profile-img

kholoud Khaled Samir

Sr. Product Manager

Heliopolis, Cairo, Egypt

Work Experience

  • Sr. Product ManagerFull Time

    Dabur

    Oct 2022 - Present -2 yrs, 8 months

    Egypt , Cairo

    • Brand ManagerFull Time

      Ayman Afandey Co.

      Feb 2022 - Sep 2022 -7 months

      Egypt

      • Regional Assistant Brand ManagerFull Time

        Arma Group

        Apr 2021 - Present -4 yrs, 2 months

        Egypt , Cairo

        • Job Details:Handling Arma Soaps and Detergents, and Toll Manufacturing products in the international markets. Fully responsible for executing Clean Africa Exhibition. Develop a new catalog for the international markets portfolio and sales presenter for each region. Develop an in-depth understanding of international markets to cope with our brands. Develop an integrated product, pack, price, and communication mix to meet the needs of the international markets. Monitoring actual Marketing spending vs. budget at any time in addition to actual sales shipments/market status. Prepare a monthly presentation showing the performance of each country. Execute a yearly calendar along with regular follow-up on all campaigns for each country. Provide monthly analysis of the brand performance (revenues & campaigns’ performances) providing recommendations. Responsible for packaging development and follow-up with involved parties to ensure effective implementation according to each region's requirements. Responsible for pricing development with involved parties to meet each country's price point. Monitoring market/sales for the opportunities of launching new product(s) in the existing portfolio or penetrating a new category with a completely different product(s). Managing the yearly events/campaigns, including briefing, evaluation of agencies’ proposals, implementation of the event/campaign, and regular monitoring and follow-up on it across the year.
      • Assistant Brand ManagerFull Time

        Arma Group

        Oct 2020 - Mar 2021 -5 months

        Egypt , Cairo

        • Job Details:Handling Toll Manufacturing products. Assist in the launching campaign of Crystal vinegar. Monitoring market/sales for the opportunities of launching Crystal vinegar in the existing portfolio or penetrating a new category with a completely different product such as Green Garden ketchup and tomato paste for HORECA. Monitoring actual Marketing spending vs. budget at any time in addition to actual sales shipments/market status. Prepare presentations showing the performance of toll manufacturing products "Crystal vinegar". Follow-up with the in-house team and advertising agencies on the development of suitable and optimal promotional activities and marketing campaigns in accordance with timelines and budgets. Responsible for packaging development and follow-up with involved parties to ensure effective implementation according to each brand's requirements. Suggest new promotions and BTL campaigns and work on the execution of the campaigns. Regularly conducting market visits to assess brand standing in the market and competition. Provide monthly analysis of the brand performance (revenues & campaigns’ performances) providing recommendations. Execute brand yearly calendar along with regular follow up on all campaigns Managing the yearly events/campaigns, including briefing, evaluation of agencies’ proposals, implementation of the event/campaign, and regular monitoring and follow-up on it across the year.
      • Education

        • Bachelor's Degree in double majors in Marketing & Finance

          German University in Cairo (GUC)

          Jan 2019 

        Skills

        • Brand Management
        • Marketing
        • Creative Ideas

        Languages

        • Arabic

          Fluent
        • English

          Advanced
        • German

          Intermediate
        • French

          Beginner
        Share this Profile