Kristine Dalen

Brand ManagerFull Time

• Job Details:• Managed all branding and marketing efforts for two hotels under the Vice President’s guidance. • Fully responsible for the creation and printing of collateral (brochures, leaflets, documents etc) • Produced monthly marketing reports with web traffic analysis and including recommendations on how to increase web traffic and highlight key content. • Developed and advanced social media strategy. Created and improved the social media editorial calendar with daily posts for Facebook, Instagram, Twitter and Google+ accounts. • Constructed/implemented promotions & marketing strategies. Worked with designers to produce materials of visual impact, spearheaded video and photography shoots. • Liaised with media, publishers and other suppliers. Managed the production of all marketing materials. • Led training session for new staff and interns. • Key highlights: Improved web content by writing compelling articles, resulting in a 30% increase in page views. • Collaborated with graphic designers to develop a new design and brand identity. • Organized events that helped increase brand awareness from press coverage.

Communications CoordinatorFull Time

• Job Details:• Developed annual media plan through trend analysis to create effective campaigns/promotions communicated via all accessible means of media and pending respective markets. • Supervised audio/video and still-life media for paper and digital marketing utilization/distribution. • Monitored social media to uphold the brand´s positive public image; maintained the website.

Assistant Visual MerchandiserFull Time

• Job Details:I created in-store and window displays for clothes. Arranged items in favorable positions and areas of the store for optimal sales. Selected merchandise based on the most favorable price and quality. Established and maintained proper high traffic displays, resulting in increased sales.