
kholoud Khaled Samir
Sr. Product Manager
Heliopolis, Cairo, EgyptWork Experience
Regional Assistant Brand ManagerFull Time
Arma Group
Apr 2021 - Present -4 yrs, 2 months
Egypt , Cairo
- Job Details:Handling Arma Soaps and Detergents, and Toll Manufacturing products in the international markets. Fully responsible for executing Clean Africa Exhibition. Develop a new catalog for the international markets portfolio and sales presenter for each region. Develop an in-depth understanding of international markets to cope with our brands. Develop an integrated product, pack, price, and communication mix to meet the needs of the international markets. Monitoring actual Marketing spending vs. budget at any time in addition to actual sales shipments/market status. Prepare a monthly presentation showing the performance of each country. Execute a yearly calendar along with regular follow-up on all campaigns for each country. Provide monthly analysis of the brand performance (revenues & campaigns’ performances) providing recommendations. Responsible for packaging development and follow-up with involved parties to ensure effective implementation according to each region's requirements. Responsible for pricing development with involved parties to meet each country's price point. Monitoring market/sales for the opportunities of launching new product(s) in the existing portfolio or penetrating a new category with a completely different product(s). Managing the yearly events/campaigns, including briefing, evaluation of agencies’ proposals, implementation of the event/campaign, and regular monitoring and follow-up on it across the year.
Assistant Brand ManagerFull Time
Arma Group
Oct 2020 - Mar 2021 -5 months
Egypt , Cairo
- Job Details:Handling Toll Manufacturing products. Assist in the launching campaign of Crystal vinegar. Monitoring market/sales for the opportunities of launching Crystal vinegar in the existing portfolio or penetrating a new category with a completely different product such as Green Garden ketchup and tomato paste for HORECA. Monitoring actual Marketing spending vs. budget at any time in addition to actual sales shipments/market status. Prepare presentations showing the performance of toll manufacturing products "Crystal vinegar". Follow-up with the in-house team and advertising agencies on the development of suitable and optimal promotional activities and marketing campaigns in accordance with timelines and budgets. Responsible for packaging development and follow-up with involved parties to ensure effective implementation according to each brand's requirements. Suggest new promotions and BTL campaigns and work on the execution of the campaigns. Regularly conducting market visits to assess brand standing in the market and competition. Provide monthly analysis of the brand performance (revenues & campaigns’ performances) providing recommendations. Execute brand yearly calendar along with regular follow up on all campaigns Managing the yearly events/campaigns, including briefing, evaluation of agencies’ proposals, implementation of the event/campaign, and regular monitoring and follow-up on it across the year.
Education
Bachelor's Degree in double majors in Marketing & Finance
German University in Cairo (GUC)Jan 2019
Languages
Arabic
FluentEnglish
AdvancedGerman
IntermediateFrench
Beginner