Khaled Said Salem

Director of Sales and MarketingFull Time

• Job Details:Company Industry: Landscape, Hardscape, Supplies of Plants, trees, gardening machines, and accessories. QC is a leading Qatari company in the field Nurseries and Ornamental Plants since 2003. Qatar Canadian is a subsidiary of Atlas Group, a listed company in the Egyptian Stock Market. - Job Role: Marketing/PR - January 2014 – until date. Reporting to: President and GM - Size of team managed: 10 Responsibilities: • Designing and implementing annual marketing plans, including sales targets and metrics, based on strategic planning. • Managing the Exports and local Marketing and Sales activities. • Develop marketing strategies and serve as primary strategy adviser to the principals. • Building a new Sales and Marketing team, including recruiting, training, and management. • Develop and implement strategies to expand existing market penetration and enter new markets. • Perform bench marking in designated markets, including competition, strategic intelligence, and market and industry trends. • Support the growth of those involved in business acquisition by mentoring and coaching. • Plan and Implement training programs and workshops in the field of Marketing and Business Development. • Designing and implementing successful media plan, including newspaper advertising designs. • Reallocated in Egypt with the mother company Atlas Group for marketing and feasibility studies for new projects. Achievements and Success stories: • Restructuring the organization by replacing new candidates in the field of Sales, Marketing, Business Development, and Landscaping. • By the end of 2014, QC increased its sales by 300% scoring profit after 3 contentious years of losses

General ManagerFull Time

• Job Details:Founder of M2M in Egypt. Strategic growth responsibility and daily operations.  Creating and implementing training programs and overseeing the development of careers. Sets performance metrics, evaluates productivity, and helps workers create long-term career plans within an organization.  Marketing and Management Consultation activities. Business and Marketing Training and development.  Develop, implement, and monitor training programs within an organization. Assist with the development of strategic plans. Consultation Achievements:  Marketing consultation at Condor Electronics, Algeria; Establishing a new marketing department, designing and implementing marketing plan, branding and launching new products, expanding the company’s outlets by opening new outlets in new cities every 2 months.  Marketing consultation at Qatar Canadian Co., Qatar; Restructuring the organization by replacing new candidates in the field of Sales, Marketing, Business Development, and Landscaping. By the end of 2014, QC increased its sales by 300% scoring profit after 3 contentious years of losses.  Marketing consultation at Atlas Group, Egypt; Feasibility studies for edible oil project.  Corporate Sales and Marketing Consultant at Edara.com, Egypt: Sales team training, evaluation, and development. Establishing a Corporate Sales Department. Working with corporate accounts and banks to increase the awareness and to develop new business opportunities. Advertising and Marketing Solutions:  Printing Services Commercial and Products Photography Packaging and Promotional Materials.  Advertising Campaigns.  Digital Marketing Campaigns.  Corporate Identity. Branding and Corporate Image Building.  Event Management E-Marketing Public Relation. Examples of the Training Courses Delivered: 1. Purchasing Management - for Egyptian Packaging and Plastic Systems Sales Corp. 2. Imports and Exports Fundamentals - EPPS Corp. 2 3. Marketing Management: for Pyramids Poultry, Sales and Marketing team - for IGI Group, Sales and Marketing team, for Unionaire Group, Sales and Marketing team - for Condor Electronics, Sales and marketing team - for Qatar Canadian, 4. Sales Training courses; “Cultivating and Harvesting Customers courses” - for Aramex couriers, “Aramex Sales Academy”, for Sales Managers. 5. Customer Service Courses, Cairo Bank; “Excellence in Customer Service for Bankers”, for 1 to 5 years' experience bankers. 6. Negotiation for Procurement, Maghrabi Optical, for Purchasing and Procurement managers. 7. Sales and Marketing, Task, for IT managers of Union National Bank, “UNB” – Shua’a Co.,Edara.com. 8. Sales and After Sales Service, – Shua’a Co., Edara.com. 9. Telesales & Telemarketing, SMG, Porsche Egypt, Harley Davidson Egypt, Scania Egypt. 10. Leadership and Teamwork building: FORMAT Training, German-Arab Chamber of Industry and Commerce 11. Communication and Cold Calling, SMG, ACAD Corp. 12. Telesales and Telemarketing, SMG 13. Marketing Management and Marketing Plan Development, Brooklyn Academy.

Chief Marketing OfficerFull Time

• Job Details:Company Industry: Manufacturing and distributing of House Hold Appliances and Electronics since 2002. Job Role: Marketing/PR - January 2013 – December 2013. Reporting to: President and GM - Size of team managed: 15 Responsibilities: • Developing marketing strategies and serve as primary strategy adviser to the principals. • Plan, develop and direct marketing efforts for a particular brand or product. • Managing the Exports and local Marketing and Sales activities. • Create strategies to take advantage of market opportunities, and execute strategies with cross-functional teams • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies • Supervise brand content, manage access to brand assets, and develop brand standards and usage guidelines. • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research. • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products. • Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding • Write reports, specifications and creative briefs. Achievements and Success stories: • Restructuring the organization by replacing new candidates in the field of Sales, Marketing, and Business Development. • Branding and launching new products; Smart phones, Tablets, and Notebooks. • Expanding the company’s outlets by opening new outlet in new cities every 2 months.