Keshav Munjal

Chief Internet Marketing ManagerFull Time

• Job Details:- Developed and executed major Facebook, Twitter, YouTube and web campaigns within budget and scope of online objectives. - Tracked and analyzed social and web data to choreograph and optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign. - Created various metrics-focused post-mortems and point of view documents that outline performance and key learnings. - Worked closely with various internal teams (developers, PR, etc.) and external teams. - Trained sales staff on all digital content, pricing, and sales strategy. - Designed and implemented all SEO and SEM campaigns for the website & Mobile App. - Content Creation & Team Management.

Head – Internet Marketing & PRFull Time

• Job Details:- Responsible for handing all types of Social Media, PR & Offline Marketing Campaigns of the website - Managed a team of 5 Super Awesome Creative Guys who produces great designs, creatives & content. - Media Planning & Implmenting Traffic Acquisition Strategies. - Finding the Right Niche for Quirky & Geeky Stuff and Market it amongst them via online channels. - Responsible for running and managing email marketing activities across various affiliate networks ACHIEVEMENT: Increased Sales from 0 to 30+ orders / day.

Head – Digital & Internet MarketingFull Time

• Job Details:- Co-founded MeetUniversity.com, leading university research portal with 2000+ international universities & 45000+ courses listed. - Controlled & Developed Social Media campaigns. - Managed in house SEO & Content Team. - Established a social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts - Build a Performance Oriented team of highly productive professionals - Responsible for managing all finance & operational related activities ACHIVEMENT: Took the CPL down to more than 60% from (i.e. $2.5/lead is now generated at $0.75/lead only).