Khaled Riad Sabry

Group Senior Commercial DirectorFull Time

• Job Details:⎫ Commercial Senior Director lead for Asiacell – Iraq, Ooredoo Algeria, Ooredoo Tunisia, Myanmar & Ooredoo Oman and responsible for setting the right commercial strategy including segment & pricing, network, data monitization, S&D and regionalization and segmentation strategy to drive revenue / subs share with a full P&L responsibility. ⎫ Leading the Group Sales, Distribution & Devices Strategy within our 14 countries to effectively deliver almost 95% of OG’s annual revenues and 99% of total GA’s by managing and developing OpCos to expand overall direct and indirect channels in addition to distribution systems including Retail, Online, Agents, Dealers, Planning & Strategy, Key Accounts (SiS), Door to Door & Vans as well as Channel Marketing by setting / defining the appropriate detailed strategy to assure overall horizontal and vertical expansion and delivery of Group’s AOP of $ 9.7B. ⎫ Devices: Set OG detailed strategy for devices focusing on increasing smart phone penetration through new acquisitions and migration from 2G to 3G. Managed to increase penetration from 24% in 2014 to 40% in 2015. ⎫ Pre-opening experience “Myanmar”: Lead the commercial discussion and negotiation and wrote the bid to win the license in Myanmar. Moreover was responsible to set the startup commercial strategy and executional distribution plans to service 55M customers and execute among 30K retailers. ⎫ Growing market share in every country we operate was the key objective in addition to designing the segmented channel strategy focusing on targeting HVC and enhancing our CLTV by linking our commissions and incentives to performance. ⎫ Interactions and building a strong business relationship with CEO’s, CCO’s, Directors of Marketing as well as S&D in addition to group function heads. Details of my job description, role profile and EPM achievement will be shared once requested

Group Director of Sales & DistributionFull Time

• Job Details:⎫ Lead the group role from creating its job description, setting OG strategy to be followed by Opcos, revenue map and HVC focus plans, weak areas development in addition to setting The right partner and overall expansion strategy for direct and indirect channels. - Managed to expand our retail footprint and reached to 1178 stores using a franchise Profitable model. - Changed remuneration scheme in all big Opcos and made it linked to KPI’s - Changed commission scheme for indirect distribution to be value based linked to usage.

Director of Sales / B2C & B2BFull Time

• Job Details:Role Profile and Key Achievements: ⎫ Heading the Sales and Channel Marketing role with a full responsibility in managing and expanding our route to market as well as widening the subscriber’s base to achieve annual revenue of $ 2.1 Billion while managing our cost structure and a budget of $ 140M in addition to leading a strong team of almost 800 employees. ⎫ Achieved market leadership and moved Vodafone Egypt from being the number two operator in the past twelve years to be the market share leader in less than one year with total active subscribers of 40 Million customers moving from a base of 23M subs. ⎫ Setting and executing channel marketing segmented strategy focusing on four consumer platforms with an introduction of several propositions highlighting pricing value by region. ⎫ Implementing revenue maps & regionalization strategy / drove our share to 1st position. ⎫ Managed Enterprise B2B and achieved significant increase in NPS scores vs. competition as well as reaching to 64% market share.