karim saleh mourad

Senior Marketing & communication Executive Full Time

• Job Details:Appointed to lead the entire marketing function through. Planning A) Integrated Marketing Planning B) Marketing Communications Mix consistency (ATL, BTL & Online) C) Analysis D) Sales Tracking E) Product Mix Development Advertising A) Media Planning B) Maintaining the brand communication materials C) Maintaining the brand LTOs scheduling Relationship Management A) Customer Relationship Management programs (Loyalty Programs, Activities & Customer issues) B) Online Survey Analysis & Reports C) CSR D) SMR Market Research A) Research Finding Analysis and Evaluation Local Store Marketing A) MRM (My Restaurant Marketing) B) Logistics Corporate Deals A) having deals with the Malls for marketing activities Business Correspondence A) leading the communication with the other departments Heads internally, coordinates &supervising the implementation of the marketing activities B) Initial Proposal Assessment from third party Results: Drove (6%) Increase In Group revenues in 2015. Drove (10%) Increase In Group revenues in 2016.

Assistant Marketing Manager Full Time

• Job Details:1- Planning A) lead the development and implementation of, brand positioning & general marketing initiatives. B) Built entirely new staff of nine marketing professionals, following company’s acquisition and relocation. C) Marketing Communications Mix consistency (ATL, BTL & Online) D) Analysis E) Sales Tracking 2- Advertising A) Media Planning B) maintaining the brand communication materials C) All brand Communications. D) Launched two, successful brand-building advertising 360°campaigns. Results: 1- Developed & executed a comprehensive integrated marketing plan that resulted in a 45% increase in Sales from a previous year. Including penetration strategy for a new arrival brand name representing for first time to Egyptian market 2- I conceptualized and launched an awareness campaign Through the Facebook The final campaign ended up reaching over 100,000 readers online.

Marketing Specialist Full Time

• Job Details:1- Planning A) lead the development and implementation of, brand positioning & general marketing initiatives. B) Marketing Communications Mix consistency (Online) C) Analysis E) Sales Tracking 2- Advertising A) Media Planning Results • Identified new market niche, helping to drive a 27% sales increase • Member of the team that established the first brand standards document and social media communication guidelines. Ensuring a much more consistent and more effective brand message.