Kholoud Hashem

Customer Marketing Manager - Middle East & EgyptFull Time

• Job Details:• Responsible for a diverse product portfolio marketing strategy and activities calendarization in collaboration with 41 B2B direct customers across 16 countries in the Middle East securing an annual revenue of ~€30 million. • Managed annual $250K marketing budget that includes onground demand generation campaigns, brand exposure through print, seminars, exhibitions along with launching and managing online platforms. • Working cross functionally with Market Development and strategic segment leads for new products advancement. • Creation and Management of distributor Market Funding programs along with financial and non-financial collaboration KPI ladders for pricing groups and trade discount percentage effectiveness • Refreshing Market Intelligence data and competition shares to reflect segment trends • Obtain primary data through value chain partners to follow closely on customer insights, market trends and profitability across the value chain • Analysing portfolio gaps to capture opportunities and support in new product development • Leading product pricing with the commercial team and EMEA pricing manager • Managing relationships with creative agencies and working closely with partners to elevate customer and brand experience • Launched customized 12 country websites for Middle East region - www.vegetables.bayer.com considering SEO and ranking. • Facebook page launch in 2022 and content creation planning for Seminis Vegetable Seeds - Middle East community growth to 50K followers in year 1. • YouTube page launch and content feed for Seminis Vegetable Seeds - Middle East & Egypt with the first 2 live streaming events in the seeds agricultural field.

Marketing ExecutiveFull Time

• Job Details:• Brand management through Integrated Marketing Communication (production of: flyers, flags, light signs, gates, built the website content for www.amreyahcement.com • Corporate events to strengthen the brand and production of unique memorable giveaways • Concept design and release of 2 mobile Apps (Contractors App, Partners App) • Managing customer EGP 40M incentive loyalty program (policy, daily progress and quarter payments) • Commercial department Budget management and reporting • Monitoring the market price vs competition • Identifying the correlation between Sales and Price via time- series Regression Analysis • Working along with GFK - research company – to conduct market research for products positioning and pricing strategies.

Demand Planning Section HeadFull Time

• Job Details:- Analysing market trends and segments performance - Budgeting - Demand Forecasting - Monitoring day-to-day operations - Man power preparation - Analysing market trends and segments performance - Egypt Construction Equipment Market study - Egyptian Tractors Market study - Commercial Vehicles Egypt Market study - Rubber Price Trends - Passenger Cars Market Segmentation and monitoring the performance of each Hyundai Model within its segment - Passenger Cars Sales Analysis - Social media project initialization - Performance monitoring - Generate knowledge about customer expectations and experiences and recommend tactical measures to raise customer delight.