Basic Info

Mohamed ghareeb

3 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Creative Copywriter at EGYPTAIR

Experience Details

Creative Copywriter

Creative/Design/Art, Marketing/PR/Advertising

Experienced (Non-Manager)

Work projects
. Works on EGYPTAIR campaigns in more than 75 countries.
.Responsible for providing creative topics in EGYPTAIR internal magazine. .Worked on AIRCAIRO airline campaigns in EGYPT.
.Launched a new product named by EGYPTAIR Holidays and published the campaign in more than 12 countries and presented EGYPTAIR Holidays project in 2 conference (ITB in Berlin & ATM in Dubai).
.Responsible for creating short movies, documented movies & promos about EGYPTAIR fleet & EGYPTAIR Holidays.

.ParticipatedinpreparationofEGYPTAIR80year’sanniversarycampaign.
.developing creative Artworks & radio ads.Scripts.
.Responsible in markers for creating new concepts for clients especially in pharmaceutical field, follow up with production team to be sure of the implementation.

1. Developed new ideas for EGYPTAIR express (domestic airlines).
Projects details:
After research we had found that the route between Cairo and Alexandria was closed, so we developed a new idea which will bring this route back to life. EGYPTAIR will reopen the route & sign a partner deal with any of the ground services companies to transfer passengers from borg elarab airport to their village’s in elsahel elshamaly, the strategy of selling the project will be in the form of membership, weekly flights every weekend, this idea will save time to passengers who aim to spend more time in their weekends and also save effort. (لا زحمة تأخرك و لا رادار يصورك) .Campaign headline

Academic Projects:
1. Developed new brand for galaxy named by P&P.
2. Developed a channel on t.v named by MASA channel.
Project details:
1. Challenge was to create a new brand, to open a new market opportunities for galaxy to target males.
Our project is to find a solution for galaxy to target males; we brainstorm and concluded that chocolate represent power for males and pleasure for females so we created a new brand named by (P&P) half of it represents male & the other half for females, even in chocolate & pack design. Campaign head line .)نصها ليك ونصها ليها ,half for you and half for her(
2. We searched to get a new idea for our graduation project (feasibility study) and the project was, if a production film company launched a new channel on t.v and the producer distributed his own movies in his own channel, it will give the movie instead of two opportunities (cinema & selling it to other channels), three (cinema, his channel & other channels).
Also developed the marketing campaign


Company Details

EGYPTAIR

Cairo, Egypt

More than 1000 employees

Airlines/Aviation, Marketing and Advertising

www.egyptair.com

Mar 2011 to present (6 years 7 months)
Creative Copywriter at Markers Advertising agency

Experience Details

Creative Copywriter

Marketing/PR/Advertising

Entry Level

N/A


Company Details

Markers Advertising agency

Cairo, Egypt

1-10 employees

Marketing and Advertising

N/A

Mar 2015 to Oct 2016 (1 year 7 months)

Achievements


I Was a previous member in Heliopolis sporting club water polo team

Education

bsc in business - marketing department

Education Details

bsc

business - marketing department

Arab Academy for Science, Technology and Maritime Transport, Egypt

C / Good / 65 - 75%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2006 - 2010
High School - American diploma

High School Details

American diploma

american modern school of egypt 2000

Egypt

2006

B / Very Good / 75 - 85%

N/A

american modern school of egypt 2000
2006

Training and Courses

Training/Course Details

creative thinking

Jan 2014

EGYPTAIR training centre

N/A

Training/Course Details

negotiation skills

Sep 2012

ametrac

N/A

Training/Course Details

Creative portfolio diploma

Dec 2016

Cairo Ad School

N/A

This profile is fresh!
Last update 20 days ago.

Jobseeker photo

Profile Skills and Keywords

AdaptiveAdobe IllustratorAdobe PhotoshopAdvertisingAirlinesArabicAviationBusiness - Marketing DepartmentCopywritingCreativeCreative CopywriterCreative Portfolio DiplomaCreative ThinkingDesignDevelop New Concepts In AdvertisingEnglishFinal DraftFlexibleGaining New Experiences & KnowledgeHard WorkerMarketingMarketing And AdvertisingMicrosoft ExcelMicrosoft PowerPointMicrosoft WordNegotiation SkillsPlay MusicPresenterSocialSportsWriting Poetry

Self-assesed Skills

Languages

English

English

: Advanced

: Advanced

: Fluent

: Advanced

Arabic

Arabic

: Fluent

: Advanced

: Fluent

: Fluent

Tools and Technologies

Microsoft Word

Microsoft Word

: Expert

: High

:

5-7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

5-7 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: High

:

1-3 years

Adobe Illustrator

Adobe Illustrator

: Intermediate

: High

:

1-3 years

final draft

final draft

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Microsoft Excel

Microsoft Excel

: Intermediate

: Medium

:

1-3 years

Fields of Expertise

Copywriting

Copywriting

: Advanced

: Extreme - I love it!

:

Less than 1 year

advertising

advertising

: Advanced

: Extreme - I love it!

:

3-5 years

creative

creative

: Advanced

: Extreme - I love it!

:

1-3 years

Key Skills

Hard worker, Presenter, Creative, Flexible / Adaptive, Social

Online Presence

https://eg.linkedin.com/in/mohamed-khairy-4379b5103https://www.facebook.com/mohamed.khairy.1610

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