large-scale projects and analyzing performance metrics to inform strategic decisions. -Managing budgets and safeguarding the financial health of the business or specific units.
  • Khoury Stand

    • Account directorFull Time

      Aug 2023 - May 2024 -9 months

      Egypt , Cairo

      • Job Details:-Take on the role of the primary contact person for important clients, establishing strong connections with them. -Gain a clear understanding of clients' goals and develop effective strategies to help them achieve those objectives. -Lead a team of account managers, offering guidance and support to ensure their success. -Foster collaboration with internal teams to effectively implement strategies and campaigns. -Conduct thorough market research to identify emerging trends and provide innovative marketing solutions. -Manage budgets and ensure projects are completed within allocated resources. -Meet project deadlines and budgets while overseeing the entire process from start to finish. -Provide regular reports and updates to clients regarding performance & KPIs -Drive sales for client accounts. -Supervise and mentor the team, providing valuable feedback and maintaining their motivation. -Manage multiple clients and projects simultaneously. -Establish clear goals and objectives for internal teams to strive towards.
    • Senior Account ManagerFull Time

      Dec 2022 - Aug 2023 -8 months

      Egypt , Cairo

      • Job Details:-Managing the client relationship through effective communication, problem solving, and responding to requests. -Taking client communication briefs and, where required, supporting the Account Planner with drafting creative briefs. -Presenting and selling creative work. -Ensuring that project deadlines and budgets are met, communicating and seeking approval of any changes to these. -Identifying ways to grow client accounts through new business opportunities. -Keeping the team and the client up to date with useful knowledge. -Maintaining accurate records of meetings, decisions and next actions. -Working with Finance to limit write offs, bill client accurately, chase unpaid invoices, do reconciliations. -Manages a portfolio of accounts to achieve long-term success. -Develops positive relationships with clients. -Acts as the point of contact and handle customers’ individual needs. -Resolves conflicts and provide solutions to customers in a timely manner. -Suggests actions to improve and Identifies opportunities to grow business with existing clients. -Collaborates with various internal departments to ensure that they fulfill all customer requests. -Resolves complaints and keeping track of all processes that pertain to the client's desires. -Acts as the client's representative in the company to ensure that their demands are met with a focus on improving the customer experience.
  • senior commercial account managerFull Time

    Eye Ltd.

    Sep 2021 - Dec 2022 -1 yr, 3 months

    Egypt

    • Job Details:-Proactively generating new leads and expanding into untapped markets and accounts. -Identifying and capitalizing on new business opportunities for increased growth. -Delivering compelling presentations and demos to engage and win over clients. - Expertly negotiating and successfully closing deals to drive revenue. - Preparing accurate sales forecasts and reports using Excel and company CRM. - Collaborating in brainstorming sessions to develop innovative concepts and designs. -Contribute to the development of impactful marketing campaigns. -Ensure final deliverables meet high-quality standards before client delivery. - Provide input to enhance company sales and marketing strategies. -Generate ideas and plans for new business lines. - Conduct thorough market share and competitor analysis. - Analyze competitors' behavior to inform strategic decision-making.
  • Business Development ManagerFull Time

    Full circle advertising agency

    May 2018 - Aug 2021 -3 yrs, 3 months

    Egypt , Cairo

    • Job Details:-Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities. -Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments. -Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals. -Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations. -Handling accounts, Managing, Reviewing Progress and delivering the client’s projects, nurturing business relationships with existing clients.
  • Education

    • BA in radio and television

      Cairo University (CU)

      Jan 2013 - Jan 2017 - 4 yr

    • High School - Thanaweya Amma

      es sallam college experimental language school

      Jan 2013 

    Activities

    • Network external and public relations at Ministry of youth and sports

      Volunteering

      Nov 2013 - Jan 2018 -4 yrs, 2 months

    Skills

    • work under pressure
    • Client Relationship Management
    • Communication
    • Problem Solving
    • Negotiation
    • BTL Advertising
    • Event Organization
    • Event Management
    • Team Leadership
    • Leadership
    View More

    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Safety

      Egypt air training center·2018
    • First aid

      Egypt air training center·2018
    • Resource management

      Egypt air training center·2018
    • english conversation course

      Modli ·2013
    • microsoft office

      intel·2006
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