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Kerolos Safwat

Go to market startegy Manager at Honor Mobiles

Cairo, Egypt

Work Experience

  • Go to market startegy ManagerFull Time

    Honor Mobiles

    Mar 2021 - Present -4 yrs, 4 months

    • Job Details:1- Leading the company devices' strategic initiatives such as forming the Go-to-Market plan and product management for company devices and work with across-functional team of business, marketing and merchandising, internal development team, designers and operations managers. 2- Lead cross-functional teams to deliver projects on time. 3- Conduct business and financial analysis, including forecasting, monitoring, and reporting 4- Closely monitoring the distributors to ensure business targets are met, including retail sales, purchase, POS opening/closure/renovation, inventory, marketing etc. 5- Research and identify new merchandising/marketing opportunities for company devices. 6- Communicate opportunities effectively to senior management, drive execution of approved projects. 7- Support definition of customer services policies to improve best customer experiences.
  • Product Marketing & GTM ManagerFull Time

    Huawei Mobiles

    Nov 2019 - Mar 2021 -1 yr, 4 months

    Egypt , Cairo

    • Job Details:*GTM Manager Responsibilities* - Take full ownership of Go-to-market strategy - Devise product go-to-market process, plan time-lines, launch scenarios, pricing and promotions - Undertake constant competitor analysis - Develop a detailed knowledge of the markets’ actual needs - Spot risks to new product lines or sales channels and develop relevant responding plans. - Update marketing data, gather new business intelligence - Be aware of global mobile phone trends, the characteristics of each region to ensure smooth product launches - Help with all technical issues raised by retail clients, negotiating solution plans *Product Marketing Manager Responsibilities* - Study company products - Translate technical details into benefits for the user - Follow and analyze market trends to position products - Develop product marketing strategies (pricing, advertising, product launching) - Craft compelling messages across marketing channels (landing pages, ad campaigns) - Work with various teams (design, content, acquisition, product) to implement strategies - Test marketing product features, releases and ad copy - Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Product ManagerFull Time

    Lava Technologies

    Jul 2019 - Oct 2019 -3 months

    Egypt , Cairo

    • Job Details:- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth - Create buy-in for the product vision both internally and with key external partners - Develop product pricing and positioning strategies - Translate product strategy into detailed requirements and prototypes - Scope and prioritize activities based on business and customer impact - Work closely with engineering teams to deliver with quick time-to-market and optimal resources - Drive product launches including working with public relations team, executives, and other product management team members - Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed - Act as a product evangelist to build awareness and understanding - Represent the company by visiting customers to solicit feedback on company products and services
  • Software Manager - AfricaFull Time

    Lava Technologies

    Dec 2017 - Jun 2019 -1 yr, 6 months

    Egypt , Cairo

    • Job Details:- Prepare lifecycle for different projects inclusive of research, development, design, evaluation, testing along with delivery to product management across Egypt, Sudan, Tanzania, Kenya, Nigeria and Ghana - Manage and execute software development projects from beginning to finish. - Evaluate projects, develop and update schedules plus supervise project status. - Technical SPOC with all business partners to collect product requirements for the exclusive projects - Develop relations with existing and prospective internal customers to interpret all individual requirements. - Perform closely with Engineers, Developers and Product Management throughout organization to influence product development assisting or improving products - Setting up and maintaining country compliance for launching products - Monitor after sales dashboard to track different market defects - Plan and perform corrective/preventive actions for market defects - Establish testing process for any new country and integrate with main testing platform - Analysis market research reports of different countries and put actions plan
  • Education

    • BSc in Telecommunication and Electonics Engineering

      Assiut University (AUN)

      Jan 2008 - Jan 2013 - 5 yr

    • High School - Thanaweya Amma

      Tema secondary school

      Jan 2008 

    Skills

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    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Introduction to Product Management

      Great Learning·2022
    • Embedded Systems

      Amit·2015
    • LTE/CDMA/GSM Package

      Jelecom·2012
    • MSCs Operations

      Telecom Egypt·2011
    • CCNA

      Assuit University·2011
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