Karim Setuhy

Nana

• Growth Marketing SupervisorFull Time

  Nov 2022 - Present -2 yrs, 8 months

  Egypt , Cairo

  • Job Details:Core Responsibilities ● Responsible for ensuring regional marketing strategy drives the overall objectives. ● Own the analysis and presentation creation for monthly, quarterly, and annual reporting cycles ● Own the internal alignment of GTM strategy across marketing functions – including audience targeting & segmentation, routes to market, marketing channel mix, regional investments, product portfolio, and CMO and directors reporting. ● Develop a yearly marketing plan and calendar that is covering all the aspects of business, objectives, brand, commercial, and other marketing-related KPIs ● Monitor and mitigate risks to execution and expected results ● Provide analysis and insights to understand and interpret performance trends ● Track monthly marketing and brand performance, and improve weak areas vs competitors’ strength areas. ● Review monthly marketing material like website, application banners, and other social media content ● Responsible for creating learnings of each campaign and activity, and analyzing the weakness and strength points for future improvement.Growth Strategy and Planning Specialist at Nana | نعناع for the markets of Egypt & Saudi Arabia Core Responsibilities ● Responsible for ensuring regional marketing strategy drives the overall objectives. ● Own the analysis and presentation creation for monthly, quarterly, and annual reporting cycles ● Own the internal alignment of GTM strategy across marketing functions – including audience targeting & segmentation, routes to market, marketing channel mix, regional investments, product portfolio, and CMO and directors reporting. ● Develop a yearly marketing plan and calendar that is covering all the aspects of business, objectives, brand, commercial, and other marketing-related KPIs ● Monitor and mitigate risks to execution and expected results ● Provide analysis and insights to understand and interpret performance trends ● Track monthly marketing and brand performance, and improve weak areas vs competitors’ strength areas. ● Review monthly marketing material like website, application banners, and other social media content ● Responsible for creating learnings of each campaign and activity, and analyzing the weakness and strength points for future improvement. ● Managing all the marketing team in Egypt Skills: NetSuite · Braze · Growth Strategies · Growth Marketing
• Senior Growth Marketing SpecialistFull Time

  Jun 2021 - Nov 2022 -1 yr, 5 months

  Egypt , Cairo

  • Job Details:Key Responsibilities: -Work with the team to execute growth marketing strategy across Acquisition & Retention -Helping in producing effective digital campaigns and creatives. -Analyze all outcomes from the campaign and provide conclusions. -Establish and manage conversion funnels. -Monitor, analyze and act on performance and data. -Report results and provide deliverables back to the marketing team & clients. -Monitor technical web issues that may arise. -Deliver internal reporting. -Apply SEO techniques and ASO techniques to service portals.