Karim Wasfy

Freelance Graphic DesignerFull Time

Creative Art DirectorFull Time

• Job Details:Responsible for producing innovative ideas for the visual elements of advertising campaigns in all kinds of media, including: internet (digital/viral marketing); posters; press; direct mail. Typical work activities: The roles of advertising art directors vary according to the agency they work for and the client brief, but typical activities may include: working closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief; producing sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client; gaining an understanding of the target audience and business that the advert is aimed at; meeting with the creative director and account managers before presenting ideas to clients; pitching ideas to clients; briefing other members of the creative team; commissioning photographers, artists or film-makers to work on projects; visiting and assessing locations for potential shoots; working on location; attending meetings at production houses and with other directors; working in editing suites to oversee the finished product; advising new creatives, reviewing their 'books' and managing new teams on placement with the agency.

Freelance Graphic DesignerFull Time