
Khaled Adham Khorshed
Helping Businesses Reach Their goals using Digital Marketing and E-commerce
6th of October, Giza, EgyptWork Experience
MUST Test Centres ManagerFull Time
Jan 2017 - Present -8 yrs, 6 months
Egypt , Giza
- Job Details:MUST Test Centers are part of the largest global testing network Pearson VUE and the first four PTE Academic authorized testing venues in Egypt. These centers are highly-equipped with all modern technologies. The test centers contain 4 separate centers. Each test center takes up to 56 examinee for each session whereas each test center has 14 separate workstations. In addition, more than 5000 freshman students are received at the test centers of Misr University for Science and Technology in preparation for the new academic year to evaluate students in English language through Versant test which is prepared and approved by Pearson. At the centers we have managed to sell 4000 PTE voucher for Misr University for Science and Technology and other external candidates generating more than 550K+ USD$ Through the year we are expecting to deliver PTE and NCEES tests for about 654 candidates. Main Tasks and responsibilities Utilizing communication and customer skills with external customers while also working to select new Test Administrators, provide job coaching, and fair performance appraisals to current employees. • Performs on-time site opening and closing procedures. • Understands all testing procedures. • Checks in examinees, verifies identification, and explains the exam process. • Monitors examinees while testing. • Maintains a secure testing environment. • Communicates with internal technical support to investigate and fix technical issues. • Strictly adheres to company policies using careful judgment. The Test Center Manager is the onsite manager of a team of Test Administrator employees. • Site staffing/hiring/retention/conflict resolution/scheduling. • Trains, develops and coaches staff. • First contact for facility issues. • Ability to multi-task. • Planning and Implementing Marketing plan for the Test Centres.
Business Development ManagerFull Time
Dec 2013 - Present -11 yrs, 7 months
Egypt , Giza
- Job Details:-Built and led internal team to replace reliance on expensive external agency. provided strategic and tactical guidance to team of 10 with accountability for all social media channels (Facebook, Twitter, Pinterest, Youtube, Snapchat, etc) along with blog, email marketing campaigns, sms campaigns, paid digital marketing, and SEO/SEM Strategies. -Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns for new collages generating more than 2M per year. -Created a new website for MUST into a dynamic website improving communication flow and to meet now days trends. -Building effective integrated marketing strategies to increase market share and drive ROI. -Collaborated with other executives to ensure strategy aligns with our main objectives. -Selected Results: *Increased social media ROI by 275% and digital marketing lead generation by 124% * Grew Facebook Likes For Misr University for Science & Technology from 0 to 318,000 organically. *Grew Twitter followers for Misr University for Science & Technology from 0 to 4500 organically. *Improved Google Adwords ROI by 104% and achieved top organic rankings for key phrases. *Launched first concerted E-mail marketing strategy and grew contact database by 200%. - Working directly with digital marketing team in order to market MDC software and ERP Solutions
Education
BA in Management
Modern Sciences and Arts University (MSA)Jan 2007 - Jan 2010 - 3 yr
High School - American diploma
Modern American School of EgyptJan 2006
Languages
English
FluentArabic
Fluent
Training & Certifications
Marketing Porfessional
American chamber of commerce·2016Project Management Professional
American chamber of commerce·2016Digital Strategy and Ecommerce
Innovety·2015