Khaled Amen Morsy

Marketing Manager Full Time

• Job Details:Reporting to: CEO; assisted by 4 subordinates. Deliverables: • Builds market strategy, short term and long term, profile, market position ,pricing , target segments , market intelligence and shaping our solutions and services value • Build the sales team and succeed in startup activities • Developing and maintaining network and customer relationships Contributions: • Close digital marketing & digital print projects with 34 Million Saudi Riyal • Building effective and strong network

Sales ManagerFull Time

• Job Details:Deliverables: • Overseeing all marketing and sales processes and initiatives, plans and strategies for western area . • Developing market research plans, monitoring and establishing “portfolio of marketing information” for directing market research to assess competitors’ strengths, price trends, new products availability against company’s share of different segments. • Developing and implementing suitable price strategies based on product costs to increase sales. • Supervising telemarketing team for effective leads. • Promoting sales of high end digital printing systems and software for large printing production. Contributions: • Achieved outstanding results in revenue, profit and market share in Saudi Xerox in Western area. • Obtained best country award in developing countries for achieving 3 year running best country performance in developing countries 2008, 2009 and 2010. • Ensured sustaining control of 84 % market share in digital printing systems, and 100% market share in banking, printing press and telecommunication sectors.

Business Development ManagerFull Time

• Job Details:Business Development Manager (Jan.2006. to Feb.2007) Reported to: Country Manager; assisted by 11 subordinates. Deliverables: • Managed 2 sales teams, segmenting market for each team to better feel pulse of each sector. • Analyzed sales statistics and formulate price strategy based on product costs and competitors pricing • Directed market research on competitors’ strengths, price trends, new products availability against company’s share of different market segments based on informed judgement of general economic situation and prospects in home market, competitors, penetration of foreign products and technological development. Contributions: • Oversaw sales operations; proposed and initiated new products launches; added new services to existing portfolio viz. ‘Shop & Ship’, and other customized logistic services; set short/long range objectives for market share, turnover and gross profits growth. • Developed dynamic managers in professional environment capable of required performance and increased market share in freight by 17%, in express by 22%, and in domestic by 36 %.