
karim tarek ibrahim
Digital Marketing manager , Social Media, Trainer, Marketer with IT background
Maadi, Cairo, EgyptWork Experience
Digital Marketing ManagerFull Time
Naia Developments
Feb 2023 - Jan 2024 -11 months
Egypt , Cairo
- Job Details:Developed Naia development website's UI to elevate the user experience and facilitate the journey of our prospects to know more about our projects. used 360 digital marketing channels to spread awareness about Ramadan's campaign over all the digital platforms available in Egypt all at once will have an effect even with a small budget. generating leads for the sales team, following up on their handling for each lead and monitoring lead quality with both the sales and media buying teams. Monitored return on investment of online and social media marketing efforts. Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives. Managed team engaging in ongoing product optimization, account management and ad placement. Continuously maintained and improved the company's reputation and positive image in the markets served. I oversaw the preparation of marketing copy, images, videos, emails, and other collateral. Launched successful digital marketing campaigns that achieved goals for increased website traffic. Mentored local personnel on best practices to maximize productivity.
Digital Marketing ManagerFull Time
- Job Details:Generating leads from the GCC area with a closing rate of 3% of the total leads count that passed the 1300 leads. Developed and implemented successful digital marketing campaigns to drive customer engagement and increase lead qualification. Managed social media accounts for the brand itself and also for clients like an agency. Led and managed talented teams to plan and implement marketing plans and exceed expectations with our results. Improve social media platforms' content through visual relevancy and catchy captions to achieve more CTR organically, not just paid. managed team engaging in ongoing product optimization, account management, and ad placement. Developed and executed A/B testing strategies to optimize campaign performance. Increased customer engagement through social media. I oversaw the preparation of marketing copy, images, videos, emails, and other collateral. Executed comprehensive marketing plans that consistently achieved targets for increased revenue. Mentored local personnel on best practices and protocols to maximize productivity. Improved website visibility through the development of the user interface and the software and CRM integrations. Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns. Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills. Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketing ManagerFull Time
- Job Details:1: Developed leads quality from 18% to 45%. 2. Create a smooth and organized lead distribution process through Sales Force (CRM) and Google Sheets. 3: Hire top-notch agencies for digital platform management and media buying (lead generation). 4: Helped new CB franchisees find the most suitable agencies for their social media management and media buying needs. 5: Developed the internal digital team through on-the-job training to perform better with their daily tasks 6: Coordinated the communication between media buyers and sales leaders to get the highest quality from every lead generation campaign. 7: worked on sales conversions to increase digital campaign ROI. 8: Establish a development plan for the CB website and mobile app.
Digital marketing headFull Time
- Job Details:1. Developed Digital Marketing plans for Mostakbal City Project and created marketing strategies for each quarter plan with step-by-step tactics to increase project awareness in the Real Estate industry. 2. Created a Content Plan that puts a spotlight on the city's urban development edge over any other megacities in New Cairo through different content. 3. Reached from 1K to 40K interesting followers on the Facebook platform within 6 months, and from 300 followers to 2K real estate interested followers on the Instagram platform. 4. Generate monthly reports on our marketing campaign’s performance. 5. Increase website traffic through our digital channels. 6. Develop, evaluate, and monitor the implementation of A/B testing of the marketing strategies. 7. Manage all aspects of marketing operations, including Digital planning, executing and monitoring for each platform. 8. Communicate with the marketing director about the marketing results that we achieved within the past, present activities, and future goals.
Education
BA in management information system
Modern Academy for Engineering and Technology (MIS)Jan 2011 - Jan 2015 - 4 yr
High School - Thanaweya Amma
Les Frere - NisJan 2011
Achievements
- Trained more than 500 trainee on using digital platforms to grow their business and company's business reach. - Reaching from 1K Facebook followers to more than 40 K only within 6 months. - Reaching from 300 Instagram followers to more than 2.5K only in 3 months
Skills
- Media Buying
- Lead Generation
- Digital Marketing
- Digital Marketing Strategy
- Google Ads
- Facebook Advertising
- E-Marketing
- Microsoft Office
- Online Marketing
- SEM
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Languages
Arabic
FluentEnglish
FluentFrench
Advanced
Training & Certifications
TOT
Huawei Training Department·2015