Basic Info

Khaled Shoukry

10 years

Giza, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing manager at El-Tawil International Trade

Experience Details

Marketing manager

Marketing/PR/Advertising , Operations/Management, Sales/Retail

Manager

• Managed entire product marketing cycle – Planning and Execution and Evaluation and Reporting then Claiming /Refunding.
• Planning marketing activities (ATL & BTL & TTL) in conjunction with company’s sale plan and monitor the execution within the particular timelines.
• Developing marketing reports to be presented at the meeting of top management.
• Research and develop strategic plans which identify new market opportunities,
Moreover, generate demand within the defined markets.
• Managed the budget of the marketing department.
• Improve product marketability through evaluate marketing ROI and track marketing execution performance.
• Hiring and training and performance evaluation (KPI) of the marketing team in order to keep a high professional contribution.
• Manage social media team plus third party agencies.
• Responsible for media buying of newspapers, magazines, outdoors, online ad.
• Represent the Co.at various communities to updating Co. portfolio.
• Drive Egypt launch campaign for Prestigio Tablet & Smartphone.
• Assist in improving product profitability through tracing P&L cycle.


Company Details

El-Tawil International Trade

Giza, Egypt

N/A

Computer Hardware, Information Technology Services

www.eltawilit.com

Dec 2009 to present (7 years)
Marketing supervisor at El-Tawil International Trade

Experience Details

Marketing supervisor

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

• Assist in setting a quarterly marketing plans for each brand (vendor).
• Media Planning as per the budget.
• Supervise and coordinate directions of the marketing team.
• Produced media kit, key marketing analytics, Sales Collateral that enhanced the sales reps efforts.
• Communicating with advertising and SM agencies.
• Enforce brand-marketing guidelines in trademarks, logos, artwork, and publications.
• In consultation with ICT retail leader, develop and implement retail decoration and display strategy to drive in-store conversions.
• Represent the company at various events.


Company Details

El-Tawil International Trade

Egypt

N/A

Computer Hardware

N/A

Sep 2006 to Nov 2009 (3 years 2 months)
Sales rep at Dorra Group

Experience Details

Sales rep

Sales/Retail

Senior Management (e.g. VP, CEO)

• Sales representative for the Co.’s projects to achieve the sales target.
• Handling expected costumers.
• Developing customer's database.


Company Details

Dorra Group

Egypt

501-1000 employees

Real Estate/Property Management

http://www.dorra.com/dorradevelopments

Jan 2006 to Jul 2006 (6 months)
Assistant branch manager at MOMO wear

Experience Details

Assistant branch manager

Sales/Retail

Senior Management (e.g. VP, CEO)

• Branch’s accountant.
• Assist in achieving the monthly branch target.
• Handling branch's sales stuff.


Company Details

MOMO wear

Egypt

N/A

Textile and Clothing, Retail

http://www.momowear.com/

Jan 2005 to Dec 2005 (11 months)

Achievements


- Develop integrated marketing campaigns (Offline, Online) for Cooler Master brand by using Pull & Push strategy: showrooms branding, live demos, roadshows, POSM, giveaways, FB page and indirect FB MKT, reviews, GDN, incentive pro. that propelled sales from 2.2M EGP (2013) to a projected 6.5M EGP by 2015 year-end.
- Led market launch of 27 new products of 3 new brands (Prestigio , Bloody, Cooler Master). Designed launching campaigns, identified opportunities, open new markets, collaborated with sales team to generating average 2M EGP / brand in annual sales.

- Re-Created ETIT Co. Identity. Dynamic website to improve communication flow, Co.’s modern logo, prints.

- Increased the conversion rate on website from 1% to 8% within 6 months for ETIT Co. website in 2015, increased total CM-EG. FB Page Fans from 45K /2013 to 156K /2016.

- Re-building a new marketing department for ETIT Co. from scratch – currently 4 marketing executives and 1 supervisor are a part of the department.


- Expanded dealers base by 40% in three years by consistently delivering incentive contracts and loyalty programs and ensuring complete client satisfaction.

- Opened new markets into retail chains (Carrefour, RadioShack, MobileShop ,ComputerShop, Jumia ,Souq ,Virgin).


Education

College Diploma in marketing

Education Details

College Diploma

marketing, strategic marketing

Cairo University, Egypt

B / Very Good / 75 - 85%

basic & strategic art of marketing .

