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Karim Adel Yehia

Growth Marketing Professional

Nasr City, Cairo, Egypt

Work Experience

  • CGOFull Time

    HealthPay

    Sep 2021 - Present -3 yrs, 9 months

    Egypt , Cairo

    • Job Details:Responsible for planning, development, and implementation of all the organization’s marketing and growth strategies and activities on both external and internal levels. Oversees development and implementation of support materials and services in growth, communications, and public relations. Directs the efforts of the marketing, communications, and public relations staff and coordinates at the strategic and tactical levels with the other executive functions of the organization.
  • Chief Growth OfficerFull Time

    7keema

    May 2020 - Present -5 yrs, 1 month

    Egypt , Cairo

    • Job Details:As CGO, I'm responsible for: - Ensuring that all marketing activities originate from a specific value proposition, analyzing competitive research markets and customer feedback data, industry trends and information to identify, develop and implement standards, marketable product categories, and business opportunities, that hold potential from a business development perspective - Managing the commercial P&L, providing assumptions for budget discussions, and consistently meet revenue targets and profitability. Execute sales plans and programs to ensure that goals for growth and expansion of products and services are met. - Overseeing product and service development in terms of design execution, and operational sequencing of products from concept to customer, and all product development activities. Managing 7keema's online expansion plans - Liaising efficiently with the internal organization, synchronizing activities on a cross-functional basis, to ensure that all opportunities are correctly identified, prioritized, and aligned with internal workability and external expectations; - Analyzing and develop business plans and their impact, identify the set of business goals, objectives, target market information, financial forecast projections, and profitability of products and services; - Overseeing the creation of all key marketing activities to enhance the company's market position, providing overall leadership to market positioning; - Representing the organization through key client visits, presentations, and industry events to promote its goals; - Demonstrating personal conduct in keeping with 7keema’s reputation of “excellence,” ensuring integrity, trust, and reputation in the marketplace with key stakeholders and internal staff.
  • Group Head of MarketingFull Time

    7keema

    Dec 2018 - May 2020 -1 yr, 5 months

    Egypt , Cairo

    • Job Details:Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services in the area of marketing strategies, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
  • Group Marketing DirectorFull Time

    Narita Group

    Jun 2015 - Nov 2018 -3 yrs, 5 months

    Egypt , Cairo

    • Job Details:- Serving as a trusted advisor to the board as developing and implementing strategic plans - Reviewing outcomes and metrics created by organization for evaluating its impact, and regularly measuring its performance and effectiveness using those metrics; reviewing agenda and supporting materials prior to board and committee meetings - Participating in approving annual budget, audit reports, and material business decisions; being informed of, and meeting all, legal and fiduciary responsibilities - Provide vision regarding overall marketing health of the company. - Contributing to an annual performance evaluation - Partnering with other board members to ensure that board resolutions are carried out - Serving on committees or task forces and taking on special assignments - Representing organization to stakeholders; acting as an ambassador for the organization - Overseeing and assisting strategic expansion plans - Ensuring commitment to a diverse board and staff that reflects the communities serves Providing leadership and vision to the organization by assisting the board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on plans. - Overseeing preparation of an Annual Report summarizing progress on short and long range plans. - Providing recommendations regarding investments and cash strategies. - Overseeing preparation of annual budget, regular variance statements and annual audit. - Providing vision and leader ship in long - range fiscal planning to ensure the continuity and solvency of the company. - Providing recommendations regarding effective utilization of long and short term debt, including refinancing and purchasing/sales. - Directing and overseeing overall production activities and personnel. - Assisting in development of tools to increase company efficiency and risk management.
  • Education

    • BA in Mass Communication

      Tanta University

      Jan 2000 - Jan 2005 - 5 yr

    • High School - Thanaweya Amma

      Ahmed Zeweil

      Jan 2000 

    Skills

    • Microsoft Office
    • Project Management
    • Marketing
    • Digital Marketing
    • Pivotal Tracker
    • Microsoft Project
    • Adobe Photoshop
    • Business Development

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Analytical Thinking and Problem Solving

      Skills Worldwide·2011
    • BBSA

      Berlitz·2008
    • Mastering Adobe Photoshop

      Engineers Syndicate Training Center·2006
    • Microsoft Office

      Engineers Syndicate Training Center·2003
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