Khaled Saad Shehata

Fragrance Sales DirectorFull Time

Retail Sales DirectorFull Time

National Sales ManagerFull Time

• Job Details:Duties: 1. Determines annual unit and gross-profit plans by implementing marketing strategies. 2. Analyzing trends and results. 3. Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories. 4. Projecting expected sales volume and profit for existing and new products. 5. Implements national sales programs by developing field sales action plans. 6. Maintains sales volume, product mix, and selling price by keeping current with supply and demand, Changing trends, economic indicators, and by counseling and disciplining employees. 7. Planning, Monitoring, and appraising job results. 8. Maintains professional and technical knowledge by attending Educational workshops 9. Reviewing professional publications. 10. Establishing personal networks; participating competitors. Establishes and adjusts selling prices by monitoring costs, competition, and Supply and demand. 11. Completes national sales operational requirements by scheduling and assigning Employees. 12. Following up on work results. Maintains national sales staff by recruiting, selecting, orienting, and training employees. 13. Maintains national sales staff job results in professional societies. Contributes to Team effort by accomplishing related results as needed. 14. Sets the Country sales direction including vision, strategy, competitive environment, short and long term needs. 15. Develops and executes the business plan, to achieve agreed revenue, volume and margin targets for designated region within Retail, Distribution, Dealer and National Operators. 16. Drives rigorous and accurate processes to forecast sales and ensure availability of product to meet market requirements. 17. Ensures participation of sales personnel in the formulation and implementation of company strategy and processes. 18. Constructs detailed customer business plans aligning with marketing, production, and logistic capabilities, to meet the revenue and profit plans of the company. 19. Translates company priorities into sales priorities, identifying implications of pricing strategies, marketing strategies, etc. on both individual customers and on the overall customer base. Maintains and increases revenue for National Accounts through comprehensive sales strategies while managing the entire sales cycle, including, but not limited to, prospecting price increases, bids, and contract renewals. 20. Establishes personal contact with key customers and regularly monitors the handling of large accounts. 21. Builds strong trading relationships with key decision makers in distributors, dealers and retailers. 22. Ensures sales plan implementation– tracks, pushes and motivates sales team and team managers, reports & evaluates the progress together with the sales teams and adjusts the plan. 23. In conjunction with marketing, evaluates and analyzes individual product line performance, advising on promotion effectiveness, pricing, price movements, competitor activities, quality, distribution channels, etc. 24. Analyzes and assists in the impact of new product launches, and in the construction of launch plans which include all aspects of the supply chain. 25. Ensures sales teams are carrying out sales process within quality procedures. Evaluates employees' skill sets to both current and future role requirements and 26. provides retraining or other corrective action as required. 27. Conduct market and competitor analysis based on the data provided by IMS. 28. Monitor the sales and the products stock on a daily basis Achievements: Established new sales channel (Grocery) by assigned 15 distributors covering Egypt market, Established 3 national distributors to cover Pharmacy, wholesalers and key accounts, achieved budgeted sales levels both directly and via distributors. Distributor agreements were re-engineered and implemented within budget, resulting in 2014 seeing a 21% sales growth (sales reached over 130 million EGP/nearly 5000 KL) and an 8% market share growth off a record prior year. Achieved a 30% reduction in key account costs (saving 2 million EGP), while concurrently growing share within the channel. Successfully managed and developed a team of 85 people directly and 250 indirectly, training and transferring skills to them. This team included members of distributors’ sales force, sales and administration departments, doubled costumers base from 2010 till 2014 which resulted in achievement of 65% market share for Hair Code brand our major brand among brands from this category the number one in Egypt. Marico recognized me in Barcelona as the best initiative In IBG and for the best country achievement when I created and established the grocery channel.