Karim Samir

Head Brand PartnershipsFull Time

• Job Details:- Own the strategic leadership and growth of Influencer and Affiliate performance within the Brand Partnerships division, positioning it as a high-performing revenue channel. - Manage and optimize brands' performance for a portfolio of industry-leading brands, including Noon, GAP, Level Shoes, FirstCry, Faces, Namshi, H&M, VogaCloset, 6th Street, Carrefour, Natural Touch, The Beauty Secrets, Riva Fashion, and others. - Plan and execute monthly tailored strategies to drive influencer and affiliate success for top-tier brands, leveraging performance insights and GCC market dynamics to optimize results. - Strategize innovative partnerships with leading affiliates and mid- to mega-influencers to access new customer segments, broaden brands' reach, and boost online orders. - Increase business revenue goals by utilizing a data-driven strategy, testing innovative models, and refining live campaigns instantly. - Establish robust cross-functional alignment among internal departments, such as Data, Product, Sales, and Operations, to guarantee the seamless execution of the business plan. - Define KPIs, track performance metrics, and lead continuous optimization efforts to scale efficiently and deliver business impact. - Provide strategic direction and mentorship to the Influencer and Affiliate team, cultivating a culture of innovation, accountability, and high performance. - Conduct comprehensive e-commerce GCC market analysis and competitive benchmarking to stay ahead of trends and guide strategic decision-making. - Ensure monthly coordination with the brand's objectives and goals while formulating relevant plans.

Partners Ecosystem LeadFull Time

• Job Details:- Develop and execute comprehensive influencer and affiliate marketing strategies to drive customer acquisition, revenue growth, and brand awareness for several brands, i.e, Noon, Ounass, Niceone, Homzmart, ToYou, Namshi, VogaCloset, Sun & Sands Sports, and others. - Lead, mentor, and manage a team of influencers and affiliate marketers, providing guidance, support, and performance feedback. - Identify and cultivate relationships with mid- to mega-influencers and key affiliate partners, negotiating and optimizing agreements to maximize mutual benefits. - Analyze influencer and affiliate performance metrics and KPIs to assess effectiveness and identify opportunities for optimization. - Collaborate cross-functionally with marketing, sales, product, and finance teams to align affiliate initiatives with overall business objectives. - Increase business revenue goals by utilizing a data-driven strategy, testing innovative models, and refining live campaigns instantly. - Stay informed about e-commerce industry trends, competitor activities, and regulatory changes to inform your strategy and maintain a competitive edge. - Continuously evaluate and improve influencer and affiliate programs processes, tools, and resources to enhance efficiency and scalability. - Monitor and ensure compliance with influencer and affiliate marketing guidelines, regulations, and best practices. - Conduct comprehensive e-commerce GCC market analysis and competitive benchmarking to stay ahead of trends and guide strategic decision-making. - Coordinate monthly with the brand's objectives and goals, developing relevant plans to support them. - Participate in conferences and industry events to establish a robust network of partners and connections.

Publishers HeadFull Time

• Job Details:- Manage and optimize performance across a portfolio of prestigious brands, adapting strategies to enhance metrics for industry leaders like Noon, MAX Fashion, Farfetch, Baby Shop, Tommy, American Eagle, Level Shoes, Adidas, FirstCry, Faces, Namshi, H&M, VogaCloset, 6th Street, Carrefour, Modanisa, ToYou, Riva Fashion, TikTok Shop, Huawei, and others. - Own and drive the strategic leadership and growth of Influencer and Affiliate performance within Boostiny division, establishing it as a premier revenue channel. - Design and implement tailored monthly strategies to maximize the efficacy of influencers and affiliates, utilizing performance insights and market dynamics specific to the GCC region. - Develop innovative partnership strategies with leading affiliates and mid- to mega-influencers to penetrate new customer segments and expand the reach of brands, thereby increasing online orders. - Foster strong cross-functional collaboration among departments, Data, Product, Sales, and Operations, to ensure the effective execution of the business plan. - Define and track KPIs, leading ongoing optimization initiatives to scale operations effectively and drive business impact. - Provide mentorship and strategic direction to the Influencer and Affiliate team, nurturing a culture of innovation, accountability, and high performance. - Execute thorough market analysis and competitive benchmarking within the GCC e-commerce landscape to inform strategic decisions and keep pace with trends. - Ensure alignment of monthly initiatives with brand objectives, crafting relevant action plans to support overarching business goals. - Lead the development and execution of comprehensive influencer and affiliate marketing strategies to enhance customer acquisition and brand visibility for key partners. - Mentor a team of influencers and affiliate marketers, offering guidance and performance evaluations to drive team success.