profile-img

khaled Mohamed zaghloul

Marketing Communications and PR Manager at lepassage Cairo Hotel-5 stars hotel

Manial, Cairo, Egypt

Work Experience

  • Marketing /Branding Consultant.Freelance / Project

    free lance

    Apr 2020 - Present -5 yrs, 2 months

    • Job Details:Freelance consultant in Marketing, Branding, Digital Marketing, Public Relations, Media Buying, content writing, copywriting and ATL/BTL Advertising. Passionate about helping organizations to grow through new initiatives, innovative approaches and effective strategies that are result oriented and aligned with business needs, objectives and strategy of the organization for greater returns on their investments. A believer in lifelong learning and self-improvement. In my career so far I have learned a lot from different organizations and gained experience from working in multicultural environments around the globe.
  • Marketing Communications and PR ManagerFull Time

    lepassage Cairo Hotel-5 stars hotel

    Mar 2013 - Present -12 yrs, 3 months

    Egypt , Cairo

    • Job Details:Marketing communications Manager and PR for Le Passage portfolio (Le Passage Cairo Hotel - Brasserie Restaurants in Alexandria Bibliotheca. -5 stars Nile cruise Chateau Lafayette). responsibilities: Developing the Marketing strategy and a Marketing plan, Developing the marketing research and the audit plan, Developing and implementing the marketing and communications strategy, Manage all brand advertising, marketing, creative and media buying. Maximizing firm events by inviting local/national media, press events, photo/TV shoots of the property, celebrity interviews and other specific events that require personal attention, Creating ideas & scripts for TV Ads., Radio and Create Slogans.
  • Brand ManagerFull Time

    Media International

    May 2008 - Dec 2012 -4 yrs, 7 months

    Egypt , Cairo

    • Job Details:Developing and implementing the marketing and communications strategy. Manage all brand advertising, marketing, creative and media buying. Manage the product on the following countries: Saudi Arabia, Qatar, Kuwait, Egypt. Manage the preparing of the content-design and the printing in Egypt and transfer to all the GCC . Manage the distribution all the GCC.
  • Marketing Communications ManagerFull Time

    2B

    Jun 2006 - Apr 2008 -1 yr, 10 months

    Egypt , Cairo

    • Job Details:Manage all brand, advertising, marketing, creative and media buying. Manage the media database and media communications and relationships. Build a brand name to our computer accessories product “2B”. Develop a new distribution strategy plan for the 2B Brand. Develop a market scanning plan for the Egyptian Market. Manage the process of actively monitoring the external environment in order to identify customer needs, anticipate competitive actions, and, identify technological changes which will provide new market opportunities or market disruptions.
  • Education

    • College Diploma in Digital Marketing

      eMarketing Egypt Academy.

      Jan 2016 - Jan 2017 - 1 Year

    • College Diploma in Marketing Management

      American University in Cairo (AUC)

      Jan 2005 - Jan 2007 - 2 yr

    • Bachelor's Degree in Foreign Trade

      Helwan University

      Jan 1997 - Jan 2001 - 4 yr

    Achievements

    Trainee, Pathways to Higher Education (PHE), under the auspices of Ford Foundation, Cairo University. Main subjects: Teams & Work Group Stress Management Risk Assessment Statistical Data Analysis Research Methods & Writing Proposals Wellness Problem Solving & Decision Making Creative Thinking Communication Skills Planning and Controlling Negotiation Skills Analytical Thinking Argumentation People style at work Strategic Management

    Skills

    • Marketing Management
    • E-Marketing
    • Brand Marketing
    • Public Relations
    • Microsoft Office
    • Internet
    • Social Media
    • Developing Media plans.
    • copy writer
    • Creative
    View More

    Languages

    • Arabic

      Fluent
    • English

      Advanced
    • Turkish

      Intermediate
    • Spanish

      Intermediate

    Training & Certifications

    • Digital Marketing Diploma

      eMarketing Egypt·2017
    • Mini MBA Program

      Knowledge Academy.·2005
    •  Creative Thinking  Communication Skills  Planning and Controlling  Negotiation Skills  Analytical Thinking  Argumentation  People style at work  Strategic Management

      Pathways to Higher Education , Cairo University and Ford Foundation.·2004
    • Communications skills

      Cairo University and Ford foundation.·2004
    Share this Profile