N/A

Cairo University
2007 - 2009
BBc in Accounting and Business/Management

Education Details

BBc

Accounting and Business/Management

Cairo University, Egypt

C / Good / 65 - 75%

Accounting

N/A

Cairo University
2000 - 2004
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Ahmed Lotfy

Egypt

2000

B / Very Good / 75 - 85%

N/A

Ahmed Lotfy
2000

Certifications

Certificate details

Marketing diploma

Jul 2009

Very Good

N/A

N/A

Cairo Uni

Marketing diploma in marketing

Certificate details

Inbound Marketing

Jun 2016

78 out of 100

N/A

N/A

HubSpot Academy

certification in inbound marketing methodology

Training and Courses

Training/Course Details

PMP course

Sep 2012

OTT (Orascom Training & Technology)

Project management Professional preparation course

Training/Course Details

The modern administration & marketing for Small business

Feb 2005

National Research Center

N/A

Training/Course Details

Basic skills course

Jul 2008

Zidny

course included: leadership, planning, time management, Self development, Communication skills, mind mapping.

Training/Course Details

English course

Jan 2007

Cairo Uni.

N/A

Training/Course Details

Data analysis and excel dashboard course

Dec 2013

Orascom Training & Technology

visual reporting and data analysis

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Profile Skills and Keywords

Accounting And Business/ManagementAdobe PhotoshopAnalyticalAndroidArabicAssistant Branch ManagerBasic Skills CourseBusiness DevelopmentBusiness PlanningBusiness-orientedComputerComputer HardwareData Analysis And Excel Dashboard CourseDrawingERPEnglishEnglish CourseHTML & CSSInbound MarketingInformation Technology ServicesInnovativeInteractiveInternetManagementMarket AnalysisMarket PlanningMarketingMarketing CommunicationsMarketing DiplomaMarketing ManagementMarketing ManagerMarketing SupervisorMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft WordPMP CoursePhotographyProblem SolverProduct ManagementProduct MarketingProperty ManagementReadingReal EstateRetailSalesSales ManagementSales OperationsSales RepStrategic MarketingTextile And ClothingThe Modern Administration & Marketing For Small BusinessWord Press

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Advanced

: Advanced

: Advanced

: Advanced

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: Medium

:

More than 7 years

Microsoft Excel

Microsoft Excel

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: High

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Microsoft Outlook

Microsoft Outlook

: Advanced

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: High

:

5-7 years

Photography

Photography

: Advanced

: High

:

1-3 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Computer

Computer

: Advanced

: Extreme - I love it!

:

More than 7 years

Business Planning

Business Planning

: Advanced

: Extreme - I love it!

:

3-5 years

ERP

ERP

: Advanced

: Extreme - I love it!

:

5-7 years

Android

Android

: Intermediate

: Extreme - I love it!

:

1-3 years

Fields of Expertise

Marketing Communications

Marketing Communications

: Expert

: Extreme - I love it!

:

5-7 years

Product Marketing

Product Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Computer Hardware

Computer Hardware

: Expert

: Extreme - I love it!

:

More than 7 years

Product Management

Product Management

: Advanced

: High

:

1-3 years

marketing

marketing

: Advanced

: Extreme - I love it!

:

5-7 years

management

management

: Advanced

: Extreme - I love it!

:

5-7 years

Market Planning

Market Planning

: Advanced

: Extreme - I love it!

:

5-7 years

Marketing Management

Marketing Management

: Advanced

: Extreme - I love it!

:

5-7 years

market analysis

market analysis

: Intermediate

: Extreme - I love it!

:

5-7 years

Sales Management

Sales Management

: Intermediate

: High

:

5-7 years

Photography

Photography

: Intermediate

: Extreme - I love it!

:

1-3 years

Sales Operations

Sales Operations

: Intermediate

: High

:

More than 7 years

word press

word press

: Beginner

: High

:

Less than 1 year

HTML & CSS

HTML & CSS

: Little knowledge

: Medium

:

Less than 1 year

Key Skills

Analytical, Business-oriented, Problem Solver, Innovative, Interactive

Online Presence

http://eg.linkedin.com/pub/khaled-shoukry/6a/aa0/262/https://www.facebook.com/khaled.s.khaledhttp://500px.com/KhaledShoukryhttp://www.goodreads.com/user/show/4557462-khaled-shoukry

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