khaled Moustafa

Achievements and Contribution Snapshot; 2018 Vs 2014: Boosted Sales (+56%) • Despite the challenges of intense competition in a decelerating market (4% only 4 years average market growth), grew sales from $156 to $247$, with 56% growth rate (internal recorded data) with 11.3% 5 years CAGR between 2013 & 2018 as per IMS data. • Expanded market share by + 0.74% (from 5.02% to 5.76%). Contributed strongly in Operating Profit Enhancement, Improved by +17% (from 24% to 41%) • Improved Net Sales; Reduced dramatically inflated commercial expenses (-36%) through adopting the following strategies: - Product Level: Increased sales contribution of highly profitable items from 21% to 46%. - Customer Level: Increased sales contribution at highly profitable customers from 34% to 51%. - Created and implemented strict commercial scheme: Backed by aggressive promotion and strong products’ demand, with establishing strong customers’ networking and partnership programs.